I Taught a YouTuber How to Make $1 Billion

Summary

In this video transcript, a YouTuber with a decade-long career and a monthly viewership of 200 million discusses strategies to grow his brand to a billion-dollar business. He explores potential business ventures, including a toy brand, an energy drink, and a car shop with a marketplace for car parts and custom mods. The conversation delves into monetization vehicles, brand sustainability, and the importance of creating exceptional products. The YouTuber also considers his future role in content creation, aiming to transition from a central figure to a mentor and overseer, allowing for scalability and longevity in his media business.

Takeaways

• 😀 The YouTuber 'Unspeakable' has a significant following with 200 million views per month and is looking to expand his business to reach a billion-dollar valuation.
• 📈 The YouTuber is considering various monetization strategies, including launching a toy brand, energy drink, or other consumable products, to diversify from his current merchandise sales.
• 🚗 He is currently involved in a new business venture, '0 to 60', which is an automotive shop paired with content creation, and is attending SEMA in Vegas for this purpose.
• 🔄 The YouTuber aims to build a company similar to Red Bull, leveraging his knowledge of content and platforms to market a consumable product to his target audience.
• 👦 The primary audience of Unspeakable's channel is children aged 12 to 16, and he is considering creating a separate channel for new ventures to avoid diluting his brand.
• 🤔 There is concern about the longevity of the 'Unspeakable' brand as it is closely tied to the YouTuber's personal identity, and he questions how sustainable it will be as he ages.
• 🔄 The YouTuber is open to the idea of an energy drink but is unsure if it fits the Unspeakable audience, considering the age demographic and brand image.
• 💡 He is interested in expanding his audience beyond just kids who enjoy 'ball pit balls and Nerf guns' to include skateboarders, snowboarders, and a broader demographic.
• 📊 The discussion highlights the importance of identifying a product or service that aligns with the existing audience, content, and brand to ensure successful monetization.
• 💼 The YouTuber is considering various business models, including franchising the car shop, creating a marketplace for car parts and custom mods, and scaling content production with co-hosts.
• 💰 The potential for significant income from sponsorships and brand deals is noted, with a focus on leveraging the YouTuber's media presence and audience engagement for long-term profitability.

Q & A

What is the primary platform discussed in the script where the individual has been active for 10 years?

The primary platform discussed is YouTube, where the individual has been creating content for 10 years and has amassed a large following.

How many people does the script suggest watch the individual's videos on YouTube every month?

The script mentions that 200 million people watch his videos on YouTube every month.

What is the individual's aspiration for his business in terms of audience growth?

The individual aspires to grow his business to reach over a billion viewers, as suggested by the phrase 'how he's going to go to a billion plus'.

What is the idea proposed by 'air rack' for the channel's content?

The idea proposed by 'air rack' is to create a mini-series for the channel that involves talking with people with big audiences about how to think through opportunities for growth.

What is the challenge faced by many YouTubers and influencers as described in the script?

The challenge faced by many YouTubers and influencers is that they often try to replicate the success of others by selling similar products without fully considering the uniqueness of their own audience or the monetization potential of their opportunities.

What are the three main business vehicles mentioned in the script?

The three main business vehicles mentioned are the Unspeakable channel, the 0 to 60 automotive shop paired with content, and a third idea revolving around a consumable product that is not yet named.

What is the individual's goal in building a company similar to Red Bull?

The individual's goal is to leverage his knowledge of content and platforms to build a marketing company that sells a consumable product, targeting an audience primarily driven by the Unspeakable channel.

What is the individual's concern about the longevity of his 'Unspeakable' brand?

The individual is concerned about how long he can maintain the 'Unspeakable' brand, given that it revolves around his personal identity and he may not want to continue with it indefinitely as he ages.

What is the idea for a consumable product that the individual is considering but has not yet named?

The idea for the consumable product is not explicitly stated, but it is implied that it could be something similar to an energy drink, although the individual is unsure if it fits the Unspeakable audience.

What is the individual's view on the potential of an energy drink market?

The individual acknowledges that the energy drink market is saturated but believes that if the product is exceptional and receives the same attention to detail as his videos, it could still be successful.

What is the individual's strategy for scaling his content and audience?

The individual's strategy involves finding co-hosts to lead the content alongside him, allowing him to make fewer appearances and eventually phase out while maintaining the quality and frequency of the videos.

