The NEW WAY To Get Instagram Followers with Ads

Summary

This video script offers a step-by-step guide on leveraging Instagram ads to rapidly increase your follower count. It emphasizes the importance of credibility and reach, explaining how a strong Instagram presence can boost business opportunities. The tutorial covers setting up a Meta ad account, choosing the right campaign objectives, and targeting strategies based on follower count. It also touches on ad placements and creating compelling ad content, suggesting the use of a simple video to attract and convert viewers into followers.

Takeaways

• 🎯 Running Instagram ads can quickly increase your follower count and enhance your online credibility.
• 📈 Instagram followers are beneficial for selling products and services, as well as improving your professional reputation.
• 🔑 The video recommends using a Meta Ads account to run Instagram ads effectively.
• 🛠️ The 'Traffic' objective is suggested for campaigns aimed at gaining Instagram followers.
• 📱 The script emphasizes the importance of directing ads to your Instagram profile to increase followers.
• 📊 For new accounts, it's recommended to start with broad targeting, while for accounts with more followers, a lookalike audience can be more effective.
• 📍 Location targeting should align with where potential customers are or where you want to expand your reach.
• 👥 The choice between gender targeting should be based on the nature of the business and its audience.
• 🎞️ The video suggests using a short, simple video for the ad content that explains the value of following the profile.
• 📝 Detailed targeting should include interests relevant to your content, especially when starting with a small follower base.
• 🔄 The script advises testing different targeting strategies by creating separate ad sets to see which performs best.

Q & A

What is the main purpose of running Instagram ads according to the video?

The main purpose of running Instagram ads is to quickly grow your Instagram following, which not only helps in selling products and services but also enhances credibility for the brand or individual.

Why is having a significant number of Instagram followers important for credibility?

Having a significant number of Instagram followers is important for credibility because when people see that an account has a substantial following, they perceive the account as legitimate and trustworthy, making them more likely to engage with the content or make purchases.

What is the recommended starting point for setting up an Instagram ad campaign in the video?

The recommended starting point is within a Meta Ads Manager account, where you create a new campaign using the 'Traffic' objective, which is designed to send people to your Instagram profile.

What is the significance of selecting 'Instagram profile' as the conversion location in the ad campaign?

Selecting 'Instagram profile' as the conversion location ensures that when people click on the ads, they are directed to the Instagram profile, which is the desired action for gaining followers.

Why is the 'Traffic' objective chosen for this specific Instagram ad campaign?

The 'Traffic' objective is chosen because the goal of the campaign is to drive traffic to the Instagram profile, which is different from other types of campaigns that might focus on leads or purchases.

What is the recommended budget strategy when starting an Instagram ad campaign according to the video?

The recommended budget strategy is to start small to see how the campaign performs and then scale up based on the results. A default budget of $20 per day is suggested as a starting point.

How does the video suggest targeting locations for the Instagram ad campaign?

The video suggests two strategies: targeting locations where you can deliver products or services if you want potential customers, or broadening the target to include less expensive locations to get more followers if the focus is on increasing the number for credibility.

What are the different targeting strategies mentioned in the video based on the current number of Instagram followers?

The video mentions three targeting strategies: using detailed targeting for new accounts, creating a lookalike audience based on existing followers for accounts with 100-2,000 followers, and using open or broad targeting for accounts with more than 2,000 followers.

Why is it recommended to use a short video for the ad creative in the Instagram ad campaign?

A short video is recommended because it provides enough time to present a case for why people should follow the Instagram profile, making it an effective way to convince viewers to take the desired action.

What is the process for creating a lookalike audience based on existing Instagram followers as mentioned in the video?

The process involves creating a custom audience from the Instagram account followers, and then using that custom audience as a source to create a lookalike audience with a selected percentage that represents the target audience's similarity to the source audience.

How does the video suggest testing different targeting strategies for the Instagram ad campaign?

