I Tripled Traffic on Google. Here’s What I Did…

Summary

In this video, Matt Diggity, director of The Search Initiative, shares advanced SEO strategies to drive organic traffic and convert visitors into paying customers. He introduces two innovative link-building techniques, emphasizes the importance of monetizing informational content, and offers practical advice for optimizing e-commerce sites. Key tactics include leveraging stockist listings, unlinked brand mentions, product widgets, and utilizing AI tools like ChatGPT to scale unique product descriptions. The result? Doubling client revenue and significantly increasing website traffic and rankings. Diggity also promotes a limited-time discount for SEO audits at the agency.

Takeaways

• 😀 Traffic is a vanity metric unless it converts into revenue; SEO strategies should focus on both attracting traffic and driving sales.
• 😀 The first link-building strategy involves stockist listings (where to buy pages), which can lead to high conversion rates because they often rank well and get great responses.
• 😀 Use Ahrefs and other tools to find link opportunities from competitor backlinks, particularly those with keywords like 'where to buy' or 'stockist'.
• 😀 Unlinked brand/product mentions can still be a powerful link-building tactic if approached strategically, offering something valuable in return for the link.
• 😀 To boost conversion, optimize your website for profit by identifying your top-selling products and placing strategic links to them in content.
• 😀 Product widgets (e.g., best sellers, recently viewed, and special offers) can help increase sales by keeping products visible and engaging as users read content.
• 😀 Ensure your product widgets are interactive with options like 'add to cart' or 'quick view' to keep users engaged and increase conversion opportunities.
• 😀 Content optimization should focus not just on traffic but also on creating related post widgets to keep users exploring your site further, increasing time on site and SEO value.
• 😀 Writing unique product descriptions at scale can be done effectively using AI tools like ChatGPT, which can create personalized, engaging copy for multiple products.
• 😀 Despite all the efforts, not all informational content will lead directly to sales, but related post widgets and SEO strategies can still derive value by keeping users on-site longer.

Q & A

What is the main focus of the video?

The video focuses on using SEO tactics to not only increase website traffic but also turn that traffic into paying customers, ultimately driving revenue growth.

Why is traffic considered a vanity metric in SEO?

Traffic is considered a vanity metric because, without conversions (i.e., turning visitors into paying customers), it doesn’t directly contribute to a business's bottom line or revenue.

What is the 'stockist listing' link-building tactic?

The 'stockist listing' tactic involves reaching out to 'Where to Buy' or 'Stockist' pages that list retail locations or websites selling specific products. Securing a backlink from these pages can be highly effective due to their strong rankings and relevance.

How can you find stockist listings for your website?

You can find stockist listings by searching for the brand name along with 'where to buy' or 'stockist' in the title of the page. Tools like Ahrefs can also help by revealing backlinks for your competitors with similar keywords.

What is an unlinked brand mention, and how can it help with SEO?

An unlinked brand mention occurs when your brand is mentioned on a website without a hyperlink. This provides an opportunity to reach out and ask for a backlink, which can improve your site’s authority and search rankings.

How can you effectively reach out for unlinked mentions?

To increase your chances of success, you should offer something of value in exchange, such as a testimonial, content update, or exclusive content. Personalizing the outreach helps make it more appealing.

Why is conversion optimization crucial for SEO success?

Conversion optimization ensures that the traffic you drive to your website results in actual sales, thereby making the traffic more valuable. Without optimizing for conversions, even high traffic may not translate to increased revenue.

What are product widgets, and how do they boost conversions?

Product widgets are small interactive elements like 'popular products,' 'recently viewed,' or 'special offers' that can be embedded on a site. They encourage users to interact with and purchase products, helping boost conversion rates.

How can content placement and design impact conversion rates?

Strategically placing product links in your content, especially in high-conversion areas (like blog posts), can drive sales. Additionally, using clear images and interactive elements, such as 'Add to Cart' buttons, increases user engagement and likelihood of purchase.

How can AI tools like ChatGPT help e-commerce websites with product descriptions?

AI tools like ChatGPT can generate unique and compelling product descriptions at scale, saving time for e-commerce businesses with large inventories. These tools can customize descriptions based on platform requirements or brand tone, ensuring high-quality content.