Don't Sell Beats...How To Actually Make Money as a Producer
Summary
TLDRこのビデオでは、音楽プロデューサーとしてオンラインで音楽を販売し、実際にお金を稼ぐための最も効果的な方法について解説しています。まず、強い個人ブランドを築くことが重要であり、それが収益化の根幹となります。個人ブランドを構築するには、Instagramのリールや短いコンテンツ、YouTubeのチュートリアル動画、Vlog、または有料広告などを通じて行うことができます。また、リードマグネットとして無料の製品を提供し、メールアドレスを収集してマーケティングすることも有効です。個人ブランドを築いたら、サンプルパックの販売、コース、コンサルテーション通話、スポンサーシップ、グッズの販売など、さまざまな方法で収益化が可能です。さらに、個人ブランドを持つことで、楽曲への参加や有名プロデューサーとのコラボレーションの機会も増えます。
Takeaways
- 🎓 **個人ブランドの構築**: 音楽プロデューサーとして稼ぐための最も効果的な方法は、強い個人ブランドを持つことです。
- 🌱 **基礎となるブランド**: 個人ブランドは、様々な音楽作品を通じて収益を生むための土台となります。
- 📈 **有機的なコンテンツ**: Instagramのリールや短編コンテンツを通じてフォロワーを獲得し、個人ブランドを構築します。
- 🎥 **長編YouTubeチュートリアル**: 音楽プロデューサーとして、週に一度ビデオを投稿することで、強い個人ブランドと熱心な観客層を構築できます。
- 📹 **Vlogの活用**: 音楽プロデューサーの日常やスタジオでの様子を撮影することで、リアルな裏側を見せることでフォロワーを獲得できます。
- 💰 **有料広告とリードマグネット**: 予算がある場合、有料広告を活用してリードマグネット(無料の価値ある製品)を配布し、メールリストを構築します。
- 🎼 **サンプルパックの販売**: 個人ブランドを構築後、音楽プロデューサー向けのサンプルパックを販売することで収益を得ることができます。
- 📚 **コースの提供**: キーボードの演奏や音楽理論など、自分の専門分野に関する価値あるコースを提供して収益を上げます。
- 💬 **コンサルティングサービス**: 1対1のコンサルティングやグループコールを通じて、自分の専門知識を通じて人々に価値を提供し、収益を得ます。
- 📺 **スポンサーシップ**: YouTubeやSNSでの影響力を活用し、スポンサーシップを獲得して収益を上げることができます。
- 👕 **グッズの販売**: 個人ブランドが成長すれば、マーチャンダイズを通じてさらに収益を得ることができます。
- 🤝 **楽曲提供の獲得**: 個人ブランドを持つことで、より多くの楽曲提供の機会を獲得し、音楽業界で認められる可能性が高まります。
Q & A
オンラインでビートを販売しているミュージックプロデューサーが、なぜ販売がうまくいかない場合があるのですか?
-オンラインでビートを販売する際には、多くの競合他社と戦う必要があり、また、販売を促進するマーケティング戦略を立てることが求められます。また、販売がうまくいかないと感じる理由としては、プロモーション不足や、音楽作品の品質、価格設定、ターゲット顧客へのアプローチ方法などが考えられます。
個人ブランドとは何ですか?そして、なぜそれが音楽プロデューサーにとって重要なのですか?
-個人ブランドとは、自分自身や自分の音楽を市場に差別化するための、一連のイメージやメッセージです。音楽プロデューサーにとって重要なのは、個人ブランドを通じて、音楽作品を通じて自分たちのスタイルや価値観を伝え、ファンとのつながりを築くことができます。
InstagramのReelsや短編コンテンツを通じてどのように個人ブランドを構築できますか?
-InstagramのReelsや短編コンテンツを通じて、音楽プロデューサーは自分の音楽スタイルや制作スキルをショーケースすることができます。また、ショートコンテンツは、観客を引きつけるために創造的なアイデアを必要とします。
YouTubeのチュートリアル動画を通じてどのように個人ブランドを構築できますか?
-YouTubeのチュートリアル動画は、音楽プロデューサーが自分の音楽制作スキルや知識を共有し、視聴者に学ばせることができるプラットフォームです。定期的に質の高いコンテンツを提供することで、信頼性と専門性を示し、ファンの忠誠度を高めることができます。
Vlogを通じて個人ブランドを構築することにはどのような利点がありますか?
-Vlogは、視聴者に音楽プロデューサーの日常や制作プロセスをリアルタイムで共有することができるため、ファンとのつながりを深めることができます。また、Vlogは制作が比較的簡単で、コストがかからないため、初心者の音楽プロデューサーにもおすすめです。
有料広告を使って個人ブランドを構築することにはどのような利点と注意点がありますか?
-有料広告は、効果的にターゲットされた観客に情報を届けることができるため、個人ブランドを素早く広げることができます。ただし、広告費用がかかるため、予算の計画と広告の効果を測定する必要があります。また、広告内容が真剣に受け止められるような価値ある情報を提供することが重要です。
リードマグネットとは何ですか?なぜそれが個人ブランド構築に役立つのですか?