The video suggests creating new ad sets for each targeting strategy, such as open targeting, interest targeting, and lookalike audience targeting, and then running these ad sets alongside each other to see which performs best.

Outlines

00:00

📈 Instagram Growth Strategy with Ads

The speaker introduces a strategy for rapidly increasing Instagram followers through ads. They emphasize the importance of a strong follower base for both direct sales and enhancing credibility. The video promises a step-by-step guide on setting up Instagram ads within a Meta ad account, with a focus on the 'Traffic' objective for driving profile visits. The speaker clarifies that this approach differs from typical ad campaigns and is specifically tailored for gaining followers.

05:02

🌐 Targeting Instagram Followers Geographically

This paragraph delves into the geographical targeting aspect of Instagram ads. The speaker suggests two strategies: one for targeting potential customers in specific locations where services or products can be delivered, and another for broadening the audience to include cheaper locations to increase the follower count at a lower cost per follow. They also discuss the importance of selecting the right locations based on business needs and the potential for conversion.

10:03

🎯 Crafting the Perfect Audience for Instagram Ads

The speaker outlines different targeting strategies based on the current follower count of the Instagram account. For new accounts, they recommend using detailed targeting with relevant interests. For accounts with 100-2,000 followers, they suggest creating a lookalike audience based on existing followers to attract similar users. For accounts with over 2,000 followers, they propose open targeting to reach a broader audience without specific criteria.

15:05

📹 Creating Engaging Instagram Ads with Videos

The speaker discusses the creation of video content for Instagram ads, advocating for simplicity and effectiveness. They share an example of a personal video used to attract followers, which is straightforward and to the point. The video features a brief introduction to the speaker's professional background and an invitation to follow their Instagram for more content. The speaker encourages viewers to create similar, easy-to-produce videos to promote their own Instagram accounts.

20:05

📝 Finalizing Ad Setup and Encouraging Action

In the final paragraph, the speaker wraps up the ad setup process by emphasizing the importance of selecting the correct Instagram account and choosing the right type of ad (single image or video). They also mention the option to use existing Instagram posts as ads but recommend creating new, tailored content instead. The speaker then points viewers to another resource for detailed guidance on creating headlines and primary text to complete the ad campaign.

Keywords

💡Instagram Ads

Instagram Ads refer to paid promotions on the Instagram platform that businesses and individuals use to reach a larger audience. In the video, the speaker discusses how to utilize Instagram ads to quickly gain Instagram followers, emphasizing their effectiveness in growing an online presence and boosting credibility.

💡Followers

Followers on Instagram are users who choose to receive updates from a particular account. The video's theme revolves around the importance of having a substantial follower count for credibility and marketing purposes. The speaker provides strategies for increasing this number through Instagram ads.

💡Meta Ad Account

A Meta Ad Account is a platform where users can manage and run advertisements across Meta's suite of apps, including Instagram. The script mentions setting up and using a Meta Ad Account to create campaigns aimed at gaining Instagram followers.

💡Traffic Objective

In the context of the video, the Traffic Objective is a campaign goal in Meta's ad platform focused on driving traffic to a specific destination, such as an Instagram profile. The speaker recommends using this objective for campaigns designed to increase Instagram followers.

💡Credibility

Credibility in the video is discussed as a factor that can influence potential customers' decisions. A higher follower count on Instagram can enhance credibility, making businesses appear more legitimate and trustworthy to potential clients or partners.

💡Conversion Location

Conversion Location in the video refers to the destination Meta considers for optimizing ad performance. The speaker explains that for the purpose of gaining Instagram followers, the conversion location should be set to the Instagram profile.

💡Performance Goal

Performance Goal is a setting within Meta's ad platform that defines what the advertiser wants to optimize for. In the script, the speaker clarifies that for campaigns aimed at increasing Instagram followers, the performance goal should be set to maximize the number of profile visits.

