RHL Welcomes Trevor Shimiu, Co-Founder of Brizo Data Inc.
Summary
TLDRIn this engaging live discussion, Jason interviews Trevor Shimazu, President of Breezo Food Metrics, a company revolutionizing the hospitality industry with data-driven insights. They explore how Breezo collects data from over half a million sources to provide near real-time information on restaurant operations, helping restaurateurs, investors, and vendors make informed decisions. The conversation highlights Breezo's broad applications, from identifying market trends and menu planning to aiding government organizations and associations. With a growing database of 125 million menu items, Breezo is set to expand its services, offering a valuable tool for anyone in the hospitality sector to stay ahead in a rapidly evolving market.
Takeaways
- 😀 Breezo Food Metrics is a data-driven company aiming to provide insights into the hospitality industry, helping businesses make informed decisions based on factual information.
- 📊 They offer near real-time access to a wide range of data through a few simple clicks, targeting not just large operators but also small businesses and those looking to do business with the hospitality industry.
- 🌐 Breezo collects data from over half a million sources, including restaurant websites, online review forums, social media, Google Places, business registries, and marketplace delivery app sites.
- 🔄 The data is refreshed on a weekly basis, with a full cycle refresh every 30 days to ensure the information remains current and relevant.
- 🍽️ The platform is useful for a variety of stakeholders, such as restaurant vendors, owners, franchisors, franchisees, investors, equipment companies, marketing agencies, and service organizations.
- 📈 Breezo Food Metrics can provide insights into menu items, pricing, technology use, and other details that can help businesses understand market trends and make strategic decisions.
- 📈 The company has recently partnered with Branded Strategic Hospitality, which will help accelerate their growth and development of new features.
- 📈 They are working on monitoring the health of restaurants and have a database of over 125 million menu items, with prices from around two-thirds of those menus.
- 🌍 The platform can provide localized insights, helping businesses understand what is trending in specific regions or within certain types of cuisine.
- 💡 Breezo Food Metrics is also looking to incorporate additional data, such as demographic information, to further enhance the value of their insights.
- 💼 The platform is accessible and affordable, making it a valuable tool for anyone in the hospitality industry to make educated decisions and stay competitive.
Q & A
What is the main focus of Breezo Food Metrics?
-Breezo Food Metrics focuses on providing data and insights into the hospitality industry, enabling data-driven decisions for various stakeholders such as restaurant vendors, owners, and those interested in the industry.
How does Breezo Food Metrics gather its data?
-Breezo Food Metrics gathers data from a wide range of sources, including restaurant websites, online review forums, social media, Google Places, business registries, and marketplace delivery app sites, among others.
What is the significance of having access to near real-time data in the hospitality industry?
-Access to near real-time data is crucial as it allows industry players to make informed decisions quickly, adapt to market changes promptly, and stay competitive in a fast-moving industry.
How often does Breezo Food Metrics refresh its data?
-Breezo Food Metrics refreshes its data on a weekly basis, with a full cycle refresh happening approximately every 30 days.
Who are the potential users of Breezo Food Metrics' data?
-Potential users include franchisors, franchisees, investors, equipment companies, marketing and data service organizations, and even government entities and associations looking to understand industry trends and make informed decisions.
How does Breezo Food Metrics cater to the needs of both large and small businesses?
-Breezo Food Metrics offers a dashboard for smaller and medium-sized businesses that may not be as mature in handling data, while also providing direct feeds for larger companies and chains that already have a strong data infrastructure in place.
What was the surprising trend that Breezo Food Metrics observed in the past year?
-One surprising trend was the lack of an online presence for many smaller to medium-sized restaurants at the beginning of the pandemic, which has since changed significantly as these businesses have started to embrace online platforms and services.
What steps did Breezo Food Metrics take during the pandemic to support the hospitality industry?
-Breezo Food Metrics provided a free dashboard during the pandemic to help restaurant owners understand the most popular delivery services in their market and make informed decisions about where to begin with online services.
