The Nature of Research~GM Lectures
Summary
TLDRThis video discusses the nature of research, emphasizing its systematic process for collecting and analyzing data to answer questions and establish new conclusions. It outlines key steps in the research process, including identifying a topic, formulating questions, gathering data, and analyzing results. The video also highlights the importance of following a structured approach to ensure research validity and reliability. Additionally, it explores the significance of research in everyday life, its role in understanding issues, aiding business success, and debunking myths. The video concludes with guidelines for selecting a research topic and considerations for effective research planning.
Takeaways
- 😀 Research is a process of steps used to collect and analyze information to understand a topic or issue.
- 😀 Research involves three major steps: posing a question, collecting data to answer the question, and presenting the answer.
- 😀 Research is a systematic approach that follows a logical sequence of steps to ensure valid and reliable results.
- 😀 Effective research requires following each step in the process without skipping, as this ensures reliability and validity.
- 😀 Data gathering is essential in both qualitative (e.g., focus groups, interviews) and quantitative (e.g., surveys, experiments) research.
- 😀 Analysis and interpretation of data allow researchers to answer questions like 'why,' 'how,' and 'what.'
- 😀 Research helps establish facts and reach new conclusions that can be used as references for future studies.
- 😀 Research is integral in everyday life, from answering simple questions (e.g., product choices) to more complex issues (e.g., public health concerns).
- 😀 Research serves multiple purposes, including building knowledge, understanding issues, aiding business success, and debunking myths.
- 😀 A research topic should be SMART: Specific, Measurable, Attainable, Results-focused, and Timely to ensure it is manageable and relevant.
- 😀 Before starting research, key considerations include defining the research topic, identifying participants, selecting a strategy or design, and determining how to gather and analyze data.
Q & A
What is the definition of research according to Creswell (2012)?
-Research, as defined by Creswell (2012), is a process of steps used to collect and analyze information to increase understanding of a topic or issue. It involves posing a question, collecting data to answer that question, and presenting an answer.
What are the three major steps involved in the research process according to Creswell?
-The three major steps in the research process, according to Creswell, are: 1) Posing a question, 2) Collecting data to answer the question, and 3) Presenting the answer to the question.
Why is research considered a systematic approach?
-Research is considered a systematic approach because it follows a logical sequence of steps. Each step must be followed in a specific order to ensure the results are valid and reliable. Skipping or jumping between steps can compromise the integrity of the research.
What are the key characteristics of effective research?
-Effective research is characterized by following a structured process that includes identifying a topic, conducting preliminary readings, formulating questions and hypotheses, gathering data, analyzing and interpreting data, and presenting results.
What types of data are gathered in qualitative and quantitative research?
-In qualitative research, data is gathered through methods such as focus group discussions, in-depth interviews, human observation, or case studies. In quantitative research, data is gathered through surveys, experiments, mechanical observations, or simulations.
How does data analysis and interpretation contribute to research?
-Data analysis and interpretation allow researchers to find answers to the research questions. Through effective analysis, researchers can identify patterns, draw conclusions, and answer questions like 'why', 'how', and 'what'.
Why is research important for establishing facts and reaching new conclusions?
-Research helps establish facts and reach new conclusions by verifying findings and ensuring that the results are reliable. Once validated, these findings can serve as references for future studies.
What are the four reasons why people should conduct research according to allocation.com?
-The four reasons to conduct research according to allocation.com are: 1) It helps build knowledge and efficient learning, 2) It aids in understanding various issues, 3) It contributes to business success and advertising, and 4) It helps verify truths and debunk myths.
What does the SMART criteria stand for when selecting a research topic?
-The SMART criteria for selecting a research topic are: Specific (focused on a single topic), Measurable (for quantitative research), Attainable (can be accomplished within a given time), Results-focused (deals with results and answers research questions), and Timely (relevant to current situations).
What are the key considerations a researcher should take into account before starting a research project?
-Before conducting research, a researcher must consider the following: 1) What do I want to research or find out? 2) Who are the participants involved? 3) What strategy or design will be used? 4) How will necessary data be found? 5) How will the data be interpreted? 6) How will the results benefit others?
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