RHL Welcomes Trevor Shimiu, Co-Founder of Brizo Data Inc.

Summary

In this engaging live discussion, Jason interviews Trevor Shimazu, President of Breezo Food Metrics, a company revolutionizing the hospitality industry with data-driven insights. They explore how Breezo collects data from over half a million sources to provide near real-time information on restaurant operations, helping restaurateurs, investors, and vendors make informed decisions. The conversation highlights Breezo's broad applications, from identifying market trends and menu planning to aiding government organizations and associations. With a growing database of 125 million menu items, Breezo is set to expand its services, offering a valuable tool for anyone in the hospitality sector to stay ahead in a rapidly evolving market.

Takeaways

• 😀 Breezo Food Metrics is a data-driven company aiming to provide insights into the hospitality industry, helping businesses make informed decisions based on factual information.
• 📊 They offer near real-time access to a wide range of data through a few simple clicks, targeting not just large operators but also small businesses and those looking to do business with the hospitality industry.
• 🌐 Breezo collects data from over half a million sources, including restaurant websites, online review forums, social media, Google Places, business registries, and marketplace delivery app sites.
• 🔄 The data is refreshed on a weekly basis, with a full cycle refresh every 30 days to ensure the information remains current and relevant.
• 🍽️ The platform is useful for a variety of stakeholders, such as restaurant vendors, owners, franchisors, franchisees, investors, equipment companies, marketing agencies, and service organizations.
• 📈 Breezo Food Metrics can provide insights into menu items, pricing, technology use, and other details that can help businesses understand market trends and make strategic decisions.
• 📈 The company has recently partnered with Branded Strategic Hospitality, which will help accelerate their growth and development of new features.
• 📈 They are working on monitoring the health of restaurants and have a database of over 125 million menu items, with prices from around two-thirds of those menus.
• 🌍 The platform can provide localized insights, helping businesses understand what is trending in specific regions or within certain types of cuisine.
• 💡 Breezo Food Metrics is also looking to incorporate additional data, such as demographic information, to further enhance the value of their insights.
• 💼 The platform is accessible and affordable, making it a valuable tool for anyone in the hospitality industry to make educated decisions and stay competitive.

Q & A

What is the main focus of Breezo Food Metrics?

Breezo Food Metrics focuses on providing data and insights into the hospitality industry, enabling data-driven decisions for various stakeholders such as restaurant vendors, owners, and those interested in the industry.

How does Breezo Food Metrics gather its data?

Breezo Food Metrics gathers data from a wide range of sources, including restaurant websites, online review forums, social media, Google Places, business registries, and marketplace delivery app sites, among others.

What is the significance of having access to near real-time data in the hospitality industry?

Access to near real-time data is crucial as it allows industry players to make informed decisions quickly, adapt to market changes promptly, and stay competitive in a fast-moving industry.

How often does Breezo Food Metrics refresh its data?

Breezo Food Metrics refreshes its data on a weekly basis, with a full cycle refresh happening approximately every 30 days.

Who are the potential users of Breezo Food Metrics' data?

Potential users include franchisors, franchisees, investors, equipment companies, marketing and data service organizations, and even government entities and associations looking to understand industry trends and make informed decisions.

How does Breezo Food Metrics cater to the needs of both large and small businesses?

Breezo Food Metrics offers a dashboard for smaller and medium-sized businesses that may not be as mature in handling data, while also providing direct feeds for larger companies and chains that already have a strong data infrastructure in place.

What was the surprising trend that Breezo Food Metrics observed in the past year?

One surprising trend was the lack of an online presence for many smaller to medium-sized restaurants at the beginning of the pandemic, which has since changed significantly as these businesses have started to embrace online platforms and services.

What steps did Breezo Food Metrics take during the pandemic to support the hospitality industry?

Breezo Food Metrics provided a free dashboard during the pandemic to help restaurant owners understand the most popular delivery services in their market and make informed decisions about where to begin with online services.

What are some of the future developments Breezo Food Metrics is planning?

Breezo Food Metrics is looking to monitor the health of restaurants using the data they collect, expand their database of menu items and prices, and continue to improve their existing product offerings.

How does Breezo Food Metrics help with understanding food trends and cultural cuisines?

Breezo Food Metrics collects and normalizes data on menu items, allowing users to understand new trends, products, and ingredients, and make informed decisions about what to serve to their customers.

What is the role of Breezo Food Metrics in helping businesses make educated decisions?

Breezo Food Metrics provides actionable insights and data that help businesses across the hospitality industry, from independent operators to investors, make educated decisions based on current market trends and data analysis.