What are some of the future developments Breezo Food Metrics is planning?
-Breezo Food Metrics is looking to monitor the health of restaurants using the data they collect, expand their database of menu items and prices, and continue to improve their existing product offerings.
How does Breezo Food Metrics help with understanding food trends and cultural cuisines?
-Breezo Food Metrics collects and normalizes data on menu items, allowing users to understand new trends, products, and ingredients, and make informed decisions about what to serve to their customers.
What is the role of Breezo Food Metrics in helping businesses make educated decisions?
-Breezo Food Metrics provides actionable insights and data that help businesses across the hospitality industry, from independent operators to investors, make educated decisions based on current market trends and data analysis.
Outlines
🎥 Introduction to Breezo Food Metrics
The video begins with the host, Jason, introducing the live audience to Trevor Shimazu, the president of Breezo Food Metrics. The company was introduced to Jason months ago, and after a lengthy discussion about its potential in the hospitality industry, Jason was excited to have Trevor on the show. Breezo Food Metrics aims to provide data-driven insights to the hospitality industry, helping operators and businesses make informed decisions based on real-time data. The platform collects data from over half a million sources, including restaurant websites, review forums, social media, and more, to create comprehensive profiles for each restaurant.
📈 Data Collection and Its Application in the Hospitality Industry
Trevor Shimazu explains that Breezo Food Metrics collects data from a wide range of sources to provide up-to-date insights into the hospitality industry. This data is not only beneficial for restaurant vendors and owners but also for franchisors, franchisees, investors, and equipment companies. The data is refreshed on a weekly basis, with a full cycle update every 30 days. The goal is to provide fresh and actionable data to help businesses make strategic decisions. The conversation also touches on the importance of having an online presence and how the pandemic has accelerated the need for restaurants to adopt digital solutions.
🚀 Expanding Data Services for Diverse Industry Needs
The discussion continues with Trevor highlighting the diverse range of companies that Breezo Food Metrics serves, including marketplace delivery businesses, online ordering solutions, and even a business that recycles kitchen grease. The platform is designed to cater to businesses of all sizes, from small independent operators to large chains, by providing them with the tools to understand market trends and make data-driven decisions. The company is also looking to expand its services by partnering with third-party data vendors to include demographic data and other valuable insights.
📊 Insights into Restaurant Health and Menu Trends
Trevor discusses the future plans for Breezo Food Metrics, which include monitoring the health of restaurants through the data collected. The company has recently surpassed 125 million menu items in their database and is working on normalizing this data to make it actionable for their clients. This will allow businesses to understand new trends, products, and ingredients in the market and adapt their offerings accordingly. The platform aims to help clients make educated decisions about menu changes and market expansions based on data.
🌐 Broadening the Scope of Data Services
The conversation explores the potential for Breezo Food Metrics to provide data on different cuisines and food cultures, which is crucial for businesses looking to diversify or understand market trends. The platform's data scientists are working on making the insights from the menu items actionable, allowing clients to identify trends and make strategic decisions about their offerings. The platform's ability to segment data by cuisine type and location enables clients to focus on specific trends in their areas of interest.
🤝 Conclusion and Future Collaboration
The video concludes with Jason expressing his excitement about having Trevor and Breezo Food Metrics as part of the network. He emphasizes the value of the platform for various stakeholders in the hospitality industry, including bar managers, investors, equipment providers, and consultants. Trevor and Jason look forward to future conversations and the potential for Breezo Food Metrics to continue expanding its services and providing valuable data to the industry.
Mindmap
Keywords
💡Hospitality industry
💡Data-driven decisions
💡Breezo Food Metrics
💡Real-time access
💡Insights
💡Ghost kitchens
💡Marketplace delivery app sites
💡Subscription-based program
💡Trends
💡Technology consolidation
💡Investor
Highlights
Introduction of Breezo Food Metrics, a data-driven company aiming to revolutionize the hospitality industry.
Breezo's mission to provide near real-time access to data for anyone interested in the hospitality industry.
