Perencanaan Pemasaran Agribisnis

Summary

This video provides an insightful overview of the organic vegetable production process at Taniorganik Merapi, an agribusiness supplying organic produce to supermarkets in Yogyakarta and Central Java. It covers the entire value chain from harvesting various crops, including tomatoes and okra, to packing and distribution. The video highlights the meticulous standards followed in harvesting, packing, and distribution processes, showcasing how these practices help position organic products distinctively in the market compared to non-organic alternatives, with a strong focus on quality and logistics.

Takeaways

• 😀 Organic vegetables are produced by Taniorganik Merapi, which specializes in agribusiness with a focus on organic products.
• 😀 The video explains the value chain of organic vegetables, from harvesting to distribution, highlighting the key stages in the process.
• 😀 The specific focus of the learning session is on harvesting, packaging, and distribution of organic vegetables.
• 😀 Harvesting criteria are important: for example, cherry tomatoes are harvested when they are orange-red, while okra is harvested when it reaches about 10 cm in length.
• 😀 After harvesting, the vegetables undergo a strict packaging process according to Standard Operating Procedures (SOP), ensuring quality control.
• 😀 Taniorganik Merapi has a certified packaging facility that complies with SNI standards, ensuring high-quality packaging for organic vegetables.
• 😀 The distribution process includes timely coordination with farmers, with scheduled delivery times to ensure freshness of the produce.
• 😀 Once the vegetables are packaged, they are sent out to multiple supermarkets in the Yogyakarta and Central Java regions.
• 😀 The vegetables are transported directly to supermarkets, bypassing storage facilities, to maintain freshness.
• 😀 The supermarket receives and inspects the produce before it is placed on shelves, ensuring that only quality vegetables are sold to consumers.
• 😀 The segment of organic vegetables is distinct from non-organic ones, with differences in production, packaging, and market positioning.

Q & A

What is Taniorganik Merapi, and what do they produce?

Taniorganik Merapi is an agribusiness unit that produces organic vegetables. They supply their products to supermarkets in the Yogyakarta and Central Java regions, catering to a specific market segment for organic produce.

What makes organic vegetables different from non-organic vegetables in Taniorganik Merapi’s production process?

Organic vegetables are produced and packaged under strict certification standards. The process includes using organic farming methods, and the products are marketed differently from non-organic ones, with emphasis on their organic label and fresh quality.

How does Taniorganik Merapi ensure the quality of its vegetables during the harvesting process?

The quality of vegetables is ensured by adhering to specific criteria for each crop. For example, cherry tomatoes are harvested when they turn orange-red, and okra is picked when it reaches a certain size (around 10 cm). These criteria ensure the vegetables are ripe and of high quality.

What steps are involved after the vegetables are harvested at Taniorganik Merapi?

After harvesting, the vegetables are weighed and a receipt is generated as proof of delivery. They are then sorted and packaged according to Taniorganik Merapi’s Standard Operating Procedures (SOP), which are certified by SNI.

What is the significance of Taniorganik Merapi's packaging process?

Taniorganik Merapi’s packaging process is important because it adheres to certified SOPs, ensuring the vegetables are safely packed. Their packaging facility has received SNI certification, indicating it meets national standards for food safety and quality.

How does Taniorganik Merapi handle the distribution of its products?

Once packaged, the vegetables are immediately loaded into delivery trucks and distributed to various supermarkets in the region. The delivery times are adjusted to the operating hours of the supermarkets, ensuring the vegetables reach them fresh.

What role do supermarkets play in the distribution process?

Supermarkets play a key role by receiving the vegetables from Taniorganik Merapi, where they conduct their own quality check before placing them on the shelves for sale. The supermarket staff ensures the products meet their standards of freshness and quality.

What is the typical timeline for packaging and distribution at Taniorganik Merapi?

The packaging process typically takes place from around 8:00 PM to 10:00 PM. Once completed, the products are loaded into trucks and distributed by 3:00 AM to reach supermarkets early in the morning.

Why does Taniorganik Merapi not store its vegetables for long periods?

Taniorganik Merapi avoids storing vegetables for long periods to maintain their freshness. The vegetables are packaged and immediately distributed, ensuring they are delivered fresh to the supermarkets without any delays.

How do the harvest criteria for tomatoes and okra differ at Taniorganik Merapi?

For tomatoes, the harvest criteria include a color change to orange-red, signaling readiness for picking. For okra, the harvest criteria include the vegetable reaching approximately 10 cm in length and being easily snapped. These specific criteria ensure both crops are harvested at their peak freshness.