RizalMed Social Media Guidelines Orientation

Summary

In this comprehensive orientation, Cherry Legaspi, the Training Specialist and Chairperson of the Website and Social Media Committee at Rizal Medical Center, outlines the hospital's Social Media Engagement Guidelines. The guidelines aim to help employees manage their social media presence professionally while safeguarding patient confidentiality and adhering to data privacy laws. Key points include responsible posting, using official hospital hashtags, maintaining professionalism, and avoiding sharing sensitive information. The guidelines also emphasize the importance of respecting social media ethics, promoting health education, and dealing with media inquiries. These rules apply to all hospital personnel, from permanent staff to outsourced workers.

Takeaways

• 😀 Social media is a powerful tool for global communication, with 4.95 billion users worldwide, and the Philippines ranks 4th in social media engagement in 2023.
• 😀 Rizal Medical Center (RMC) effectively uses social media for internal and external communication, including platforms like Facebook, Telegram, Messenger, and Viber.
• 😀 RMC’s information dissemination is managed through a multi-channel system involving its website, social media pages, and telemedicine services.
• 😀 The Social Media Engagement Guidelines aim to balance professional and personal use of social media while maintaining the institution's image and confidentiality.
• 😀 The guidelines cover all personnel, including employees, contractors, and affiliates of RMC, and apply to all social media platforms such as Facebook, Instagram, TikTok, and more.
• 😀 RMC’s official social media posts are monitored by the Webcom, and approved content must follow specific protocols, including proper hashtags like #gRizalMed and #TatakRizalMed.
• 😀 Professionalism and accountability are key, and all employees must clearly state that opinions expressed on social media are personal, not official viewpoints of RMC.
• 😀 Social media posts must comply with data privacy laws, copyright, and defamation regulations. This includes avoiding sharing sensitive patient information or unlicensed media.
• 😀 The use of RMC’s logo or name in social media posts requires prior approval and cannot be used for endorsements or to promote external businesses.
• 😀 Employee posts must respect patient confidentiality and privacy rights, and all telemedicine interactions must adhere to ethical standards of confidentiality.
• 😀 Harassment on social media, including defamation, bullying, or posting about RMC, should be reported through appropriate channels, and all employees should remain respectful online.

Q & A

What is the main purpose of the Rizal Medical Center's social media engagement guidelines?

The main purpose of the guidelines is to ensure responsible use of social media by employees, maintain professionalism, and protect the institution’s and patients' confidentiality while promoting a positive image of the hospital.

Which social media platforms are most commonly used globally, according to the script?

The most commonly used social media platforms globally are Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok.

What is the current global number of social media users, and how much time do they spend online each day?

By the end of 2023, there were 4.95 billion social media users worldwide, spending an average of 2 hours and 24 minutes online per day.

How does the Philippines rank in terms of social media engagement?

In 2023, the Philippines ranked 4th globally in terms of social media engagement, with 71% of the population being active users.

What are the three main channels used by Rizal Medical Center for information dissemination?

The three main channels are the official website and social media, telemedicine services, and a Viber group for internal communications.

What is the role of the Webcom (Website and Social Media Committee) at Rizal Medical Center?

The Webcom is responsible for managing and monitoring all posts on the hospital’s social media sites, ensuring content aligns with the hospital’s standards and regulations.

What is the required disclosure statement for employees using social media in relation to Rizal Medical Center?

Employees must include the disclosure statement: 'All opinions expressed are my own and are not official viewpoints of Rizal Medical Center.'

What kind of posts are prohibited under the social media engagement guidelines regarding patient confidentiality?

Posts that reveal patient information, including medical conditions, photos, or videos, without proper consent are prohibited. Additionally, any unauthorized sharing of identifiable patient data is strictly forbidden.

What should employees do if they experience or witness social media harassment related to Rizal Medical Center?

Employees should refrain from reacting or commenting. Instead, they should report the post to the social media platform and escalate the concern to a Webcom member.

Can doctors share medical advice or diagnoses on social media according to the guidelines?

Doctors are prohibited from providing medical advice, diagnoses, or treatment recommendations on social media. They are allowed to share general health tips but must ensure the information is sourced from credible and peer-reviewed materials.