The importance of data in decision-making, moving away from gut feelings to factual information.
Breezo collects data from over half a million sources, including restaurant websites, review forums, and social media.
Insights gathered from Breezo can benefit restaurant vendors, owners, and those doing business with the industry.
Data freshness is key, with Breezo updating information on a weekly basis and a full refresh every 30 days.
Breezo's broad application, from helping small operators to large chains and ghost kitchen concepts.
Subscription-based access to Breezo's data allows for tailored insights for different business sizes.
Breezo's role in identifying business closures, aiding in strategic decisions for ghost kitchens and others.
The company's focus on providing insights for a wide range of stakeholders, including government organizations and associations.
Breezo's two-year research period to understand the market and ensure product-market fit in the hospitality industry.
The variety of companies utilizing Breezo, from third-party delivery to online ordering solutions and beyond.
Breezo's recent partnership with Branded Strategic Hospitality and plans for future expansion.
Monitoring the health of restaurants and the potential for predictive analytics based on collected data.
The collection of over 125 million menu items and the analysis of food trends and pricing.
Breezo's ability to provide data on different cuisines and food culture, aiding in strategic menu planning.
The importance of understanding local and cultural food trends to make educated business decisions.
Breezo's plans to incorporate demographic data and competitor analysis to enhance their offerings.
The potential for Breezo to help businesses avoid saturated markets and find opportunities for growth.
Transcripts
just in that second right yep
are we ready to go we are live
in three two one
welcome to real hospitality live today
i am stoked to be able to bring
this company to you to have
a talk with the president of this
organization
this is this is something that was
brought to me many months ago
and when we got on the phone and we got
talking about what this company does
and how they're involved in the
hospitality industry and and how they
can help
uh not just operators but people who
want to do business with the hospitality
industry et cetera
i i we just couldn't even get off of the
call it could have gone for days
i agreed that is trevor shimazu of
uh breezo food metrics i always call it
brizone then i had to add the food
metrics on to the end
because it just rolls off the tongue
when we're talking about you when we get
excited about you it's breezo brezo
brezzo
welcome today trevor thanks for coming
man appreciate it jason super excited to
be on here and getting the
opportunity to kind of speak with you
and everyone in the network as well so
i'm looking forward to the conversation
well it's today we're live on linkedin
youtube facebook twitter uh periscope
uh you name it if you happen to be
watching us live uh feel free to put a
comment
uh on the show if you have questions of
trevor uh
this is what's going to happen it means
we're it's an interactive program
so we're going to be getting those um
robbie who
is our producer she's going to be
forwarding them on to us so that we can
answer any questions in the moment
we have a lot to talk about and it's
really exciting what brizo is doing
and let's let's kind of just dive right
into it trev
i mean you guys are a food metrics
company and
by food metrics uh what what exactly
does that mean in a rounded sense and
then we'll get into it in more detail
yeah great question i mean uh i think
everyone that's that's listening and
and and everyone that's out there kind
of knows that the world is moving to a
data-driven world there's just so much
access to information
out there that it's it's helping us to
make these decisions and move away from
the gut feeling and towards these
data-driven decisions based on factual
information so
you know breezo food metrics is all
about that is is bringing that data and
the
insights into the hospitality industry
uh you know helping anyone that wants to
know anything about the industry
whatsoever to be able to get
near real-time access to that
information in a few simple clicks and
and that's what we're trying to do and
and really trying to help out whether it
be
you know restaurant vendors to to
restaurant owners
to to be able to bring this capability
to them
well i mean the the data that you guys
are
able to gather and to have readily
available and the fact that it's super
fresh data it's not something from
you know 1998 that we're still hanging
clinging to
uh is just absolutely key and
and the way that you guys gather it is
really cool too
so let's let's let's talk about a little
bit specifics about
some of the data and and and and where
you're getting it from
and then we can talk about you know
where where it fits
yeah of course so uh really the the
answer is we're trying to get it from
anywhere and everywhere possible right
so we have a growing list of sources
that we're collecting information from
currently we're sitting at