💡Lookalike Audience

A Lookalike Audience is an advertising term used to describe a group of people who are similar to a source audience, such as existing followers. The video script explains how to create a lookalike audience based on current Instagram followers to attract new followers with similar interests.

💡Custom Audiences

Custom Audiences are groups of people that advertisers create based on specific criteria, such as followers of an Instagram account. The speaker discusses using custom audiences to target ads more effectively to gain new Instagram followers.

💡Open Targeting

Open Targeting, as mentioned in the video, is a strategy where no specific targeting criteria are used, allowing ads to be shown to a broader audience. The speaker suggests using open targeting for accounts with a large number of followers, as Meta's algorithm can effectively identify potential new followers.

💡Placements

Placements in the video script refer to the specific locations where ads are displayed, such as Instagram Stories or Feeds. The speaker confirms that for campaigns aimed at gaining Instagram followers, ads should be placed on Instagram only.

Highlights

The video demonstrates how to quickly gain Instagram followers using Instagram ads.

Instagram followers can boost credibility and potentially increase sales or business opportunities.

The importance of having a meta ad account to run Instagram ads effectively.

Using the 'traffic objective' for ads aimed at increasing Instagram followers.

Selecting 'Instagram profile' as the conversion location for ad optimization.

The benefits of using ads manager for more control and flexibility in ad campaigns.

Starting with a small budget and scaling up based on ad performance.

Targeting strategies based on the size of your current Instagram following.

Creating custom audiences and lookalike audiences to refine targeting.

Using detailed targeting for new accounts and broadening targeting as the follower count grows.

The option to use open targeting for accounts with a large follower base to reach a wider audience.

Choosing the right placements for ads to ensure they appear on Instagram and not other platforms.

Creating engaging ads with a clear call-to-action to drive followers to the Instagram profile.

An example of a simple video ad that can be used to attract Instagram followers.

The simplicity of creating a video ad with a smartphone to start gaining followers quickly.

Further resources provided in the video description for detailed ad creation and budget setting.

Link to additional services for done-for-you Facebook ad campaigns mentioned in the video.

