Benny Muhdaliha a.ka. BUTING - Karya Seni adalah Komiditi Seksi utk diperjualbelikan | Ruang Bicara

Summary

In this engaging interview, the speaker reflects on their journey from a student in the Design Communication Visual (DKV) program at ITB to becoming the Program Head at Universitas Budi Luhur. They discuss the growing design industry, the importance of building a strong portfolio, and fostering meaningful connections. The speaker emphasizes the need for balance between technical skills and effective communication, encouraging students to embrace challenges, collaborate, and stay passionate about design. They also highlight the expanding opportunities in the design field, with an increasing demand for skilled designers in various industries.

Takeaways

• 😀 The speaker began their journey in design through Fine Arts and later focused on Graphic Design, driven by their passion for art and creativity.
• 😀 Despite initially not considering teaching, the speaker eventually embraced the role, recognizing the value in sharing knowledge and guiding future designers.
• 😀 The speaker emphasizes the importance of networking and relationships in the art and design world, noting that success often depends on both skill and connections.
• 😀 They highlight the importance of balance in the creative process—being skilled technically while also effectively communicating and presenting ideas.
• 😀 The speaker notes how art and design have evolved into marketable commodities, with fine art becoming something to be bought and sold.
• 😀 Teaching and mentoring are central to the speaker’s career, with the speaker contributing to the establishment of the Design Communication program at Budiluhur University.
• 😀 The design industry in Indonesia and globally has vast opportunities, with a growing demand for in-house designers across all sectors, including media, advertising, and product design.
• 😀 The speaker underscores the idea that design students should stay persistent and keep learning, as the creative industry requires constant development and adaptability.
• 😀 Students are encouraged to participate in organizations and communities, which help develop both creative and communication skills essential for a designer’s success.
• 😀 The speaker reflects on the importance of hard work and dedication in the design field, noting that students should be proud of their creations, as these are key representations of their identity as designers.

Q & A

What led the speaker to pursue a career in design?

The speaker initially didn’t see themselves as a designer but was drawn to the creative field through their studies in fine arts, graphic design, and the influence of their family members who were involved in design. Over time, they became more interested in design after experiencing opportunities for creativity in both art and industry.

What was the speaker's educational background?

The speaker studied in the Department of Fine Arts and Design at ITB, where they focused on graphic design. They initially studied fine arts before transitioning into graphic design, eventually gaining the opportunity to work and teach in the field.

How did the speaker’s career path evolve over time?

The speaker's career began with a focus on art and exhibitions, but they eventually transitioned into design work, teaching, and leading the Design Communication Visual program at Budi Luhur University. Their journey included teaching, working as an assistant professor, and founding creative businesses.

What was the speaker's initial view on teaching?

Initially, the speaker didn’t see themselves as someone capable of teaching. They felt that they lacked the authority and experience to teach effectively, but later embraced this role, becoming a mentor and professor in the field.

What is the speaker’s philosophy on being a successful artist or designer?

The speaker emphasizes the importance of not just originality and talent but also networking, building relationships, and maintaining visibility in the art and design communities. They believe that success in these fields requires both skills and strategic social connections.

How does the speaker view the role of communication in design?

The speaker believes that communication is key in design. A designer needs to be able to articulate their ideas effectively and build strong relationships with clients and collaborators. They stress that being a good communicator is essential for success in the design field.

Why did the speaker accept the role of Head of the Design Communication Visual Program at Budi Luhur?

The speaker was challenged by the opportunity to create a new academic program that they could shape themselves, allowing them to implement their vision of a balanced approach to design education. They wanted to bring a more practical and community-oriented focus to the program.

What are the current opportunities in the design industry according to the speaker?

The speaker highlights that the design industry, especially in visual communication, is growing rapidly. They believe that all industries now require in-house designers, and there is significant demand for design skills across various sectors, making it a promising field for future professionals.

What does the speaker believe is missing from many design graduates?

The speaker feels that many design graduates lack balance between their creative skills and their ability to present and communicate their ideas effectively. They advocate for students to develop both their design talents and their communication abilities in order to be successful in the field.

What advice does the speaker give to students studying design?

The speaker advises design students to embrace their work with passion and discipline, focus on improving their thinking and creativity, and avoid procrastination. They also emphasize the importance of collaboration, networking, and maintaining a strong portfolio.