roughly over half a million sources that
we're out visiting
regularly and collecting the insights
from those areas so
a large portion obviously being directly
from the websites of these restaurants
themselves i mean there's a wealth of
information that is available just on
the website itself that
you know we're going out there getting
the menu items we're understanding their
online tech stack that they're using
we're
we're taking a look at how many
locations they have but then we kind of
broaden it from there so from from the
websites we then go to
uh the online review forums and
collecting information on ratings and
reviews and
and comments that are made by uh the
consumers that are visiting these places
we're going to
social media all the social media
outlets that are out there and
and gathering insights and information
from there as well
google places we're going to business
registries
uh directly to the marketplace delivery
app sites as well i mean
literally anywhere and everywhere that
you're going to find a piece of
information we're trying to capture it
bring it all together into one
individual profile for each of those
restaurants so that we can take a a
clear look at what's going on out there
i think the really cool thing about
getting access to this data and you i
get all excited right as you know
the cool thing about being able to get
access to this data is
is it's for uh franchisors franchisees
investors equipment companies uh uh
marketing
data is in there um service
organizations
like we were we were talking on pre-show
yesterday
and like it's it's so cool that
if you are um i i'm going to give a
shout out to my buddy at veto oil canada
jason switzky i mean this is something
for him specifically that he could do
if he wants to know if a restaurant's
got deep fryers uh
you can you can tell because they got
you've got fried food on the menu
if you are a ghost kitchen brand
uh and you're looking to say okay well
there's there there are so many other
uh uh restaurants or concepts of this
style within this neighborhood
and how long have they been there for
what type of menu items do they have
uh when was the last time they changed
their menu item what's the price point
uh you know what's the populace it it
all of these things are
are amazing info to have to be able to
to
tap into that you guys have fresh and
readily available and how often do you
guys refresh again
so we're out visiting these sources 24
7.
uh you know we're pushing new data into
the application on a weekly basis
but for us to run a full cycle we're
looking at somewhere about
30 days we're also trying to be really
good internet citizens as well
making sure that we're not causing any
havoc on anything that we're visiting so
uh you know at that 30-day cycle is is
pretty much the longest
that we would run through any of our
given sites
well there you go i mean so it's never
never more than a month old
exactly exactly and it's so important i
mean i don't need to tell you how how
fast moving and segmented this industry
is
unfortunately even more after the last
12 months
that we've all been living through the
pandemic that there's just so much
change going on out there that you know
the the the fresher the data essentially
the better right and so that's that's
what we're about being is is providing
the fresh insights let's move away from
those
static excel spreadsheets or
other methods that we were using
previously and and let's get us this
this real-time insights that's available
out there
for for and we've we we talked about
this a little bit yesterday
this is this isn't just for big
organizations that are looking for their
you know their next location this is for
if you're a smaller operator and you
want to open your next store or if you
just want to see what your competition
is doing for price point
or what what's trending uh in your area
then this is amazing that you can just
go and tap
into this i mean it's a it's a
subscription-based program that you guys
do
which is awesome so you can opt into
that get all the information that's that
you require and if you decide you're
going to do a menu change or an
equipment change
or you're or you're just looking to go
to a new area and we were even talking
yesterday about
companies that are doing ghost kitchen
concepts in
like industrial parks if you want to
know uh you know where
where other ghost kitchens are maybe
going to a particular industrial park
why are they going there how long
they've been there for and
and what kind of business are they doing
i mean this is
key exactly exactly i mean you know
we're not just focusing
on the businesses that are still up and
operating we're also identifying
businesses that are closing their
locations
as well so you know when you talk about
the ghost kitchens that are kind of
doing some of their
their real estate investigating there to
figure out you know where is the
appropriate place for us to be setting
up that next shop
you know that's obviously one great use
case you know you talked a little bit
about
uh not just large businesses but small
ones
uh i mean for for us really it's
everything in between right we've got a
dashboard for the smaller
