Entrevista Lorena - Secretaria

Summary

Iracema Ribeiro, Secretary of Tourism, Culture, and Sports in Prado, discusses the role of her office in promoting tourism, culture, and economic development in the city. She emphasizes the importance of creating public policies to support both tourists and local residents. Iracema highlights the growth of tourism, especially post-pandemic with the rise of 'nomadic tourism'. Events like the Gastronomic Festival have shown a significant economic impact, while future projects like the Tourism Observatory aim to monitor and balance the city's tourism growth, ensuring the well-being of both visitors and locals.

Takeaways

• 😀 The role of the Secretary of Tourism, Culture, and Sports in Prado is to create public policies that organize and promote tourism, culture, and sports, benefiting both tourists and residents.
• 😀 Prado’s growth in tourism is linked to long-term efforts and not just quick results. The aim is to increase national visibility and attract tourists while creating new business opportunities.
• 😀 New businesses, like the Barra Reserve, play a key role in promoting Prado as a tourist destination, which indirectly supports the local economy by attracting visitors and fostering investments.
• 😀 Prado is experiencing steady economic growth, with a national spotlight on its tourism sector, and aims for long-term sustainability with a diverse tourism offer.
• 😀 The pandemic led to an increase in 'nomadic tourism,' where people work remotely from different locations. This shift is a major contributor to Prado’s tourism growth, especially during the low season.
• 😀 Prado's tourism efforts focus on creating products and experiences that attract tourists for longer stays, enhancing the city's appeal year-round.
• 😀 Tourism-related events, like the Gastronomy Festival and Motor Rooc, have a significant financial impact, with the Gastronomy Festival alone generating over 2 million BRL in revenue and creating 111 jobs in just 10 days.
• 😀 The development of the 'Observatory of Tourism' in Prado, in partnership with the state and federal tourism ministries, will help monitor occupancy rates and understand the city's tourism needs better.
• 😀 With tourism growth, Prado faces challenges like accommodating large crowds, especially during peak seasons like New Year's. This requires coordination with utilities such as water and energy providers to ensure smooth operations.
• 😀 The Secretary of Tourism works closely with other city departments, such as social services and security, to ensure both tourists and locals are well-cared for during busy periods, maintaining a balance between tourism development and residents' quality of life.

Q & A

What is the role of the Secretary of Tourism, Culture, and Sports in Prado?

The Secretary of Tourism, Culture, and Sports in Prado is responsible for creating public policies to promote and organize the tourism sector in the city. This includes actions aimed at tourists, particularly during high season, as well as initiatives benefiting the local residents.

How does the Secretary of Tourism contribute to the local economy in Prado?

The Secretary of Tourism helps foster economic development by promoting Prado as a destination, encouraging new businesses, and boosting the city's visibility. This results in increased investments and economic activity, including in real estate developments like the Reserva da Barra.

How does Prado's increasing visibility help its local businesses?

The increased visibility of Prado, due to efforts by the local government and businesses, helps attract tourists and investors. Notable developments like the Reserva da Barra have contributed to this, not just by promoting the business itself but by enhancing the city’s overall appeal as a tourist destination.

What is the concept of 'nomadic tourism,' and how has it impacted Prado?

Nomadic tourism refers to tourists who can work remotely and travel at the same time. Post-pandemic, this type of tourism has surged, and Prado has seen a significant influx of such tourists, particularly in the off-season, as they can work from anywhere while enjoying the city.

How does Prado manage the influx of tourists, particularly after the pandemic?

Prado has adapted to the increased flow of tourists by diversifying its offerings and developing new products to keep visitors engaged for longer periods. This includes catering to the needs of nomadic tourists and ensuring the city's infrastructure can handle the surge.

What financial impacts has tourism had on Prado in recent years?

Tourism has had a positive financial impact on Prado, with events like the Gastronomic Festival generating significant revenue. For instance, in 2024, the festival generated over 2 million in sales and created 111 new jobs in just 10 days, highlighting the importance of tourism-related events.

How does the tourism sector in Prado contribute to job creation?

Tourism-related events and developments, such as the Gastronomic Festival and new businesses, have been crucial in creating new jobs. In 2024, the Gastronomic Festival alone generated over 111 new positions, showing the direct impact of tourism on the local job market.

What is Prado’s strategy for ensuring sustainable tourism development?

Prado is working with the State Tourism Department and the Ministry to create a Tourism Observatory. This initiative will help monitor tourism trends, occupancy rates, and the impact on local infrastructure, ensuring that tourism growth does not negatively affect residents’ quality of life.

How does Prado manage the strain on local resources during peak tourist seasons?

During peak seasons, such as the summer and New Year, Prado experiences a population surge. To manage this, the city coordinates with utility providers like Coelba and Embasa to ensure adequate supply of water and electricity, while also working with other sectors like social services to ensure public safety.

What role do local services like the police and social services play in managing tourism?

Local services, such as the police and social services, play a vital role in ensuring the safety and well-being of both residents and tourists. During high tourism periods, there is increased collaboration between the police, social services, and other sectors to manage the influx of visitors and ensure public safety.