Outlines

00:00

🚀 YouTube Success and Business Expansion

The speaker discusses the success of a YouTuber who has been active for 10 years, with 200 million viewers monthly. The conversation revolves around the idea of expanding the YouTuber's business to reach a billion-dollar valuation. The speaker was inspired by a discussion with the YouTuber about creating a mini-series to discuss opportunities for growth. They explore various monetization strategies, including selling merchandise, energy drinks, or other products. The YouTuber is considering different business models, such as a toy brand or an energy drink, and the importance of aligning the product with the audience, primarily aged 12 to 16. The discussion also touches on the longevity of the YouTuber's brand and the challenges of being tied to a personal brand as they age.

05:02

🏎️ Car Vlogs and Diversifying YouTube Content

This paragraph delves into the speaker's history with car vlogs and how they initially gained traction on YouTube by focusing on car content. The speaker reflects on the evolution of YouTube from vlogs to challenges and the need to adapt their content strategy accordingly. The discussion highlights the importance of identifying and pursuing business opportunities that align with the speaker's passion for cars and content creation. The speaker also considers the potential of leveraging their existing audience for a car-related business, such as a car shop, and the challenges of scaling content production while maintaining quality.

10:03

📈 Media Business Insights and Future Planning

The final paragraph focuses on the media business model, emphasizing the profitability of media companies and the unique aspect where marketing and product fulfillment are intertwined. The speaker discusses the potential for scaling their income through Unspeakable sponsorships and the possibility of a brand deal with an energy drink company. The conversation also touches on the importance of finding co-hosts to take over content creation, allowing the speaker to phase out gradually. The speaker is encouraged to focus on what they excel at, such as content creation and marketing, and to consider the long-term viability of their business ventures.

Keywords

💡YouTube

YouTube is a video-sharing platform where users can upload, share, and view content. In the video's context, it is the primary medium through which the subject has built a following and generates revenue. The script mentions that the individual has been on YouTube for 10 years, indicating the platform's significance in their business model.

💡Monetization

Monetization refers to the process of generating revenue from a digital asset or service. In the script, the discussion revolves around finding the best way to monetize the YouTuber's audience, whether through merchandise, a toy brand, or an energy drink, showcasing the importance of effective monetization strategies in the digital age.

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority or fame in a specific area. The video script discusses how influencers can sometimes mimic each other's monetization strategies, which may not always be effective.

💡Content Creation

Content creation is the process of making and sharing digital media content, such as videos, blogs, podcasts, etc. The script emphasizes the importance of content creation in building an audience and mentions the YouTuber's experience in creating car-related content, which was the initial focus of their channel.

💡Branding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others. The script discusses the YouTuber's brand 'Unspeakable' and how it is tied to their personal identity, which is a common practice in influencer marketing.

💡SEMA

SEMA stands for the Specialty Equipment Market Association, which organizes an annual trade show for the automotive aftermarket industry. The script mentions SEMA in the context of the YouTuber's new business venture, an automotive shop, indicating a shift in their content and business focus.

💡Consumable Product

A consumable product is a good that is used up and needs to be replaced after use. The script discusses the idea of creating a consumable product as a potential business opportunity, suggesting that it could be a new revenue stream for the YouTuber.

💡Market Saturation

Market saturation occurs when a market becomes flooded with similar products or services, making it difficult for new entrants to compete. The script mentions the energy drink market as being saturated, which implies that entering this market would be challenging.

💡Franchise

A franchise is a business model where a company licenses its business methods, systems, and trademarks to another party. The script briefly touches on the idea of the car shop business potentially becoming a franchise, indicating a long-term growth strategy.

💡Co-Host

A co-host is a person who shares hosting duties with another on a show, program, or event. The script discusses the idea of bringing co-hosts into the YouTuber's channel to help with content creation and to eventually phase out the YouTuber's constant presence, allowing for scalability.

💡Media Business

A media business involves the production, distribution, or management of media content. The script highlights the profitability of media businesses, especially when the creator is skilled in both content creation and marketing, as is the case with the YouTuber.

Highlights

YouTuber with 200 million monthly viewers plans to expand their business to reach a billion plus.

Discussion of a mini-series idea for the channel, exploring opportunities with influencers.

The challenge of monetizing opportunities and avoiding under-monetization.

Introduction of three main business vehicles: Unspeakable, 0 to 60, and a consumable product.

The desire to build a company similar to Red Bull, leveraging content and marketing expertise.

The Unspeakable channel primarily targets kids aged 12 to 16.

Plans to launch a toy brand and the potential of an energy drink idea.