medium-sized businesses that are maybe
not as mature with regards to the way
that they're handling data today
but we've also got direct feeds for the
larger companies and the larger chains
that are out there that are already
pretty mature
what they're doing for data but maybe
just don't have the capabilities i mean
this is not core business for any of
them right so anything that's being done
in that space is
taking away from their core business
this is our core business so
you know even in the larger ones we're
supplementing
what they already have to just continue
to expand and broaden their capabilities
and the availability to what they have
i think the details in there are amazing
to the point where
you if you're like i say if you're if
you're a small operator you can afford
to get this information from you guys
it's not this isn't you know you don't
have to spend a million bucks to
to get involved in this which is which
was of course exciting for
us in the network because we really want
people to have access to
to to be better to do better to be able
to
to make better decisions and the other
thing is
what what excites me too and we talked a
little bit about this yesterday but
when we're talking about um government
organizations and associations
to be able to really get up-to-date key
data
as to what's going on within a
particular region uh you know
whether or not something's trending or
whether something's going away or or
the market in reality is doing this or
doing this
yeah that's exactly it you know as we
said at the beginning is it's not just
limited
to you know vendors and operators it's
really anyone that has
any type of interest in what's going on
within the industry so
uh whether it be tourism whether it be
other government entities that are are
trying to understand what's happening
and and even make important decisions
uh as to you know how they're going to
approach the next 12 to 18 months after
everything that's gone on and during the
pandemic
you know that's that capability here
once again is you know we know how much
uh manual work a lot of businesses were
doing
in this particular space you know before
we actually launched our product we
spent about a good
two years of just doing research to
understand this market
you know we're we're from the data world
uh but didn't necessarily come from the
hospitality world so we wanted to make
sure that we truly understood the people
that are are in this industry the people
that are analyzing this industry to make
sure that we're on point with what we're
doing and trying to get that product
market fit and
you know that's that's why we're at the
point that we are today is
you know we're starting to surround
ourselves with great people such as
the the real hospitality network as as
well as our advisors that come from the
space to say you know
this is the stuff that's going to be
important to to to everyone that's going
to be accessing the data and we want to
we want to make sure that we're able to
to help everybody essentially
uh to be able to get that insights that
that we know is just so important
so you guys are in year two now with
this particular project
what what type of companies are are
coming to you and looking for
uh looking for uh data and
and and info i mean i know you guys work
with third-party
delivery companies you've got you've got
uh restaurant brands etc so what what
type of product or what type of you
don't have to name drop the company but
i mean what
what type of sections yeah of course
great question so i mean to kind of give
you an idea of the the broad range
uh you know as you mentioned the the
marketplace delivery
businesses we're working with uh online
ordering
solutions that we're working with uh we
we have
a business that recycles the grease from
kitchens
uh very similar to what you mentioned in
the in the veto oil previously and
having a
a wanting an understanding of not just
who restaurants are but the ones that
are
are using a large amount of oil and have
a lot of fried products on their menus
uh we're working with chains we're
working with
uh independence hospitality groups it's
it's
it's really broad contactless payment uh
is an area you know a lot of ours over
the last 12 months have been within the
food technology space just simply
because
those are the ones that are seeing the
largest growth over the last 12 month
period
just with a lot of the brick and mortar
places being shut down
but over the last two three months we've
seen a lot more
interest uh within those areas i mean
we've even go as far as
we have one client that helps to
organize
the entire wine cellar for restaurants
that have
a large wine system to make sure that
they're
opening the bottles at the premium time
that as prices are changing they're
making sure that they're not charging
the same price that they bought the
bottle at
four or five years ago that they're
updating their price list
as opposed to so you know because we're
collecting menus
and wine cards it allows us the
opportunity to
to give them the insights on even just
who are the restaurants that have
x number of wine bottles on their on
their wine cards so it's it's really
varied
and that's not even including the