Transcripts

did you know that it's possible to run

Instagram ads and get tons of Instagram

followers very quickly in this video I'm

going to show you exactly how to do it

if you want to grow your Instagram

following quickly don't want to go

through years of constantly posting this

is the strategy I'd recommend so I'm in

an example meta add account and here's

where we're going to run our Instagram

ads from to get these Instagram

followers I just want to quickly touch

on why you would want Instagram

followers why why why there's the very

obvious reason of you want to following

because you can then post to sell

products and services and things like

that to them and that's an absolute Ely

valid reason that's why I want more

Instagram followers it's why many people

want more Instagram followers but

another reason that I think is less

appreciated is that it really helps with

your credibility so if people see your

ads online your content online whatever

it is you're doing online to try and

generate business they will check out

your social profiles and if they come

through to your Instagram account and

see that you've got hardly any followers

nothing going on that is going to hurt

your credibility and people will be less

likely to purchase from you this is

obviously more important in certain

industries over others but it is a

factor having at least at least a few

hundred or a few thousand followers can

really make a difference in someone

going oh this person's legitimate I'm

going to buy from them I'm going to book

them for my speaking gig I'm going to

have them on a podcast all sorts of

different things can come from having an

Instagram following I think that's a

good reason to build one as well so with

that said let's go ahead and get into it

so as I said I'm within an example meta

add account if you're not familiar with

how to set one of these up you don't

already have a meta ad account I'll

include a link in the description below

to another video that shows you exactly

how to go about doing that so from here

which is ADS manager we want to go ahead

and click on this green plus create

button and then we're going to create a

new campaign here we're going to go

ahead and use the traffic objective

it'll make more sense um in a minute we

go ahead and click continue um and as

that loads just want to quickly say that

with other types of Facebook ad

Instagram ad campaigns we would almost

certainly not use the traffic objective

but we do want to in this specific

circumstance so if you watch my other

videos thinking hang on you don't

normally do this I just wanted to

quickly clarify um that point okay so

this is the campaign level if you're not

familiar with a a typical Facebook ad

Instagram ad campaign structure you've

got campaign ad set and then ad level um

and what I'm going to do in this video

is touch on the things that you do need

to do and do need to change if you want

sort of full walkthroughs on Facebook ad

campaign creation then you can find that

out again there'll be a link in the

description to another video that walks

you through the entire process I'm going

to touch on the things that really

matter here so let's just quickly rename

this so that we um we know what we're

talking about here so I'm going to call

this an Instagram follower campaign and

we don't need to do anything else at the

campaign level unless of course you fit

within a special ad category we can

leave all the rest of the the settings

as they are then I want you to jump over

to the adet level now we'll come to

adset name in a minute before we get

there I want to quickly talk about this

conversion um section particularly the

conversion location now you see the

default here is website most people that

are running traffic campaigns um on meta

they want to send people to their

website because they want people to

become a lead purchase all that sort of

stuff but we don't want to do that we

want Instagram followers that's what the

the topic of this video is about

therefore what you want to do is Select

Instagram profile and when you do so you

may or may not see this little um popup

saying that this destination is

supported by standard enhancements which

is something that happens at the ad

level um so just don't worry about that

basically if it pops up click continue

and crack on we don't need to worry

about stand enhancements anyway okay so

this Instagram profile um option as the

location so when people click on your

ads they'll be taken through to your

Instagram profile is relatively new it

hasn't been available that long so

previously we might have recommended

different strategies for running ads and

getting Instagram followers um we may

have used different campaign types or we

may have um recommended simply running

ads from within the Instagram app and

because you could send people to your

profile directly there and a good way to

get followers but now we do this because

this is the option and what we found is

that when testing this setup a traffic

campaign within a proper um ad account

using ads manager will perform equally

in terms of cost per follow as actually

running ads from within the Instagram

app but with this setup here we get more

control more flexibility we're used

still operating for it and if you want

to be serious about your advertising and

getting good results you definitely want

to be operating out of ads manager so

just wanted to clarify that cuz I

imagine one of the comments that I would

get from people is um can I just run ads

from within the Instagram app instead

yes you can I recommend this but it's

not a big deal if you go with the other

option one I'm about to show you going

forward will still apply okay so select

Instagram profile now once we've got

that selected the performance goal and

