COMO VENDER PELO WHATSAPP TODOS OS DIAS PASSO A PASSO

Summary

In this video, Bruno de Oliveira shares powerful strategies to boost sales using WhatsApp, one of the most popular communication tools in Brazil. He emphasizes using WhatsApp for relationship-building, customer support, and as a sales platform, offering practical tips such as utilizing WhatsApp Business, organizing contacts with custom labels, and using automation tools. Bruno advises against forcing customers to leave WhatsApp for other platforms, advocating for seamless communication through links and payment gateways. He also introduces advanced techniques like the 'explosive launch' strategy and how to avoid account bans by following WhatsApp’s policies.

Takeaways

• 😀 WhatsApp is a powerful tool for business if used correctly, especially for sales and customer communication.
• 😀 To avoid mixing personal and business communication, consider using a separate WhatsApp number or a second SIM card.
• 😀 WhatsApp Business offers features like automated replies, product catalogs, and payment integrations, which are useful for business management.
• 😀 It's important to use WhatsApp as a CRM, organizing contacts and tracking client relationships with custom labels for better management.
• 😀 Avoid forcing customers to leave WhatsApp to complete a purchase. Instead, use direct payment links to streamline the buying process.
• 😀 The key to success is to create a strategy where the customer reaches you rather than initiating contact and offering unsolicited promotions.
• 😀 WhatsApp allows the creation of segmented broadcast lists, similar to email newsletters, for sending promotions and updates to clients.
• 😀 The optimal size for WhatsApp broadcast lists is around 200 contacts to maintain control and monitor performance effectively.
• 😀 WhatsApp's automation capabilities, like using API integrations, can help scale business communication, but they come with costs and restrictions.
• 😀 Always ensure a mutual connection with customers before adding them to broadcast lists to avoid being flagged as spam by WhatsApp.
• 😀 The 'explosive launch' strategy involves creating anticipation and urgency among customers, generating significant sales in a short period, often 1-2 days.

Q & A

What is the main focus of this video about WhatsApp for business?

The video focuses on strategies for using WhatsApp as a powerful tool to boost business sales. It provides insights on how to optimize WhatsApp for sales, including tips on customer engagement, automating processes, and managing communication effectively.

Why is WhatsApp considered a powerful tool for business?

WhatsApp is considered powerful because it is a highly popular communication tool in Brazil, enabling businesses to engage with customers directly in real-time, build relationships, and facilitate sales. It is more personal and immediate compared to other communication channels.

What is the first recommendation when using WhatsApp for business?

The first recommendation is to consider using a separate WhatsApp number for business. This can be done by purchasing a new SIM card to keep personal and business communications separate, especially as the volume of customer interactions increases.

What are the advantages of using WhatsApp Business over regular WhatsApp?

WhatsApp Business offers several advantages, including features like automated return messages, the ability to set up a product catalog, configure payment options, and manage working hours. These features help businesses streamline communication and improve customer service.

What are the risks of automating WhatsApp messages through third-party tools?

Using third-party tools for automating WhatsApp messages can lead to issues as many of these tools are not officially approved by WhatsApp. This could result in account bans or restrictions. The recommended approach is to use WhatsApp Business or the WhatsApp API, which is authorized and offers features for automation.

What is the best way to manage customer information on WhatsApp?

To manage customer information effectively on WhatsApp, it is recommended to organize your contacts by labeling them in your phone’s agenda. This can include coding customers based on the date of contact, the product they are interested in, or their status (lead or customer). This helps in personalized communication and follow-ups.

Why is it a mistake to drive WhatsApp customers to other platforms like websites?

It’s a mistake to drive customers away from WhatsApp to websites because the platform is convenient, and customers may abandon the purchase. Instead, businesses should use WhatsApp to send direct payment links or process the sale directly on the platform for better conversion rates.

How can businesses ensure they are not spamming customers on WhatsApp?

To avoid spamming, businesses should not send unsolicited messages to people who haven’t opted in for communication. The best approach is to engage with customers who have already interacted with your business, ensuring mutual contact before adding them to broadcast lists or sending promotional messages.

What is the 'explosive launch' strategy mentioned in the video, and how does it work?

The explosive launch strategy involves creating a highly attractive offer that generates anticipation and urgency among potential customers. This strategy includes building a community within WhatsApp, engaging people with the offer, and then opening the sales window for a limited time to maximize conversions. It is designed to generate a month’s worth of sales in just one or two days.

What is the key to successfully using WhatsApp for sales without risking account suspension?

The key to avoiding suspension is to follow WhatsApp’s guidelines, ensuring that the customer has initiated contact before sending messages. Also, using WhatsApp's business tools like the 'Broadcast List' properly, keeping customer relationships within the platform, and avoiding mass unsolicited messages help minimize the risk of getting blocked.