BAGAIMANA SIH INDUSTRI FARMASI MENENTUKAN HARGA SEBUTIR OBAT ? || Belajar Manajemen Farmasi Industri

Summary

This video explores the factors influencing the price of medicines, revealing the complexities behind pricing in the pharmaceutical industry. It highlights how various costs such as raw materials, production, marketing, and distribution shape the final retail price. The video also explains the differences between over-the-counter and prescription drugs, and the unique pricing mechanisms for patented versus generic medications. It touches on the role of doctors and the pharmaceutical industry's influence in drug selection and pricing, offering insight into why drug prices can vary significantly for similar medications.

Takeaways

• 😀 Medicines are essential when we're sick, but their prices can vary greatly, with some being very expensive and others surprisingly cheap.
• 😀 The pharmaceutical industry not only focuses on curing diseases but also needs to generate profits to sustain the business, including paying employees and covering operational costs.
• 😀 The price of a drug is influenced by multiple factors including raw materials, operational costs, marketing, and promotions.
• 😀 The cost of production, including raw materials, labor, and overhead, makes up a significant part of the price of a drug. For licensed drugs, higher costs come from license fees and raw material purchases from the licensor.
• 😀 The selling price of a drug is determined by adding production costs, marketing costs, taxes, distribution costs, and profit margin.
• 😀 The selling price of over-the-counter drugs is often similar, but prescription drugs with the same content can have very different prices.
• 😀 Drugs are classified into different categories, including over-the-counter, prescription, and narcotics, which can influence their pricing strategies.
• 😀 Over-the-counter drugs are freely available and subject to market laws, whereas prescription drugs are chosen by doctors and redeemed at pharmacies.
• 😀 The pharmaceutical industry often uses various marketing strategies, such as advertisements and promotions, to influence consumers' choices for over-the-counter drugs.
• 😀 Prescription drugs are unique because the doctor chooses the medication for the patient, and there are concerns about the pharmaceutical industry influencing doctors' prescriptions.
• 😀 The price of drugs is also influenced by market competition, promotional costs, and the cost of machinery or tools needed for drug production.

Q & A

What are the primary factors that influence the selling price of a drug?

The selling price of a drug is influenced by factors such as the cost of raw materials, operational costs, marketing and promotion expenses, salaries of employees, taxes, distribution costs, and the desired profit margin.

Why are there significant price differences for medicines that contain the same active ingredients?

The price differences occur due to several factors, including marketing strategies, licensing and patent fees for original drugs, competition, promotional efforts, and the cost of production. These factors vary between manufacturers, even for drugs with the same active ingredient.

What are the different categories of drugs mentioned in the video?

Drugs are classified into four categories: over-the-counter (OTC) drugs, limited over-the-counter drugs, prescription drugs (ethical drugs), and narcotic drugs.

How does the pharmaceutical industry generate profits?

The pharmaceutical industry generates profits by selling drugs at a price higher than the production costs, which covers expenses like raw materials, marketing, salaries, taxes, and yields profit for the company.

Why do patented drugs have a higher price than generic drugs?

Patented drugs have higher prices because they include the cost of the license fee to the patent holder, raw materials purchased from the licensor, and higher research and development expenses.

How are over-the-counter drugs marketed and promoted?

Over-the-counter drugs are marketed through various promotional channels such as advertisements on television, radio, newspapers, brochures, seminars, and sponsorships. These efforts aim to raise public awareness and encourage purchases.

How is the price of prescription drugs determined?

The price of prescription drugs is determined by the pharmaceutical company, but it is influenced by several factors including competition, promotional costs, and market demand. These drugs can only be purchased with a doctor's prescription, and the doctor decides the medication prescribed.

What role do doctors play in the pricing of prescription drugs?

Doctors influence the choice of prescription drugs by selecting which medications to prescribe based on the patient's condition. The pricing, however, is indirectly affected by the pharmaceutical company’s efforts to influence doctors through seminars, incentives, or even gifts, leading to concerns about conflicts of interest.

What is the difference between the price of a product and its actual production cost?

The price of a product includes more than just the cost of production. It also covers costs such as distribution, marketing, and profits, which are added to the production cost (COGS) to determine the final selling price.

How does the POM Agency in Indonesia ensure drug quality and safety?

The POM Agency in Indonesia guarantees that all drugs circulating in the country meet safety, quality, identity, and purity standards. They regulate the pharmaceutical industry to ensure consumer safety.