Strategi Pengembangan Brand ✨Kamuberartsy✨- Global Brand Management // Online Presentation👩🏼‍🏫

Summary

In this video, Ozora presents a detailed overview of her brand, 'Kamu Berarti,' as part of her assignment for the Global Brand Management program at Politeknik Negeri Bisnis Indonesia. She introduces her first product, the Aurora Mask, which emphasizes comfort, safety, and style, particularly targeting women who struggle with insecurity. Ozora explains the brand's mission of empowering women to embrace their uniqueness. Additionally, she outlines her strategies for building brand equity, including social media marketing, influencer promotions, and product innovation. The presentation highlights both the brand's core values and its future growth plans.

Takeaways

• 😀 The speaker introduces themselves as Ozora and explains that the video is a presentation for the Global Brand Management program at Politeknik Nomor Bisnis Indonesia.
• 😀 The focus of the presentation is on brand elements and strategies for building brand trust and loyalty.
• 😀 Ozora presents their own brand, 'Kamu Beraksi', which was launched in mid-2024, along with its logo and initial product.
• 😀 'Kamu Beraksi' is a brand aimed at empowering women by helping them embrace their uniqueness and counter feelings of insecurity.
• 😀 The brand's first product is the Aurora Mask, which is designed for comfort and practicality, offering protection against viruses and bacteria.
• 😀 The mask is described as breathable, comfortable, and made from high-quality materials that ensure durability.
• 😀 The brand is looking to expand its product line and introduce new, innovative, and aesthetically pleasing items while maintaining its core values.
• 😀 Several marketing strategies are outlined to increase brand equity, including free online promotions, interactive marketing, and mobile marketing.
• 😀 Specific marketing strategies mentioned include creating TikTok videos about product creation, registering with other marketplaces, and sharing Instagram stories.
• 😀 Ozora emphasizes the importance of content planning for Instagram, aiming to create visually appealing and organized feeds that align with the brand's identity.
• 😀 The speaker concludes by promoting 'Kamu Beraksi' through various online channels, encouraging viewers to visit the website for more details and thanking the audience for watching.

Q & A

What is the main purpose of the presentation?

The main purpose of the presentation is to introduce the 'Kamu Beraksi' brand, its products, and the strategies to enhance brand equity for a Global Brand Management course at Politeknik Bisnis Indonesia.

Who is the target audience for the 'Kamu Beraksi' brand?

The target audience for 'Kamu Beraksi' is primarily women, especially those who experience insecurity, encouraging them to embrace their uniqueness and love themselves despite their perceived flaws.

What does the slogan 'Jadikan Dirimu Istimewa' mean?

'Jadikan Dirimu Istimewa' translates to 'Make Yourself Special', which is the brand's message to empower women to accept their uniqueness and feel special.

What is the first product introduced by 'Kamu Beraksi'?

The first product introduced by 'Kamu Beraksi' is the Aurora Mask, a comfortable, breathable, and protective mask that is hand-painted and designed to offer both style and safety.

What are the key features of the Aurora Mask?

The Aurora Mask is hand-painted with construction-grade paint, breathable, and has elastic straps that don't hurt the ears. It provides protection from viruses and bacteria while remaining comfortable.

How can customers purchase 'Kamu Beraksi' products?

Customers can purchase 'Kamu Beraksi' products via Instagram or the Moselo app, where the brand's products are available for sale.

What are the future plans for 'Kamu Beraksi' products?

In the future, 'Kamu Beraksi' plans to introduce new products and continuously improve existing products with innovative features, functionality, and aesthetics while staying true to the brand's identity.

What strategies will be implemented to increase brand equity?

The strategies include creating TikTok videos showcasing the product creation and packaging process, registering the brand on different marketplaces, sharing Instagram stories, embedding promotions in YouTube videos, creating an attractive Instagram feed, innovating products, and attending online creative business workshops.

How does 'Kamu Beraksi' plan to use social media for marketing?

The brand plans to use social media by posting engaging content on TikTok and Instagram, sharing behind-the-scenes videos and product updates, and promoting products through YouTube videos and Instagram feeds.

Why is product innovation important for 'Kamu Beraksi'?

Product innovation is crucial for 'Kamu Beraksi' to stay competitive, meet customer expectations, and continuously improve the brand's offerings, ensuring that the products remain functional, aesthetically pleasing, and aligned with the brand's values.