Como criar e configurar conta de anuncio no Facebook ads (Meta ads)

Summary

In this tutorial, you'll learn how to easily set up a Meta Ads account in 2024 from scratch. The video walks you through each step, starting with the creation of a Facebook profile, followed by setting up a Facebook Page, linking it to an Instagram business account, and accessing Meta Business Suite. The tutorial explains how to create a Business Manager (BM), then proceed to set up your ad account. You'll also get tips on linking payment methods and adding business information. The content is designed to help beginners set up their ad accounts and run ads seamlessly.

Takeaways

• 😀 Create a Meta Ads account step by step, ensuring it's up-to-date and simple to follow.
• 😀 To run ads on Meta platforms, you need a Facebook profile, not for content creation, but to link to your business activities.
• 😀 A fanpage is essential for your ads. This is where your ads will appear, not your personal Facebook profile.
• 😀 To advertise on Instagram, you must link your business Instagram account to your fanpage.
• 😀 Access the Meta Business Suite to manage your business assets like Facebook pages, Instagram accounts, and more.
• 😀 After setting up your Meta Business Suite, create a Business Manager (BM) for handling ads and other settings.
• 😀 The Business Manager gives you more control over your business assets, including multiple ad accounts.
• 😀 You can create up to five ad accounts. If one gets blocked, you can continue using others.
• 😀 Once your BM is set up, you can create an ad account directly through the Meta Business Suite.
• 😀 It is essential to connect a payment method (credit card recommended) to your ad account to avoid manual payments and prevent issues with blocked funds.

Q & A

What is the first step in creating a Meta Ads account?

The first step is to have a Facebook profile, as it serves as the foundation for your Meta Ads account.

Do I need to create content on my Facebook profile to run ads?

No, your Facebook profile is not used to create content. It's simply the personal account behind the business, and the business content is managed via a Facebook Page.

Why do I need to create a Facebook page before running ads?

You need a Facebook Page because it’s the entity that will appear in your ads, not your personal Facebook profile.

What is the role of Instagram in the Meta Ads account setup?

If you want to advertise on Instagram, you must link your Instagram business account to your Facebook Page, which will then allow you to run ads on Instagram.

What is Meta Business Suite, and how does it relate to the ad account?

Meta Business Suite is a tool that helps manage your Facebook and Instagram assets, including simplifying the process of creating and managing ads, as well as scheduling content.

How do I create a Business Manager (BM)?

You create a Business Manager by accessing Meta Business Suite and setting up your business profile. This will allow you to manage multiple ad accounts and other business assets.

Can I create multiple ad accounts on Meta?

Yes, by default, Meta provides one ad account. However, you can create up to five ad accounts if you meet certain conditions, such as investing in ads.

What happens if my Meta ad account gets blocked?

If your ad account gets blocked, you can use another ad account if you have more than one. This is why creating multiple accounts can help with contingencies.

What information is required to create a Meta Ads account?

To create an ad account, you need a Facebook profile, a linked Facebook Page, an Instagram business account (if relevant), and a method of payment (such as a credit card).

Why should I be careful when adding a payment method, especially with options like Pix or boleto?

Using methods like Pix or boleto can make payments manual, and if your account gets blocked, your balance may be locked. It’s safer to use a credit card to avoid such issues.

What does it mean to 'warm up' a new ad account?

Warming up your account means running small, simple ads like boosting Instagram posts or creating engagement ads on Facebook to build trust with Meta before running more aggressive campaigns.

Can I add a payment method after creating the ad account?

Yes, you can add a payment method at any time by going to the account settings and selecting 'add payment method' from the menu.