that is what do you want meta to get you

more of so you say to meta look I want

purchase I want leads I want whatever

that's what the performance goal means

and they use that to optimize the

campaign it's really important it

defaults once you select in Instagram

profile as your destination it defaults

to maximize number of Instagram profile

visits and we can't change it that's

absolutely fine that's great so we're

going to go ahead with that and then

move on you don't need to worry about

bid control you don't need to worry

about Dynamic creative yet I have other

videos on Dynamic creative Link in the

video description in case you're

interested bit more of an advanced

technique but we don't need to worry

about that here and then the same's

going to apply to budget and schedule

I'm just going to leave leave it at the

default 20 per day my recommendations is

to start small see how it performs then

look to scale um but of course I have

other resources on budget again another

Link in the video description will be on

a to a video all about how to set your

budget things like that I know that's

useful for people um so lots of links in

the video description but you can check

them out if you do or don't want to go

through that stuff this video is going

to remain focused on what the topic of

this is which is getting Instagram

followers okay so I'm then going to go

down to audience control now we can see

that we've defaulted here to the the

location in which I'm in which is the

United Kingdom but we can of course open

this up and change this narrow it down

all that sort of stuff so when it comes

to location targeting I'd recommend you

go with one of two strategies now if you

want your Instagram followers to be

potential customers clients of yours

going forward which most people will

then you only want to run ads in the

locations in which you are actually able

to deliver products or deliver services

or something like that so for example

that might just be the one country my

business for example as a as an ads

agent agency you know we would look to

add in some of our core markets like the

US for example we have clients that we

run ad campaigns for in the US as well

as UK as well as all around the world to

be honest but but that would be one of

our main markets you can look to add

those in you could also go the other way

let's say you're a service based

business and you can't operate you know

Nationwide you just operate in a local

area you could delete these out I could

delete this for example and we could go

for something like um this chelham is a

town in England that I live in and when

I add in England we get the top result

here so I can just add in chelam this is

where I live um and then we can set a

radius around this we could be chelam

plus 25 miles or we could change that to

less more depending on how far we're

either willing to travel to do the work

or how far we think people will be

willing to travel if say for example

they come into our office or our studio

or whatever happens to be okay so you

really want to change this to be

wherever your customers are pretty

straightforward there is also another

option so let's say that you're less

concerned about uh building an Instagram

following that is only of people that

could potentially become customer of

yours and you just want to build an

Instagram following you want to increase

that number because of some of the

things I mentioned you're more likely to

get booked onto podcasts or speaking

gigs or you know lots of people have

different objectives here then what I'd

recommend in that scenario is that you

really broaden out where you Target and

you include some uh locations that are

less expensive to advertise in where you

will see a much lower cost per new

Instagram follower than you would

targeting other locations so for example

if I was taking that approach now we

would still add in um the main locations

that we've got you know places like the

United Kingdom um where we're based and

the United States but we would also look

to add in some cheaper locations where

there are still plenty of English

speaking people because my ads are going

to be in English countries like India

for example where we're going to see a

much lower cost per follow now we do

also have clients from India and

countries all around the world but we

know that on average if you've got a

thousand people that you know consume my

content follow me on Instagram in say

the United States versus a thousand

people in India we're going to convert

more of those people in the US because

of affordability and all those sorts of

things right but if we're looking for

the following you want to get as many

people as possible um make your budget

stretch as far as possible then we're

going to look to add in countries like

India and other english- speaking

countries countries they're less

expensive to advertis in particularly

for us it' be in Asia and Africa and

places like that okay um so really just

have to think about what your core

objective is you could always try a

little bit of both you could perhaps run

a broader campaign to try and get um

just boost that number so that you look

more credible online and then switch and

focus more on okay we're only now going

to get new followers in places where we

think those people can go on to become

customers so really just sort of tailor

that to your specific approach I'm just

going to go with the United Kingdom for

now and then we're we're going to move

on and we're going to scroll down to

this uh audience section then in this

Advantage Plus audience section there's

a few things um that we need to to to

work out and go through here and a few

different strategies I'd recommend

depending on where you're at right now

so ignore custom audiences for a minute

