I Cold Call for a living - 4 Cold Calling techniques that really work

Summary

The video shares key basics of cold calling, emphasizing a return to foundational principles. It draws parallels to yoga, focusing on the process rather than results. The four tips include: obsessing over the process, as seen in yoga practice; the importance of persistent follow-ups; handling initial objections with a calm, controlled pace; and setting a clear agenda to improve show rates for meetings. The presenter highlights the importance of emotional detachment from outcomes and maintaining persistence and professionalism to achieve success in cold calling.

Takeaways

• 🧘 Embrace the Basics: The speaker emphasizes the importance of returning to the fundamentals, in both yoga and cold calling, to build a strong foundation.
• 🤔 Emotional Detachment: Focus on the process rather than the outcome to reduce stress and improve performance in cold calling.
• 📈 The Numbers Game: Cold calling success is often about making a high volume of calls to increase the chances of successful outcomes.
• 🔄 Persistence Pays: The speaker shares a personal story of persistence, calling a prospect 46 times over two years, leading to a significant sale.
• 🔄 Follow-ups are Key: Regular follow-ups are crucial for maintaining contact and eventually securing meetings or sales.
• 🚫 Overcoming Objections: Learn to handle initial objections by controlling the pace of the conversation and not rushing the call.
• 🗣️ Scripted Response: Use a scripted response to handle common objections and to ensure you are not easily brushed off during calls.
• ⏱️ Time Management: Always ask for a limited amount of time to present your case, which shows respect for the prospect's time.
• 📞 Call Control: Control the pace of the call to avoid rushing and to manage the conversation effectively.
• 📅 Setting the Agenda: At the end of the call, set a clear agenda for the next meeting to increase the likelihood of the prospect showing up.
• 💰 Cold Calling as a Gamble: The speaker compares cold calling to gambling, with the potential for high rewards and a capped downside.

Q & A

What is the main theme of the video script?

The main theme of the video script is to get back to the basics of cold calling in sales, drawing parallels with yoga to emphasize the importance of process, persistence, and detachment from results.

What are the four key basics shared in the script for mastering cold calling?

The four key basics are: 1) Obsess over the process and emotionally detach from the results, 2) Fortune is in the follow-ups, 3) Overcome objections at the beginning of the call, and 4) Set an agenda at the end of the call to increase the show rate.

Why does the speaker compare cold calling to yoga?

The speaker compares cold calling to yoga to illustrate the importance of focusing on the process rather than the outcome, and to emphasize the benefits of persistence and flexibility in both activities.