The NEW WAY To Get Instagram Followers with Ads

Summary

This video script offers a step-by-step guide on leveraging Instagram ads to rapidly increase your follower count. It emphasizes the importance of credibility and reach, explaining how a strong Instagram presence can boost business opportunities. The tutorial covers setting up a Meta ad account, choosing the right campaign objectives, and targeting strategies based on follower count. It also touches on ad placements and creating compelling ad content, suggesting the use of a simple video to attract and convert viewers into followers.

Takeaways

• 🎯 Running Instagram ads can quickly increase your follower count and enhance your online credibility.
• 📈 Instagram followers are beneficial for selling products and services, as well as improving your professional reputation.
• 🔑 The video recommends using a Meta Ads account to run Instagram ads effectively.
• 🛠️ The 'Traffic' objective is suggested for campaigns aimed at gaining Instagram followers.
• 📱 The script emphasizes the importance of directing ads to your Instagram profile to increase followers.
• 📊 For new accounts, it's recommended to start with broad targeting, while for accounts with more followers, a lookalike audience can be more effective.
• 📍 Location targeting should align with where potential customers are or where you want to expand your reach.
• 👥 The choice between gender targeting should be based on the nature of the business and its audience.
• 🎞️ The video suggests using a short, simple video for the ad content that explains the value of following the profile.
• 📝 Detailed targeting should include interests relevant to your content, especially when starting with a small follower base.
• 🔄 The script advises testing different targeting strategies by creating separate ad sets to see which performs best.

Q & A

What is the main purpose of running Instagram ads according to the video?

The main purpose of running Instagram ads is to quickly grow your Instagram following, which not only helps in selling products and services but also enhances credibility for the brand or individual.

Why is having a significant number of Instagram followers important for credibility?

Having a significant number of Instagram followers is important for credibility because when people see that an account has a substantial following, they perceive the account as legitimate and trustworthy, making them more likely to engage with the content or make purchases.

What is the recommended starting point for setting up an Instagram ad campaign in the video?

The recommended starting point is within a Meta Ads Manager account, where you create a new campaign using the 'Traffic' objective, which is designed to send people to your Instagram profile.

What is the significance of selecting 'Instagram profile' as the conversion location in the ad campaign?

Selecting 'Instagram profile' as the conversion location ensures that when people click on the ads, they are directed to the Instagram profile, which is the desired action for gaining followers.

Why is the 'Traffic' objective chosen for this specific Instagram ad campaign?

The 'Traffic' objective is chosen because the goal of the campaign is to drive traffic to the Instagram profile, which is different from other types of campaigns that might focus on leads or purchases.

What is the recommended budget strategy when starting an Instagram ad campaign according to the video?

The recommended budget strategy is to start small to see how the campaign performs and then scale up based on the results. A default budget of $20 per day is suggested as a starting point.

How does the video suggest targeting locations for the Instagram ad campaign?

The video suggests two strategies: targeting locations where you can deliver products or services if you want potential customers, or broadening the target to include less expensive locations to get more followers if the focus is on increasing the number for credibility.

What are the different targeting strategies mentioned in the video based on the current number of Instagram followers?

The video mentions three targeting strategies: using detailed targeting for new accounts, creating a lookalike audience based on existing followers for accounts with 100-2,000 followers, and using open or broad targeting for accounts with more than 2,000 followers.

Why is it recommended to use a short video for the ad creative in the Instagram ad campaign?

A short video is recommended because it provides enough time to present a case for why people should follow the Instagram profile, making it an effective way to convince viewers to take the desired action.

What is the process for creating a lookalike audience based on existing Instagram followers as mentioned in the video?

The process involves creating a custom audience from the Instagram account followers, and then using that custom audience as a source to create a lookalike audience with a selected percentage that represents the target audience's similarity to the source audience.

How does the video suggest testing different targeting strategies for the Instagram ad campaign?

The video suggests creating new ad sets for each targeting strategy, such as open targeting, interest targeting, and lookalike audience targeting, and then running these ad sets alongside each other to see which performs best.