Concerns about the longevity of the Unspeakable brand and its association with the creator's personal brand.

The importance of product quality and the creator's dedication to creating exceptional products.

The potential of a car shop business and its integration with content creation.

The idea of expanding the audience beyond just kids to include skateboarders and snowboarders.

The strategy of using the existing media audience to find a single product for monetization.

The potential for scaling content creation by introducing co-hosts and reducing the creator's on-screen presence.

The comparison of media businesses to Warren Buffett's profitable newspaper investments.

The concept of marketing as fulfillment in the media business, unique to the industry.

The plan to potentially phase out the creator's active role in content creation over the next few years.

The discussion of brand deals and sponsorships as a significant source of income.

The potential for a software game as a monetization vehicle, despite the challenges of creating a quality product.

The importance of finding a balance between scaling the business and maintaining the creator's passion for content creation.

Transcripts

this is unspeakable he's been doing

YouTube for 10 years and has 200 million

people who watch his videos every single

month we're gonna break down his

business and how he's going to go to a

billion plus let's dive in I have so

many puns that I want to say like

speechless unspeakable I don't I won't I

won't do any of those but I want to this

was an idea that air rack because he and

I were talking he's like dude you should

do this kind of like a mini series for

your channel talk with people with big

audiences like how would you think

through what opportunity to go after it

so I feel like so many people are just

like lost like what do I just like yeah

what do I sell there's so many options

like I could sell energy drink I could

sell germax I could sell these

conference tables like it's literally

endless yeah you could launch umbrellas

or you could launch Kleenex boxes that

are unspeakable unblowable

um one down and make money and so the

problem is that a lot of I feel like

YouTubers influencers see one influencer

do something make some money and then

think oh I'll do the same thing and then

end up with a massively under monetized

like opportunity okay we've got the

market here we've got the brand here and

then we've got different monetization

Vehicles like what is the thing that

kind of overlaps all three that works

really well so there's like three kind

of vehicles so you have unspeakable the

main thing the biggest thing it's like

driving all the revenue yeah and then

you have 0 to 60 which is a new business

that's actually why I'm here in Vegas

for SEMA it's an automotive shop paired

with content and then the third idea

revolved around a consumable product I

don't I won't say what we want to call

it yet because the names are still kind

of in the air unspeakable but it might

be it's not unspeakable but basically

what we I really want to build a company

similar to what Red Bull has because I

know so much about content and I know so

much about you know all these platforms

I could build a marketing company sell a

consumable whatever fits that like

target audience that I'm trying to

Target but and that's all primarily

driven off the Unspeakable channel right

uh I don't know I I probably want to do

like a separate channel for it just

because unspeakables kind of got its own

thing like it's for kids you know what's

the age uh I would say a large majority

are like 12 to 16. so right now I sell

merch for unspeakable but my idea was to

kind of launch like a toy brand

um and just see where we can go with

that we have talked about the energy

drink idea right yeah so that's what I

love but that would be that third idea I

don't know I just don't I don't feel

like it would fit the Unspeakable

audience maybe it would maybe yeah but

um they're just a bunch of kids and I

just don't you know like I wouldn't call

it unspeakable yeah if I was to launch a

drink no for sure well it doesn't have

to be exactly what I mean yeah yeah but

the other thing that worries me is like

so I'm unspeakable right the brand

revolves around me the question is how

long

can I be unspeakable yeah like you know

right right now I'm almost 25 years old

when I'm 13 years you know when I'm when

I'm 35 am I still going to be wanting to

do that

probably not

um like I've tied myself to unspeakable

for the past 10 years so I can't really

get rid of it I can't like hire some

other people to come in and just kind of

like change who I am you know that's

like if the rock was like oh I don't

want to be the rock anymore so I'm gonna

hire this guy like it just doesn't work

you know like I love the energy drink

for like the crazy all the stuff that

you're you know filling your house with

sand today I'm gonna be feeling my

entire Island house with sand Maybe I'm

Wrong right yeah it could it could fit

the Unspeakable audience but I want it

to like expand I want it to go to like

you know like skateboarders and

snowboarders and like I I don't want

just like kids that love ball pit balls

and Nerf guns to drink my energy drink

you know what I mean yeah I see the

original distribution base it's just

like the launch pad and the only thing

that keeps it going is new distribution

and the product itself being good enough

that people who are in the first ring

tell their friends and like that's the

part that most people [ __ ] up they're

like I'll just slap my name on this

thing it's white label I completely

agree I just know that I'm not going to

want to film

videos for the next you know 30 years of

my life like there's already plenty of

days where I dread videos I still love

them like they're so they're so much fun

but I I know in like I know when I'm 36

years old I'm not gonna be like oh yeah