conversations that we're still in right
now
uh that continue to go across a number
of different areas i think that's
awesome
you talk about the the wine i mean
that's that that
unto itself for for an operator for a
bar manager to be able to get this type
of information
to make a decision as to how how you
want to you know
keep your wine list up to date or if you
happen to be a purveyor
and you want to get your wine into a
particular wine list
at an operation i mean that's really
awesome because
you can say okay well i i don't even
have to go knock on their door i know
that they don't have a portuguese wine
on there for example
i mentioned that because our friend
avelino santos i'm name dropping
is a portuguese wine importer and it's
good stuff
um we have a question uh from our friend
darin adair
down in the uh and by the way everybody
uh trevor's in montreal today
and uh so so he's uh he's broadcasting
around the world from montreal quebec
yes that's right darren's question is is
there one specific trend
change that you have seen over the past
year that really surprised you
that's a great question i mean there's
been so much change that we've
seen within uh the data i would say over
the last 12 months period to kind of
focus on one
uh i don't know if well i guess it is
kind of a a surprise that
uh you know we did see that
a large number of restaurants were not
really online and having an online
presence
very much so i don't know if it's
necessarily a trend that we've seen that
surprised me as so much as a starting
point that surprised me that
that just the online presence was not
there for a lot of the the smaller to
medium-sized restaurants that
we are seeing a huge spike now uh
you know they understanding that they
need to be at least at a minimum
on a marketplace delivery app or
offering online ordering so
i mean i would say it's more of the
starting point that really surprised us
significantly um but just the the
significant
changes in the technology as well as the
consolidation
uh you know maybe a a company was only
doing online ordering
uh prior to the pandemic and now they're
opening
up their uh their suite of solutions
that they're offering to incorporate
uh you know contactless payment and uh
maybe brand management or their website
or or what have you so i
i think the trend is just seeing how
how much the technology side of
of what's going on in the restaurants
has just significantly
shifted or but not even shifted but fast
forwarded
just by a requirement over the last 12
months is something that's interesting
that we've seen
you know i i think that's a really valid
point that you make about
restaurants and online presents and
whatnot because we as a hospitality
industry
it's that's a different world for us to
our core
of what we do what we want to do is we
want to feed people we want to make sure
they're happy with the food we want to
welcome them into our
home and and really that's our focus but
to be able to
uh to access technologies and and
whatever the internet and marketing
people would have you
think we as an industry are aren't super
quick to grab
technology and we're also not super
quick to implement it unless
it's simple makes sense
quick to install and we can see an
exact need for it and and and have it
affect
our business right now i mean those are
the those are the key things right
yeah definitely and so that's why uh you
know something that that brazil food
metrics did
early on in the pandemic after
identifying that particular point
uh whether it be through conversation uh
you know we're constantly monitoring
let's just say that the reddit feeds of
this world
understand you know what are the pain
points of of the restaurant owners so
what we did is we actually provided
access to a free dashboard during the
pandemic that
just allowed restaurant owners to
understand what were the most popular
delivery services within their market
and you know something simple like that
that uh
just understanding i've never done this
before and where do i begin
uh was a pretty quick and easy little
step for us that we said hey you know
let's do our part let's let's let's give
the insights that we already have and
put that out there and
and and feedback and and the demand that
we got just from
the simple dashboard helped us to see
that
exactly as as you mentioned is you know
there's a need for this stuff it's it's
just sometimes not knowing where to
where to start at
um and that's what we wanted to be is
that that place to say hey
you know let's take a look at what
everyone else has done and what's
working out there and you know
there's no reason why you guys shouldn't
be trying the same things out as well
yeah it's i mean what you have is super
user friendly too i mean i've gone
through the demo with you
and and and i was able to follow along
and i'm not the tech guy around here
at all so so what's coming up for you
guys i mean i know you're
you're poised to take over the world and
uh there's
there's some great things ahead that
we've talked about but uh
so what what are what are you guys
looking to the future and and
what's what are you what what's new
yeah great question so uh we we actually