we're going to be coming to that in just

a second uh first thing to change is age

so if I was to think of the people that

are typically interested in the sort of

stuff I post on Instagram it's like

Facebook ads Instagram ad tips um they

pretty much span the age ranges we might

put an upper cap limit on of say 55 60

but we've got clients people who have

bought courses of mine and things that

are older than that so we would probably

just leave it open but for some

businesses this is going to be more

significant um than others because of

the type of stuff that you share you

want to make sure that the people who go

on to follow you actually are interested

in the stuff you share otherwise it's

pointless right so just have a little

think about that and then again gender

we would just go with all genders um but

some businesses may be very heavily

skewed you know one way or the other and

you can you can adjust that um as you

see fit nothing wrong with keeping that

nice and open though then we get to the

detailed targeting section so if I go

ahead and click edit in here so what you

want to do now really depends on where

you're at so if you're just getting

started you've got a new Instagram

account or you've only got you know a

couple dozen followers anything less

than say a 100 followers then what I do

is I'd start in this detailed targeting

section and I wouldn't overthink this

just enter in some options that you

think represent the stuff that you talk

about that that are going to be a good

descriptor of people that are interested

in the things that you have to talk

about so for me for example I could

simply come in here and go with

something like social media marketing I

know that that's an option and then you

know when I'm talking about how to get

good results with Instagram ads and

Facebook ads and things like that then

social media marketing I want to select

the interest option by the way here

watch out for that not you know job

title um the interest social media

marketing is a good option to go with

there are other options I could include

like digital marketing so just type in

some terms that are closely related and

you'll find some stuff no need to

overthink it you can also browse so you

can click on browse and you can just go

through all the various categories to

find things that that are applicable um

for your uh for your business and and

for the content that you talk about okay

so if You' got less than 100 less than

200 say followers I just go ahead and

start with something like that as I said

no need to overthink it now if you've

got more than 100 200 followers but less

than say 2,000 followers I would change

up the targeting strategy so instead of

putting in some detailed targeting

options I delete that out leave that

blank and instead what I'd recommend you

do is create a lookalike audience based

on your existing Instagram followers and

what that means is you're basically

saying to meta look these are the people

that follow me on Instagram I'd quite

like you to create an audience of people

that are very similar to the people that

already follow me on Instagram because I

think those people are likely to want to

follow me on Instagram as well makes

sense right and I'll show you quickly

how we go about doing that we need to

set that up in the custom audiences um

section so if I just go ahead and delete

uh to minimize that down click on these

three little lines all tools here and

then what we want to do is find

audiences so if we scroll down in here

we should make our way down to this

audiences section just going to click on

that let that load up then you'll

probably come through to a page looks

something like this we've already

created a bunch of custom audiences look

alike audience this is an example ad

account so I use it for that sort of

stuff um if you don't see a page looks

like this because you haven't done

anything in here yet don't worry about

that that's absolutely fine and if you

want to find out more information about

how to create customer audiences which

allow you to retarget things like

website visitors people on your email

list that stuff there'll be a link in

the video description and I'll also

include another link to a full tutorial

on lookalike audiences as well so lots

of extra resources for you guys today uh

but on this video I want to focus on the

one I talked about specifically which is

creating a lookalike audience based off

of our existing Instagram followers so

if we go ahead up here and click on

create audience and then custom audience

so we need to create the custom audience

first to then create the lookalike and

then the source audience well the the

custom audience itself which is going to

be the source we're going to go ahead

and select Instagram account now make

sure you've got the right Instagram

account selected up here if you don't

have that already hooked up within your

uh meta business account that'll be

covered in that tutorial I already

mentioned on how to set everything up in

the first place and then the default

event here is everyone who engaged with

this professional account now if you

don't have many followers at all I'd

recommend starting with this CU that's

going to give you the largest possible

audience but let's say you're within

that window I talked about that 100 to

2,000 uh follower range and you want to

use this strategy but you already

already have you know a good 4 500

followers then I'd recommend changing it

to people who follow your professional

account on Instagram okay um and then we

want to give this an audience name so

let's go with just very simply Instagram

followers and then go ahead and click

create audience and it'll take methro a

little bit of time to populate this but

that's absolutely fine we're going to go

ahead and select done for now and