I'm so ready to you know fill my house

with balls and yeah let's put on let's

put all the sand in I don't know if I

could see me doing it for that long but

when you start doing the car stuff isn't

that still gonna be video too

yeah but uh we're actually looking for

like co-hosts so I just want to be the

creative brains of the channel just kind

of like help Direction can we segue real

quick into the car shop thing yeah is

the primary motivator for the car shop

making money eventually franchise is it

to have like lots of locations or is it

just for content to have a spot to make

content so there's like three branches

to the business like you have the shop

uh you have the content side and then

you would have the marketplace side

which doesn't exist right now but we're

working on building it like Parts yeah

so like parts custom mods and things

like that yeah that I see being the

biggest part of the business I have a

lot of people that follow me that are

actually interested in cars because when

I first started my unspeakable Channel

like

six years ago older now all I did was

car content oh yeah so I started doing

car Vlogs I had like a GTR I went to

like car meets I like went on rallies

because uh at the time I just did daily

Vlogs I was just like yo guys this is my

life that was what the Unspeakable

channel was like six or seven years ago

and then you started seeing what was

hitting and the crazier [ __ ] you did

yeah yeah because YouTube like six years

ago was like Vlogs like Casey neistat

was like the biggest YouTuber and he

literally just walked around New York

City making really good entertaining

videos but it was just a day of his life

yeah that's what YouTube was you had a

bunch of other creators like Mr Beast

and other guys come in and they're like

okay this is the new YouTube this is

challenges yeah where people are like

all right survival this survive on this

so I was like I need to like change that

so that's where everything else came in

and so if we're optimizing around how do

we make you the most money short and

long term right and really more so long

term it's clear that you love this one

like I mean just from like your energy

when we're talking about it yeah and

this is just like your cash cow

perfect world is this didn't start just

from a business perspective yeah is that

you only had unspeakable you're making a

good amount of money from unspeakable

and AdSense every month of all the

things I'm going to do I'm going to

leverage the existing massive media

audience that I have and find one thing

that they can all buy and then that

would be all that you would do then we

have a phase out plan for you getting

out of so it's like okay next six months

or next 12 months you're co-hosting one

to three people who are with you in the

shows as regulars and then you just do

one of these and then they're leading at

most of it and you're making a couple

appearances and then

you fall off the table Yeah Yeah

unspeakable could transition to

something like

Red Bull when you think of Red Bull you

don't think of one person like you just

think of like crazy anything crazy yeah

right I still think that an energy drink

is not bad I feel like the energy drinks

Market is so saturated totally if you

put the same amount of attention to

making the product the way you do videos

where it's like how does it taste in the

beginning how does the aftertaste like

if you like if you were to break it down

at that micro level of really making an

exceptional product you're excellent at

what you do so like that character trait

will carry over you know what I mean if

you apply it to this so if we're

analyzing opportunity it's number of

units sold times gross profit potential

per unit divided by competitive mode

number of people times the amount of

money made so like for me we do deals

with a very tiny percentage of people

but the amount of money that I make on a

deal is significantly higher and so for

me that cross-section even though it's

itty bitty bitty still makes it worth it

for me right because for that small

person helping them go from 10 to 100

million is very meaningful yeah and so I

can help a tiny amount of people a lot

and then help everyone else for free

and so we just have to figure out what

that slice is

what do you like this so you've got the

car thing you dig that what else do you

dig like what is your what are your what

do your people know about you

I mean just

having fun with friends and just making

videos it's just kind of the whole vibe

of like yeah so you get money from

AdSense and whatnot but do you have any

other brand sponsorship deals like

Integrations into videos yeah okay so

which so what are those advertisers Nerf

Legos Elmer's Glue we've done some with

WWE okay Five Hour Energy pop Pockets

honey like the website yeah yeah a bunch

of like small mobile game companies do

they reach out to you do you reach out

to them they all reach out to us really

of opportunity Vehicles the game would

be by far number one it would hit the

most amount of the audience you'd make

the highest gross profit per User it's

operationally from a fulfillment

standpoint the easiest to handle the big

hard part is like building a software

game that's actually really good I've

seen so many YouTubers make games and

doesn't matter the following that they

have like if the game sucks the game

sucks the game sucks the game sucks like

I like the energy drink angle the only

issue with these though is that they're

cash eaters

which sucks

what I'm gonna say you may or may not

like so just take it for for what it is

how can you do more of what we're

currently doing

because like of the plays like I like

that one a lot High likelihood of

success right within your wheelhouse

like there's only a couple tweaks it's

like okay find the other co-hosts like

if you're like well that's kind of hard

it's like well so is building a [ __ ]