just brought on
uh an investor so we're now part of the
the branded strategic hospitality family
which is super exciting for us
uh you know they've got a lot of great
knowledge within that space that's
really going to allow us to
accelerate some of the things that we
were already considering and looking at
uh to to add for for 2021 and beyond
uh you know some of the things that are
the most interesting is is
the monitoring of the health of
restaurants so
you know obviously us being able to
track a lot of these data points that
we're collecting
we're able to start to monitor a lot of
these restaurants
how they're doing online and and things
like that so that's something that's
pretty interesting i mentioned about
collecting
menu items we we just surpassed
somewhere in the range of about 125
million
menu items within our database from over
625 million
that's right 125 million uh we're
collecting the prices with that as well
uh that's coming from
roughly around two-thirds of menus out
there so we're still running through the
process that
equals about 600 000 plus menus that
we're working on so
uh some exciting stuff that's coming
there that's going to be super
interesting as well or are two of the
major points and then
really just trying to understand of you
know where we're going to continue to
uh increase and improve uh on on the
existing product that we have right now
so as you mentioned
the dashboard is is the way for a lot of
our users
uh to be able to get that that quick
insights and you know i'm not i'm not
the tech guy myself either i've got a
great team that's on the technical side
so
you know i'm able to help on that space
as well to say guys this is too
complicated
we need to make it a little bit easier
for me too there you go
we've got another question from my
friend guru singh of gazoo kitchens
uh in the cloud kitchen world
as we all know we have a variety of
brands operating from one location
so does breezo data sorry so is breezo
data capable of providing data related
to
different cuisines in food culture
which is changing rapidly yeah great
question
so uh that relates directly to what
we're talking about in the in the menu
items there so
because we're we're constantly
refreshing that information
our data scientist is working on uh
essentially normalizing and making all
of that
insights actionable so to give you an
ideas we were working with
a a sushi chain in canada here
that they were trying to understand you
know what was happening
in some of the other markets that have
uh high rent
uh so knowing that those types of
businesses are going to
uh be focusing on uh a
products that are gonna fit within their
margins that they're looking for and
then
replicating those products in a market
like
uh you know quebec city or ottawa uh
where they're gonna yield
high returns on on those products that
are not costing them so so definitely
you know that's what we're focusing on
that's the area that is a high attention
of
ours and essentially the goal is to to
be exactly to
to do that is to be able to allow people
to understand
you know what are the new trends what
are the new products what are the new
ingredients that we're finding
out there uh so that people can hop on
those trends and make sure that they're
serving it to
to their clients and and getting them
the food that everyone else is looking
for or they're hearing about
i think guru may have a good point there
too about cultural
uh cultural cuisines also i mean when we
talk when we talk about trends we
sometimes we think okay well this is a
new product
and i always i always jokingly i always
joke about uh sun-dried tomatoes
as a in the restaurant world and anybody
in restaurants knows that that's a
particular decade
and it's a particular time in our in our
world right
but when we talk about cultural foods
i mean whether or not you want to get
into a particular thing maybe it's a
maybe it's a chinese restaurant you want
to get into or maybe it's a chicken
joint you want to get involved in
or pizza or whatever that happens to be
or that you're already involved and i
think maybe you should want to add
something to your menu
but this is a fantastic way to find out
whether or not that makes sense by the
numbers
exactly and i mean so we we try to get
very granular with regards to the data
and we make sure that we segment it out
properly as well so you know each of our
data points and each of our restaurants
and each of our menus are then
attributed to
you know the types of cuisine that these
restaurants are offering so
you know we could tell you the overall
trends that are going on
or if we wanted to get very granular to
say okay well let's focus on
japanese restaurants in the south or
even in florida to see you know what are
the trends there
that maybe we want to bring across uh is
the types of things that we're working
on and that we're going to make
available to to our clients
i think a lot of areas in north america
when we talk about uh
you know finding out what's happening in
and for example this canadian company
finding out what's happening in new york
what's happening in florida what's
happening in chicago we can't discount
that a lot of these
