How to start a successful YouTube Channel in 2020 and what you REALLY need to know.

Summary

In this video, Ty Smith shares his insights on navigating YouTube, offering advice on dealing with negativity, building relationships with subscribers, and staying true to oneself. He emphasizes the importance of mental resilience in the face of trolls and online criticism, and the need for self-awareness in content creation. Ty encourages creators to engage authentically with their audience, select moderators carefully, and stay grounded while managing the challenges of online success. He also provides a realistic view of the work required to succeed on YouTube, stressing the value of personality and consistency in attracting and retaining viewers.

Takeaways

• 😀 Develop a thick skin when dealing with trolls and negative comments online. Don't let strangers' opinions affect your emotional well-being.
• 😀 Understanding your own personality is crucial when creating content. Be authentic and ensure your behavior aligns with your audience’s expectations.
• 😀 Success on YouTube requires time and effort—1,000 subscribers and 4,000 watch hours are needed to monetize your channel.
• 😀 Personality and engagement are key to keeping viewers interested. If you're not engaging or relatable, people will click away from your videos.
• 😀 Monitor your audience's response to your content through analytics. Pay attention to metrics like audience retention to improve your videos.
• 😀 Take time to know your audience. Building a relationship with them can help you identify potential moderators for your channel.
• 😀 Don't rush into selecting moderators—ensure you understand their personalities and how they contribute to the community.
• 😀 YouTube content creation can be emotionally taxing, and some creators may face mental health challenges behind the scenes. It's important to be prepared for this reality.
• 😀 Write down your emotional triggers and place them in visible areas to remind yourself to work on managing your reactions when creating content.
• 😀 Remember, people on YouTube are watching you for entertainment or value. You need to provide something that keeps their interest, whether it's personality or quality content.

Q & A

What advice does the speaker give for handling negative comments and trolls on the internet?

The speaker advises detaching emotionally from negative comments and trolls. They recommend ignoring hurtful remarks and instead focusing on your own mindset, as trolls can only hurt you if you let them affect you emotionally.

How does the speaker describe the impact of the media on people's mindset?

The speaker explains that the media, by focusing on negative events and sensationalism, conditions people to expect and even look forward to bad news. This constant negativity can influence the way people think, often leading them to become more focused on negative aspects of life.

What is the speaker's perspective on the size of their YouTube channel?

The speaker clarifies that while their channel might seem large due to their personality, it is not as big as some might assume. They emphasize that having a big personality is more important than having a huge number of subscribers.

What does the speaker recommend when choosing moderators for a YouTube channel?

The speaker advises getting to know your audience well before appointing moderators. It's important to learn their personalities, especially through their interactions in comments and chats, to ensure they are trustworthy and capable of maintaining a positive environment.

Why does the speaker emphasize the importance of knowing yourself before starting a YouTube channel?

The speaker emphasizes self-awareness because your personality and how you handle people will directly affect how others perceive you on YouTube. If you're uncomfortable around people or don’t enjoy social interactions, this could be noticeable in your videos, which might affect your channel's success.

What does the speaker suggest about creating content if you're someone who struggles with social anxiety or phobias?

The speaker suggests that if you have a social phobia, you could still find an audience by being authentic. However, they warn that you must be ready to handle criticism and understand that your personal struggles may be exposed to the public.

How does the speaker describe the role of personality in gaining a YouTube following?

The speaker stresses that personality is key to attracting and retaining viewers. Without personality or engaging content, viewers will quickly lose interest. If you’re not bringing something interesting or relatable, people will click away.

What does the speaker say about the pressure of reaching YouTube's monetization requirements?

The speaker acknowledges the effort required to reach YouTube's monetization standards, which include 1,000 subscribers and 4,000 watch hours. However, they highlight that once you do reach these milestones, YouTube's analytics will provide useful insights into how well your content is engaging the audience.

What point does the speaker make about the mental health of YouTubers and celebrities?

The speaker points out that many YouTubers and celebrities, despite appearing successful or happy, may be struggling with mental health issues such as depression, addiction, or isolation. They stress that success on YouTube doesn’t always correlate with personal happiness.

How can YouTube content creators work on handling triggers and emotional reactions?

The speaker advises content creators to identify their emotional triggers and write them down. By constantly reminding themselves of these triggers (e.g., on sticky notes placed in various places), they can work on managing their reactions and ensure that their emotional state doesn't negatively impact their content.