Cara Menulis Press Release : Agar Anda Tampil di Media (Kompas, Tribun dll)

Summary

In this video, public relations and digital marketing expert Panggabean shares strategies for getting effective media coverage. He emphasizes the importance of crafting press releases that focus on solving real-world problems, rather than just promoting a product or event. Panggabean provides tips on writing clear, concise press releases that are easy to understand and engaging for the media. He also explains how to choose the right angle, structure press releases correctly, and distribute them effectively through the right channels, underscoring the importance of building relationships with media outlets for sustained visibility.

Takeaways

• 😀 Focus on solving real-world problems: Press releases should present your product or service as a solution to an existing issue, not just as a launch event.
• 😀 Keep the writing simple and clear: Use straightforward language that can be easily understood by a wide audience, from teenagers to professionals.
• 😀 Write concise press releases: Limit each sentence to 15-20 words and each paragraph to 10-15 words to maintain clarity and reader engagement.
• 😀 Tailor the angle to the media: The angle or theme of your press release should be aligned with the interests of the target media outlets and their audience.
• 😀 The story is more important than the product: Instead of focusing on the product launch, highlight how the product addresses a real societal issue.
• 😀 Distribution is key, but don’t rely on paid media: Focus on building strong relationships with media contacts and journalists rather than relying on advertisements.
• 😀 Optimize content for media: Ensure the press release is structured in a way that media outlets find valuable and easy to publish.
• 😀 Avoid complex jargon: Keep your press release free of technical language so it’s accessible to a broader audience.
• 😀 Use the S-P-O-K format (Subject, Predicate, Object, Complement): This simple structure ensures clarity and makes the content easy to follow.
• 😀 Focus on the community and society: Frame your press release in a way that shows your product or service helps solve a broader social issue, which is more appealing to the media.

Q & A

What is the first key step in getting media coverage for your product or personal brand?

The first key step is to identify a compelling angle or theme that resonates with the target audience and addresses a real-world problem. It's essential to focus on how your product or service provides a solution to societal needs.

Why is understanding the concept of 'angle' important for media coverage?

Understanding the 'angle' is crucial because it determines how your story will be perceived by the media and audience. If the angle connects to a real issue or provides a genuine solution, it increases the likelihood of media coverage.

What is the importance of writing a press release in simple language?

Writing a press release in simple, clear language ensures that it can be easily understood by a wide range of readers, from students to professionals. This simplicity helps in making the message more accessible and increases the chances of media outlets picking it up.

How should sentences and paragraphs be structured in a press release?

Sentences should be concise, with no more than 21 words. Paragraphs should contain no more than 20 words and ideally should not exceed 2-3 sentences. This ensures readability and helps media personnel quickly grasp the essential points.

What role does distribution play in getting media coverage?

Distribution is critical as it involves sending the press release to relevant media outlets. However, it's not just about paying for coverage; building relationships with journalists and media channels to foster organic visibility is the key to long-term success.

Why is it recommended to avoid paid promotions for media coverage?

Paid promotions can be effective for visibility, but relying on them solely can undermine the authenticity of the story. Media outlets tend to favor organic, newsworthy stories rather than paid advertisements, which may not engage their audience as effectively.

What is the benefit of working with PR agencies or coordinators?

PR agencies or coordinators can help manage media relations, streamline the distribution process, and ensure the press release reaches the right journalists and outlets. They can also assist in organizing interviews or providing additional resources to media professionals.

What is the key to writing a press release that stands out?

The key is to craft a message that is not only clear and simple but also relevant to the current societal context or a problem that needs solving. A unique angle with clear, direct messaging makes a press release more appealing to journalists and readers alike.

What mistakes should be avoided when writing a press release?

Common mistakes include using overly complex language, long sentences, and unclear structures. Press releases should be brief, with concise language and a clear message to ensure maximum impact and readability.

How can one optimize media outreach without spending large amounts of money?

Optimization involves ensuring that the press release is newsworthy, relevant, and addresses a pressing issue. Building genuine relationships with journalists, offering them valuable content or access to events, and focusing on organic media coverage is far more effective than paying for exposure.