software company like it's all hard

right it's all hard but like this one

you know like all the other variables

you've got down I feel like doubling

down on the media might be the play you

could probably like tomorrow 5x how much

money you make just by building out the

sponsorship bar that's all that you have

to do I kind of limit my scale on

unspeakable because I have to be in all

the videos right yeah I have to figure

out who my co-hosts are and start

sprinkling them in seeing how the

audience reacts to them finding one or

two people that are three people that

they really like and then rotating them

in and to the point where ideally and

speakers will be a group two or three

people that are kind of like hosting and

leading things along playing off each

other characters right yeah so like

scaling the content that way because I

think the growth for the channel could

be so much faster we put out 52 videos a

year right we could put out 100

that are all the same quality of those

52 but it's just limits all my time

because you know I have to sleep

eventually but when someone pays you a

million bucks or whatever to do a year

of sponsorships it's like that goes

straight to your bottom line that is not

common like which is why media

businesses are wonderful business like

Warren Buffett had all of these

newspapers because it's media it's one

of the most profitable businesses on the

planet and you're good at it which is

hard what's the saying where it's like I

don't know who said this but it was like

if you're good at sales you can you know

make a million five million 10 million

but if you're good at marketing yeah you

can make billions right

um well there's Instagram from Naval

ravacon which is you only sell because

you don't know how to Market and you

Landmark is you know how to build a

product yeah and what's cool about your

product is that it is both marketing and

product it's one of the unique things

about the media business is that how you

Market the thing that you have is also

how you fulfill that thing that's only a

media thing like no other businesses

like that where the marketing is the

Fulfillment if we were to plan this out

and say hey if you could Forex your

income in the next four years would you

do it just from the Unspeakable income

well if the answer is yes then it's like

well then we could reverse engineer that

like that's super doable I would bet

that in that four-year span there is an

opportunity like somebody who approaches

you who's got another energy drink brand

is like we already have funding Etc and

we just want to face for it or we want a

brand to associate with and then you can

do a brand deal with that company but

you do it for Equity litmus test number

one is like you love the product the

road path for unspeakable now feels

pretty clear to me how do you feel about

that no I like it and then you also have

this car thing

even here building the the car parts

thing like that'll definitely make money

I like I like that as a business model

and if unspeakable didn't exist I would

say yeah just do that you thought about

it before you built it you were like I'm

gonna build the content arm I'm going to

monetize over here and sure we'll make

some money at the shop whatever if

that's a complete business model in my

mind and it makes sense because it's

fully integrated into the videos it's

like hey we just put this custom mod

thing on the lambo by the way you guys

can check it out I've got 20 available

first 20 can go get it on the shop side

I already have a partner so to kind of

run and operate the whole shop the shop

okay yeah the shop is what is going to

open first okay the content it's kind of

like whenever we get a piece of content

whenever we get access to the new

Mercedes that came out you know my main

role is just to kind of oversee like

Direction and making sure they're

creative is you know on point the

marketplace doesn't even exist yet if

you were to do the marketplace it would

take the same amount of energy and

attention and effort as scaling

unspeakable likelihood of achievement

lower than unspeakable yep upside about

the same you already have a partner

who's running the Ops that's good I

think all you need is just have somebody

who's Junior running the content who

wants to like Mentor under you which you

have I'm sure can find somebody who

would just like live with you and read

this stuff this is the main thing this

is the baby this is what you're the best

at I really want the best in the world

at do more of that and then the only

thing that you're going to attribute

over here you're dropping the

marketplace you have the partner to run

the day-to-day Ops is just somebody to

run the content for the car shop and

then you can sell sponsorships and

whatnot that'll go through there which

is actually kind of nice because then

this one starts to merge with the path

of this one so that your attention will

start to consolidate in terms of like

how you make money and how you think

through things but now it feels really

simple yeah

feel better easy enough yeah well both

all of these are hard this one has so

few unknowns based on what you already

have in the experience congrats so on

everything thank you so much yeah he's

right