minimize this down so we've got our

Instagram followers audience you can see

over here it says it's populating but we

can use it so if you select Instagram

followers that's now the actual people

that follow us on Instagram and then

order to create that lookalike audience

I talked about where it's like please

meta go and find people that are very

similar to people that already follow me

on Instagram you select this little

check box here then these three little

dots and you select create lookalike now

when you do this um your Source up here

the source audience for your loal like

audience as Instagram followers should

have been added automatically sometimes

it's not but you can just select from

the drop down if you've got a few

different options and then we need to

add in our locations right so in this

case we're advertising in the United

Kingdom for the demonstration so we're

going to add add in United Kingdom now

we need to select the percentage look

like that we want to use and this really

depends on where you're advertising so

if you're advertising somewhere where

there are a lot of people then you want

to go with a lower percentage so if we

advertising whole UK it's absolutely

fine to go with 1% because that's

550,000 people that that's how many

people have um Instagram and Facebook

accounts within the UK it's roughly 55

million so 1% is 550,000 um if you

adverti into whole in US absolutely fine

same with a lot of countries if you're

just advertising in a local area and

your potential audience is much much

smaller then you absolutely want to go

ahead and use a large percentage so that

example I gave where we were just

advertising in to chelham and the

surrounding area we would be using a 10%

um for sure just because there are far

fewer people in there so we need to

reach a larger percentage of the

population within that area hopefully

that makes sense uh and isn't too

confusing I'm going to go with 1% cuz

that will work for us for now then click

create audience and it will take once

again meta a little bit of time to pop

calate that but now what we can do is we

can jump back over to ads manager we

click on all tools and then ads manager

and then we should be brought back into

our ad account into ads manager and then

we can jump from campaigns go back to

the adset level because that's what we

were working on if we click edit on this

and then um now that we've set up that

loal Lu audience based off of our

Instagram followers um we can then come

down to this Advantage Plus audience oh

by the way if you see this audience

suggestion optional um I would

definitely recommend clicking into that

because that will present uh this option

in here and then in this custom

audiences section that's where we're

going to add in a local like audience I

know the names are difficult and

confusing but it's absolutely fine you

just want to go ahead and add in your 1%

Instagram followers and that will then

Target people that are very similar to

people that already follow me on

Instagram which logically is a good

targeting option to use now that's

another strategy when it comes to

targeting a third strategy is that if

you've got more than 2,000 and certainly

higher numbers I don't think you even

need to go with this step and include

the lookalike audience so what I'd

recommend at that point is that you

delete that out you don't include any

detailed targeting you don't add

anything in age gender no no um

restricting criteria and you just go

with what's called open targeting broad

targeting and you target everyone now

the reason why we do that is because if

you've already got thousands of

Instagram followers meta has got a

pretty good idea of who is likely to go

on and become an Instagram follower of

yours anyway they don't need the

guidance and this way you get to take

advantage of the largest possible

audiences so that's the logic behind

having three different targeting

strategies for this Instagram follower

campaign based on how many followers

you've got and where you're at I'm

currently on about 18,000 so if I was to

run um an Instagram follower campaign

then I would just go with open targeting

and and that would probably work best

again I'll include another Link in the

video description to another video

talking all about open targeting Pros

cons how it works it it just in case you

are interested okay so that's our

targeting setup the next section down

here is placements now it's important to

get this right but provided You' set

things up as I have done you won't get

this wrong I'll show you what I mean Now

the default is Advantage Plus placements

which is typically everywhere on

Facebook Instagram and a couple of

different options we obviously only want

to run ads on Instagram but because we

selected the Instagram profile as the

location to send people once they click

on our ads that's taking care for for us

by meta um anyway so if you just click

on manual placements to just confirm

this you can see that look Facebook

Audience Network and messenger are all

grade out Instagram is selected if we

wanted to we could get more specific we

could say look I want to show up on

Instagram stories but not Instagram

feeds and vice versa we've tested this a

whole bunch and I think it makes sense

just to go with all the Instagram

placements and let meta work it out they

will see now that we've got that

location and the performance goal as

send people to my Instagram profile

they'll work it out and put your ads in

places where you are most likely to get

that action um people coming through

your Instagram profile which is

obviously going to be the people that

are most likely to then go ahead and

follow once they get there assuming of

course they like what they see so that's

all set up I just just wanted to quickly

