How Small Linkedin Accounts Make BIG money

Summary

In this video, the speaker shares seven powerful LinkedIn growth hacks that helped them generate over $1 million in business. The first tip emphasizes the importance of showcasing expertise in your headline by adding years of experience. Another key strategy involves leveraging trusted brand logos in your LinkedIn cover image to increase credibility. The speaker also advises targeting specific, high-quality followers rather than a broad audience, and connecting with people who share a common background to build rapport. Finally, the importance of offering personalized services over generic products is highlighted to close high-value deals with a smaller audience.

Takeaways

• 😀 Showcase your expertise in your LinkedIn headline by adding years of experience to your job titles (e.g., '7 years Project Manager'). This instantly builds credibility.
• 😀 Add logos of respected companies you’ve worked with to your LinkedIn cover image to leverage the 'halo effect' and enhance trust.
• 😀 Focus on engaging with your ideal audience rather than a random group of followers. Quality followers lead to more relevant interactions and clients.
• 😀 Use LinkedIn Sales Navigator to find people with a shared background (e.g., same company or university) to quickly build rapport and trust.
• 😀 Position yourself as a peer, not a salesperson, when reaching out to prospects. Use personal connections and shared experiences to create genuine conversations.
• 😀 Tailor your LinkedIn posts to speak directly to your target audience. For new entrepreneurs, focus on low-cost solutions; for experienced business owners, emphasize time-saving strategies.
• 😀 When starting out, offering personalized coaching, consulting, or done-for-you services is more effective and easier to sell than products or courses.
• 😀 Always prioritize the quality of your LinkedIn followers over quantity. A small, highly relevant audience is more valuable than a large, random one.
• 😀 Avoid the typical LinkedIn sales pitch. Instead of asking prospects if they need help, engage them with personal and relatable messages about their experiences.
• 😀 People respond better when you recognize their background and challenges. Asking about their career transitions or experiences creates stronger connections and opens the door for business discussions.

Q & A

How can you make your LinkedIn profile more credible?

To make your LinkedIn profile more credible, add your years of experience in your headline. For instance, instead of just writing 'Project Manager,' write '7 years Project Manager.' This demonstrates your expertise and builds trust with potential clients.

Why is the LinkedIn cover image so powerful?

Your LinkedIn cover image is powerful because it allows you to showcase logos of respected companies you’ve worked with or for. This leverages the 'halo effect,' where people associate trust with recognizable brands, boosting your credibility.

What’s the importance of targeting the right audience on LinkedIn?

Targeting the right audience on LinkedIn is crucial because it ensures that your content and messages reach people who are genuinely interested in your services. A smaller, more targeted group of followers is more valuable than a larger, random one.

How can you increase your connection acceptance rate on LinkedIn?

To increase your connection acceptance rate, focus on reaching out to people who share a background with you, such as having worked at the same companies or attended the same schools. This creates instant rapport and trust.

What’s the mistake people often make when trying to engage with potential clients on LinkedIn?

A common mistake is immediately asking potential clients if they have a problem that you can solve. This positions you as a salesperson rather than a peer. Instead, position yourself as an equal and build rapport first by discussing shared experiences.

How should you approach someone you want to connect with on LinkedIn?

When reaching out, avoid pushing your services immediately. A great approach is to ask about their transition to a new company or role. This shows interest in them as a person rather than just a potential client.

What’s the difference between two posts that target different types of audiences on LinkedIn?

The key difference lies in the first line. A post targeting beginner entrepreneurs focuses on low-cost opportunities and potential income, while a post targeting experienced business owners highlights time-saving and operational efficiency, which are more valuable to them.

Why do entrepreneurs prefer personalized consulting or services over low-cost products?

Entrepreneurs with established businesses prioritize time and efficiency over small cost savings. Personalized consulting, advisory, or services that directly solve their immediate needs are more appealing than low-cost products or generalized solutions.

What’s the main takeaway from the example comparing a busy CEO and a meal prep service?

The takeaway is that when offering services, you should focus on providing immediate solutions rather than a complex, time-consuming process. CEOs or busy professionals don't have the time or patience for lengthy courses—they want quick, effective solutions.

How can you tailor your LinkedIn posts to attract high-value clients?

To attract high-value clients, tailor your posts to address their specific pain points, such as saving time or improving operational efficiency. Focus on what’s valuable to them, rather than targeting a broad, less focused audience.