CARA JUALAN LARIS DI WHATSAPP BISNIS | WHATSAPP MARKETING 2023

Summary

In this video, the speaker explains how to leverage WhatsApp Business for sales, emphasizing its unique features compared to WhatsApp Personal. Key tools like the product catalog, chat labeling, and automated messaging can help businesses streamline customer interactions. By using these features effectively, businesses can nurture leads, spark meaningful conversations, and guide prospects through the sales process. The speaker provides tips on maximizing WhatsApp Business for better customer engagement, ultimately enhancing sales and simplifying communication. The message highlights the importance of using these tools to manage conversations and convert leads into customers.

Takeaways

• 😀 WhatsApp Business is designed for business use, offering specific features not available in WhatsApp Personal.
• 😀 WhatsApp Business allows users to upload products to a catalog, providing a visual display for potential customers.
• 😀 Unlike personal WhatsApp, WhatsApp Business includes features like greeting messages, auto-replies, and labels for organizing chats.
• 😀 To maximize sales, use WhatsApp Business catalog to attract customer inquiries rather than direct purchases.
• 😀 WhatsApp Business features are researched and tailored for business needs, ensuring a better experience for business owners and customers.
• 😀 Product images uploaded to WhatsApp Business catalog need approval from WhatsApp, especially if the images include inappropriate content.
• 😀 It is recommended to use text descriptions for products in the catalog to avoid potential rejections from WhatsApp.
• 😀 The 'Labeling' feature in WhatsApp Business helps organize customer interactions based on stages of their buying journey, such as 'cold market' or 'warm market.'
• 😀 When customers show interest in a product, shift their label to 'warm market' to guide them towards making a purchase.
• 😀 Use 'Double Binding' techniques for closing sales, asking specific questions to guide customers towards transferring payment.
• 😀 Once customers complete their purchase, change their label to 'customer' to keep track of their past purchases and follow-up opportunities.

Q & A

What is the main difference between WhatsApp Personal and WhatsApp Business?

The main difference is that WhatsApp Business has specific features designed for business use, such as catalogs, automated messages, and labeling options. WhatsApp Personal is intended for individual use and lacks these business-oriented features.

Why should businesses use WhatsApp Business instead of WhatsApp Personal?

Businesses should use WhatsApp Business because it offers features that are specifically designed to enhance business operations, such as product catalogs and automated messaging, which are not available in WhatsApp Personal.

How does the product catalog feature in WhatsApp Business work?

The product catalog feature allows businesses to upload products they sell, which customers can view in the WhatsApp profile. However, products must be approved by WhatsApp before being visible, and the catalog is more about initiating customer interaction rather than direct purchases.

What is the best approach for using the catalog feature to increase sales?

The catalog should be used to pique customers' curiosity and drive them to interact with the business via chat. The goal is to initiate a conversation, not to expect immediate sales directly from the catalog.

What are some tips for creating effective product listings in the WhatsApp Business catalog?

To avoid rejection, it's best to use text descriptions rather than images of products, especially for items that might be flagged by WhatsApp, such as health or cosmetic products. The focus should be on text-based product descriptions to encourage interaction.

How does the labeling feature work in WhatsApp Business?

The labeling feature allows businesses to categorize customer chats based on their status or type of interaction, such as 'cold market' for potential leads or 'warm market' for customers closer to making a purchase. This helps in organizing customer interactions effectively.

Why is it important to label customer chats in WhatsApp Business?

Labeling helps organize and manage customer interactions by categorizing them based on their stage in the sales process. This makes it easier to follow up with customers and tailor communication based on their level of interest.

What should businesses do when a customer transitions from showing interest to making a purchase?

Once a customer is ready to buy, businesses should move them to a 'hot market' label and focus on finalizing the sale, such as providing payment instructions and completing the order process.

What role does automated messaging play in WhatsApp Business marketing?

Automated messaging in WhatsApp Business allows businesses to send predefined responses to frequently asked questions or set up automatic greetings, making customer communication more efficient and timely.

How can businesses use WhatsApp Business to improve customer engagement?

By using features like catalogs, automated messages, and labeling, businesses can foster better customer engagement. The goal is to provide useful information, build trust, and guide customers through their buying journey while maintaining a personal connection.