buying trends are very similar so if you
if
it's working in new york or if it's
working in halifax
then odds are it's going to work in
saskatoon or it's going to work in
winnipeg
and if you can do that by the numbers
and and they can get this information
through you
then i mean that's that's and those are
really educated decisions
100 100 and and again you know that's
what a lot of the big brands
are doing today is you know they're
focusing on that
but not everyone has the same uh
budgets as those large businesses but it
doesn't mean that they're not going to
want that information
or be interested in that information so
you know again we love working with the
the big ones
but you know it's all about making sure
that everyone's trying to play on that
same
level playing field and getting the
insights that that that are going to be
important
so i mean i i i i have this i have this
list in my head and i'm always thinking
about what you guys are doing which is
really cool but i mean this is
this we say about independent operators
we talk about big operators but this is
for
franchisors franchisees deciding whether
or not they want to go into a particular
area if you before you go
before you go and spend your money to go
in there investors who
who are just going to put their money
into it into
a a a startup or a
or a restaurant uh i mean you can be
educated before you even write the check
equipment companies you know what's
working in a particular area maybe
maybe walks are hot maybe you know turbo
chef style ovens are hot
you know what whatever seems to be going
on in that particular region marketing
data service organizations
i mean and this is something for
consultants to use the hell out of too
yeah i mean a number of other things
that we're incorporating in there is
uh you know in the areas where you know
we might be having
data that is necessary but not something
that is our core business you know we're
partnering with third-party data vendors
as well
to start bringing in these additional
pieces that are going to continue to
augment
what we already have access to so as an
example
adding in demographic data has been
something that's going to helpful kind
of
exactly in that space so you know
understanding population
and demographics within a given market
um also being able to analyze your
competitors within that market as well
and for opening up a new concept or a
new restaurant
you know instead of trying to maybe
squeeze a concept into a market
maybe developing a concept specifically
for that market
uh or you know taking a look are there
already 15
different sushi chains in in that zip
code
maybe there's not enough room for
another sushi one so either you know
looking for something different or
finding another market that
maybe only has two or three of them that
there's more opportunity in there as
well
uh are the types of things that you know
we're trying to help out with
well even even following that red thread
as to what's on their menu if they all
have the same thing on the menu then
that's probably the popular thing to be
doing
so exactly awesome what you guys are
doing is so cool and and
uh like i said when we first started
talking about this many months ago it's
it's i'm stoked
to have you guys as part of what we're
doing and to be able to introduce you to
everybody today has been
awesome thanks for being here man i
appreciate jason i mean we're super
excited as well and i'm looking forward
to our next conversations as well and
we got some some interesting stuff that
we'll be able to go into more and
it'll be a lot of fun so my guest today
has been trevor shimizu
of brezo food metrics and
if you are in the hospitality industry
you have got to talk to these people
this is a great opportunity to learn
more
educate yourself get the data that you
need to make educated decisions whether
you whether or not you are a bar manager
or you are an investor or your equipment
provider or sales person
this this is the information that you
need to be able to move forward
not just guessing it or winging it along
the way uh
if you are following us on any of the
platforms that we
are uh that we're on live then feel free
to leave
a comment or a question anything you
want to add to the conversation or if
you or if you're looking to get some
feedback from trevor
uh we are going to be over the next 24
hours 48 hours we'll be popping back
onto the
onto the thread uh answering questions
um
and this it happens all the time people
people will catch the
the replay after the show because they
didn't catch it live
so there's a great opportunity to ask
lots of questions it's easy to get a
hold of trevor he's on linkedin
uh and it's easy to find his company and
i think
in the comments below wherever you're
watching uh you can find them there so
on
linkedin facebook uh twitter uh
and and all of the other ones you can
you can find breezo on there and again
uh if you're in this industry you this
is a the best way to educate yourself
affordably and to educate yourself up to
date
thanks so much for being here today
trevor appreciate it jason
we'll talk soon take care bye
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