6 STRATEGI PERSUASI | SENI DAN CARA MEMPENGARUHI ORANG LAIN | TIPS & TEKNIK PERSUASIF INFLUENCER

Summary

This video explores the six fundamental principles of persuasion and influence, as outlined by Professor Robert Cialdini. These principles—reciprocity, liking, commitment and consistency, social proof, authority, and scarcity—are key to influencing others in both professional and personal settings. The video highlights the power of simple acts of kindness, building rapport, and establishing credibility, along with how businesses and individuals can leverage these strategies to foster relationships, gain support, and increase success. Through relatable examples, the video demonstrates how these principles can be applied in various contexts to achieve influence and persuasion.

Takeaways

• 😀 The ability to influence is a critical skill in both professional and personal life, aiding in gaining support, leading teams, and building strong business relationships.
• 😀 Influence is recognized as one of the top ten important skills for the future by the World Economic Forum, contributing to career success.
• 😀 Influencing is not easy and may be hindered by factors such as credibility, relationships, mindset, and communication style.
• 😀 Without influencing skills, it becomes difficult to gain support for ideas, lead teams effectively, or have products accepted by the market.
• 😀 According to John Hancock, the key to success in business is building relationships and influencing how others think and act.
• 😀 Professor Cialdini identified six principles of influence: reciprocity, liking, commitment and consistency, authority, social proof, and scarcity.
• 😀 Reciprocity is the principle that people tend to return favors, such as when influencers or businesses give away free samples or gifts to create a sense of obligation.
• 😀 The liking principle shows that people are more easily influenced by those they like, whether due to shared interests, kindness, or working together.
• 😀 The commitment and consistency principle explains that people are more likely to stick to their commitments and be consistent with their actions, especially when they make those commitments publicly.
• 😀 The social proof principle highlights how people tend to follow the actions of the majority, often relying on reviews and popularity to make decisions.
• 😀 The authority principle suggests that people are more likely to be influenced by experts or credible figures in a given field, which is why endorsements from trusted individuals are so effective.
• 😀 The scarcity principle asserts that people are more likely to take action when they perceive something as limited or scarce, leveraging urgency in marketing strategies.

Q & A

What is the importance of the ability to influence in both professional and personal contexts?

The ability to influence is crucial in both professional and personal contexts as it helps in gaining support for ideas or projects, leading teams, building strong business relationships, and fostering healthy communication and support in personal relationships.

Why is influencing considered one of the top skills for the future according to the World Economic Forum?

Influencing is considered one of the top skills for the future because it falls under 'leadership and social influence' skills, which are essential for staying relevant in an ever-changing world. This ability helps in leadership, negotiations, and managing relationships.

What are the six principles of influence according to Professor Robert Cialdini?

The six principles of influence outlined by Professor Robert Cialdini are: reciprocity, liking, commitment and consistency, social proof, authority, and scarcity.

How does the principle of reciprocity work in influencing others?

The principle of reciprocity suggests that people are more likely to return a favor. For example, giving something small or doing a kind act can encourage others to reciprocate by buying a product or returning a favor.

How can the principle of liking enhance one's ability to influence others?

The principle of liking states that people are more easily influenced by those they like. Building rapport, finding common ground, and showing genuine interest in others increases the likelihood that they will be persuaded by you.

What role does commitment and consistency play in influencing others?

The principle of commitment and consistency suggests that once people commit to something, they are more likely to follow through with it. For example, asking someone to write down their commitments increases their likelihood of sticking to them.

How does social proof influence people's decisions?

Social proof suggests that people tend to follow the actions of others, especially in uncertain situations. For example, people are more likely to choose a popular restaurant or a highly-rated product because others have done so.

What is the principle of authority, and how does it affect influence?

The principle of authority states that people are more likely to be influenced by individuals or institutions that are perceived as experts or having credible authority in a certain field, such as a doctor endorsing a product.

How can the principle of scarcity be applied to influence others?

The principle of scarcity suggests that people are more likely to take action when they perceive something as limited or in short supply. Marketers often use this principle by highlighting limited-time offers or products with limited availability.

What are some practical ways to apply the principles of influence in everyday life?

Practical ways to apply the principles of influence include starting with small acts of kindness (reciprocity), building rapport with others (liking), getting commitments in writing (commitment and consistency), showcasing popularity (social proof), gaining expertise (authority), and emphasizing limited availability (scarcity).