BERBINCANG DENGAN OWNER PT. 372 KOPI INDONESIA - PART 1 (Pak Aruman)

Summary

In this video, the team interviews a key figure behind 372 Kopi Indonesia, a popular coffee chain in Bandung. The conversation delves into the company's journey since its founding in late 2016, the philosophy behind its success, and its significant impact on the local community. The founder shares insights about overcoming early challenges, managing a growing workforce, and adapting to the changing market. They emphasize the importance of vision, digital influence, and strategic planning in business. The video offers valuable lessons for entrepreneurs, focusing on passion, persistence, and the power of dreams in achieving success.

Takeaways

• 😀 The speaker introduces himself as Muhammad SAW, a student at Binus University, majoring in Creativepreneurship.
• 😀 The group is conducting an interview with 372 Kopi Indonesia, a well-known coffee brand in Bandung.
• 😀 The team consists of three members: Muhammad SAW (interviewer), Mei Abdul Malik (auditor), and Enaknya Galvanis (cameraman).
• 😀 The speaker expresses gratitude for the opportunity to interview Parman, a representative of 372 Kopi Indonesia.
• 😀 Parman discusses the history of the brand, which started in late 2016, and its growth over the years.
• 😀 The company has grown from a few employees to about 150 staff members, expanding its locations and reach.
• 😀 Parman emphasizes the importance of combining elements and understanding the human connection when building a product.
• 😀 He stresses the need for a strong brand with a clear market appeal to succeed in the competitive coffee industry.
• 😀 The conversation touches on how the business was shaped by the influence of digital tools and strategies, especially for millennials.
• 😀 Parman reflects on how modern entrepreneurs must adapt, having a vision, and learning to balance ambition with practical execution.

Q & A

What is the background of the speaker, Muhammad SAW?

Muhammad SAW is a student from Binus University, majoring in Entrepreneurship with the program code 24400 7360.

Who are the other participants in this interview?

In addition to Muhammad SAW, there are two other participants: Mei Abdul Malik, a fellow student from Binus University majoring in Creative Entrepreneurship (program code 24400 5430), and Galvanis, also from Binus University, working as the cameraman.

What is the main subject of the interview?

The main subject of the interview is '372 Kopi Indonesia,' a well-known coffee brand in Indonesia, particularly popular among the youth in Bandung.

How long has '372 Kopi Indonesia' been in operation?

'372 Kopi Indonesia' started in late 2016.

What is the company's philosophy behind its coffee business?

'372 Kopi Indonesia' is based on the philosophy that humans are interconnected and that their business offers a product that aims to bring people together through meaningful connections over coffee.

How has '372 Kopi Indonesia' grown since its inception?

'372 Kopi Indonesia' started with only a few employees and has grown to employ around 150 people across various branches.

What makes '372 Kopi Indonesia' different from other coffee brands?

The brand differentiates itself through its unique approach to coffee, focusing on a product that connects people and highlights the deeper meaning behind coffee drinking.

How does the company view the influence of digital applications on the current generation?

'372 Kopi Indonesia' acknowledges the positive impact of digital applications on the current generation, especially in terms of fostering ambition and providing opportunities for young people to build strategies and pursue dreams.

What does the interviewee believe is important for success in business?

The interviewee emphasizes the importance of having a clear vision, maintaining ambition, and understanding the strategic use of digital tools to succeed in business.

What is the interviewee's main takeaway from the experience with '372 Kopi Indonesia'?

The interviewee reflects that the experience has provided valuable insights into the complexities of running a business, particularly the importance of completeness in business operations, including understanding customer needs and market demands.