What to Put in Your Brochures Secret #1

Summary

In this video, Mike Crowe, North America's top home inspector marketing coach, shares key insights on creating effective home inspection brochures. He stresses the importance of a strong, attention-grabbing headline, such as 'Do you want peace of mind... guaranteed?' He also discusses the value of providing free home inspection offers and emphasizes the need for a brochure that stands out to potential clients. Crowe offers resources like brochuremakeover.com to help agents and companies craft professional, compelling brochures that drive business and lead to successful client interactions.

Takeaways

• 😀 A strong, attention-grabbing headline is crucial for any brochure. It should make readers want to continue reading.
• 😀 Avoid including irrelevant information, such as why home inspections are necessary or what they include. Focus on the essential message.
• 😀 A headline like 'Do you want peace of mind... guaranteed?' can be very effective in catching attention and offering value.
• 😀 It's important to create a brochure that stands out and makes a clear promise or benefit to the reader.
• 😀 Make your headline unique and memorable. For example, 'Free home inspection' can be an attention-grabber.
• 😀 Brochures should not just provide information but also encourage readers to take action, such as calling for an inspection.
• 😀 A brochure should serve as a marketing tool that can be passed around by agents, mortgage companies, title companies, and other relevant businesses.
• 😀 The design of a brochure is important for its success. It needs to have a clean, appealing layout with clear, impactful messaging.
• 😀 Consistency in the marketing message is key. Every part of the brochure should align with the brand and promise to the customer.
• 😀 Mike Crow offers resources at brochuremakeover.com to help individuals improve their brochure designs and marketing strategies.

Q & A

Why is a good headline important in a brochure?

A good headline grabs attention and encourages the reader to engage with the content. It should evoke curiosity and offer a compelling reason to read more.

What is an example of a strong headline mentioned in the video?

One example of a strong headline mentioned is 'Do you want peace of mind... guaranteed?' This headline effectively promises something valuable and stands out from other brochures.

What are some common mistakes people make when creating brochures?

People often include irrelevant information, such as why a home inspection is necessary or what it includes, which may not engage the reader or motivate them to take action.

What is the goal of the brochure, according to Mike Crow?

The goal of the brochure is to convince potential clients to reach out and engage with the service being offered, specifically ensuring they understand they’ll receive a great home inspection.

How does Mike Crow suggest making the brochure stand out?

Mike Crow suggests using elements like a strong headline, and even placing a piece of the brochure sticking out to catch attention, such as a headline like 'Free home inspection.'

What is the purpose of offering a 'free home inspection' in the brochure?

Offering a 'free home inspection' is a way to create immediate value for the reader and entice them to read more, potentially leading to a stronger connection and more inquiries.

How does Mike Crow differentiate his approach from other home inspectors?

Mike Crow differentiates his approach by focusing on a strong, guaranteed promise of peace of mind, which many other home inspectors do not offer. This makes the service stand out.

Why does Mike Crow emphasize the importance of working with agents and other companies?

He emphasizes this because agents, mortgage companies, and other related businesses often distribute brochures. By making a brochure appealing, it increases the chances of getting recommended or handed out by these partners.

What is 'brochuremakeover.com' mentioned in the video?

'brochuremakeover.com' is a resource where people can learn how to create effective and professional brochures, with guidance from Mike Crow to improve their marketing materials.

How does Mike Crow position himself in the home inspection industry?

Mike Crow positions himself as North America's number one home inspector marketing and business coach, offering expert advice and strategies to help home inspectors succeed in their businesses.