highlight it cuz some people might be

like surely you need to manual

placements um actually in this scenario

no you don't so we going to quickly

rename this adset um because we're going

with um open targeting aren't we UK just

as little side note I like to name an

ads set whatever the targeting is so

that when we've got lots of different

adsets we can quickly and easily see and

by the way if you're confused which of

those targeting strategies to use you

can always create new adsets and test

them and see which one forms best so you

could test open versus an interest

versus 1% look like based on your

current Instagram followers and just run

those three alongside each other see

which form's best and we run tests all

the time oh and by the way if you would

like the results that we got for this

client or for this client you can click

on the link in the video description

below there you'll be able to find out

more about our done for you Facebook ad

Services okay now let's jump to the

third level which is the traffic ad okay

so this is where we're going to actually

create the ad that gets put in front of

people that is hopefully going to

convince them to come through to our

Instagram profile and then follow so um

partner ad is almost certainly not

something you need to worry about then

you've got the Facebook page that might

be default selected Instagram account

obviously make sure that you actually

select your Instagram account you do not

want to have your ads appear on

Instagram as from your Facebook page

that would make no sense especially when

you want followers so I would just go

ahead and click on here and make sure

that you've got your actual Instagram um

account selected because we want

obviously our ads to come from our

Instagram account then we come down to

the ad setup section Now the default

here is create ad but you can select

here use exist post and if you click on

that you then be taken through to a page

where you can just simply select a post

or some posts from um your Instagram

profile and then you can use those and

run those as ads I would probably not

recommend doing that because I imagine

what you've already got there isn't

going to be as tailored to convincing

people to follow you on Instagram as the

ads I would like you to run I'm about to

give you um an example so I would create

ad but just be aware that that is an

option and I'm going to go ahead with

single image um or video here normally I

would deselect multi- Advertiser ads but

I think in this scenario it doesn't

matter that much okay then I'm going to

focus on this media section so I'm going

to go ahead and click add media here and

I'm going to add a video and I would

recommend that you do use a short video

for this because I think it really helps

it gives you the time and space to

convince people to follow on Instagram

you can present a case as to why they

should do so and about to to show you an

example okay so I'm just going to

quickly upload a video Once that's

uploading I'm going to quickly show you

the actual video itself I would normally

use nowadays something a little bit more

sophisticated than what I'm about to

show you cuz I now have the the the

skills and the team to make all that

sort of thing happen but I don't want to

do that and give that an example CU I

feel like that's quite a barrier to

entry for people they think that oh I

wouldn't be able to produce something

like there I wouldn't be able to use

this strategy so what I did instead is

dug out a video that I used four years

ago to run an Instagram follower

campaign to get I think I got a couple

thousand Instagram followers with this

to get my account um up and running and

started so I'm going to quickly play

this video now so you can see um what

this is and how simple and easy it is

and feel free to just basically

completely copy what I say here um and

just customize it slightly for your

particular industry and and let's

quickly go through it and then we can

discuss hi my name is Ben Heath I'm the

CEO of lead Guru which is a social media

marketing agency that generates millions

of dollars every year with Facebook

advertising and Instagram ad campaigns

if you want to see how we do it make

sure you follow me on Instagram just

click the link below that'll take you to

my profile and I'll talk to you soon so

you can see that that is super simple

right I'm just walking the dog in the

words I've got my phone now and I've

just said look I'm the CEO of this

digital advertising agency we generate

results like this I talk about this

stuff here's why I think you should

follow click the button to do so really

really simple but people can very

quickly watch that and be like oh I am

interested in that stuff I will go ahead

and follow this guy's profile or no I'm

not or do something else so I'd

recommend you create something very

simple like that as I said create

something like that yourself probably

today and get this campaign up and

running in in a matter of hours okay so

in this video we've covered how to get

the campaign set up the ad set level and

the creative part of the ad level in

terms of creating the campaign that's

going to get you these Instagram

followers that you're looking for but I

haven't yet covered how to write

headlines how to write primary text how

to bring the ad together and get it live

and the reason why I haven't is because

I've already covered all of that stuff

in a very detailed video which you can

find right here in that video I walk you

through the entire ad creation process

so I do touch on Creative as well but

primarily I start with headlines primary

text and things like that and those are

the other elements you're going to need

to get this campaign up and running so

strongly recommend you go ahead and

check this out