-リードマグネットとは、無料で提供する価値のあるコンテンツや製品で、顧客の連絡先を収集するための手段です。リードマグネットは、顧客の興味を引くだけでなく、メールマーケティングのリストに参加してもらうためのインセンティブを提供します。これにより、今後のプロモーションやセールスに利用できる顧客データベースを構築することができます。
音楽プロデューサーが持っている個人ブランドを通じてどのように収益を上げることができますか?
-個人ブランドを通じて、音楽プロデューサーはサンプルパックの販売、コースの提供、コンサルティングサービス、スポンサーシップ、グッズの販売など、様々な方法で収益を上げることができます。また、個人ブランドを持つことで、より多くのプロダクションやプロジェクトへの参加機会が増えることも期待できます。
サンプルパックの販売で成功するためには、どのようなアプローチが必要ですか?
-サンプルパックの販売で成功するためには、他のプロデューサーが提供していないようなユニークで価値のあるコンテンツを提供することが重要です。また、サンプルパックは単純なループのコレクションではなく、幅広いサウンドや機能性を提供する必要があります。
コース販売で成功するためには、どのような要素が必要ですか?
-コース販売で成功するためには、音楽プロデューサーは自分の専門分野に関する深い知識と経験を持ち、それを効果的に伝えるスキルが必要です。また、コースは信頼性があり、顧客が期待以上の価値を感じられるような質の高い内容でなければなりません。
スポンサーシップで収益を上げるためには、どのようなアプローチが必要ですか?
-スポンサーシップで収益を上げるためには、音楽プロデューサーは自分のブランドとオーディエンスの信頼性と専門性を確立する必要があります。また、スポンサー企業との提携は、双方にとって価値のあるものでなければなりません。
マーチャンダイズの販売で成功するためには、どのようなアプローチが必要ですか?
-マーチャンダイズの販売で成功するためには、音楽プロデューサーは自分のファンベースやオーディエンスに関連性のある商品を選ぶ必要があります。また、商品は独自で創造的で、ファンが所有したいと思うようなものでなければなりません。
個人ブランドを構築することで、音楽プロデューサーにはどのような追加の利点がありますか?
-個人ブランドを構築することで、音楽プロデューサーは、より多くのプロジェクトへの参加機会を得ることができます。また、既存のファンやオーディエンスとの関係を強化し、新しいファンを獲得するのにも役立ちます。さらに、個人的なネットワークを広げることもできます。
Outlines
🎵 音楽プロデューサーとしての個人ブランド構築と収益化
この段落では、オンラインミュージック販売で100万ドル以上を獲得した経験から、音楽プロデューサーが音楽を通じて収益化する方法について解説しています。個人ブランドを強固な基礎として築くことが、音楽を通じて収益を得る上で不可欠であるとされています。また、InstagramのReelsや短編コンテンツ、YouTubeのチュートリアル動画、Vlog、または有料広告を通じて個人ブランドを構築する具体的な方法が紹介されています。
💰 個人ブランドを通じた多様な収益化方法
個人ブランドを築いた後、それを活かし音楽プロデューサーは様々な方法で収益化することができると説明されています。サンプルパックの販売、コースの提供、コンサルティング通話、スポンサーシップ、グッズの販売などが挙げられます。また、個人ブランドを持つことで、より多くのプロデューサーとのコラボレーションの機会が増えることも触れられています。
📈 個人ブランドの成長と将来の自信
最後の段落では、個人ブランドを成長させたことで、音楽プロデューサーとしての収入と将来の保障が向上したと語られています。また、視聴者がこのビデオを楽しんでいただければ、購読ボタンを押して今後も同様のビデオを制作できるようにと要請しています。
Mindmap
Keywords
💡パーソナルブランド
💡インスタグラム・リール
💡YouTubeチュートリアルビデオ
💡Vlog
💡リードマグネット
💡有料広告
💡サンプルパック
💡コース
💡コンサルテーションコール
💡スポンサーシップ
💡マーチャンダイズ
💡プロデューサープレイブック
Highlights
The most effective way to make money as a music producer is to have a strong personal brand.
A strong personal brand serves as the foundation for various money-making strategies.
Instagram reels and short-form content are effective ways to start building a personal brand.
Long-form YouTube tutorial videos can help build a strong personal brand and loyal audience.
High-quality content creation requires significant effort and time investment for better results.
Vlogs can be a powerful tool for showcasing the behind-the-scenes life of a music producer.
Creating content for larger companies in the music production space can help grow your audience.
Paid advertising and offering a valuable free product, or lead magnet, can attract a new audience.
Building an email list through lead magnets allows for continuous marketing to potential customers.
Consistency in content creation is key, and organization can help maintain this consistency.
Once a personal brand is established, there are multiple ways to monetize, including selling sample packs.
Creating unique and valuable products leads to higher sales and better revenue.
Selling courses on topics you are skilled in can be a lucrative way to monetize your audience.
Offering consultation calls allows you to provide personalized value to your audience.
Influencers in the music production space can earn significant income through sponsorships.
Selling merchandise with creative designs can appeal to a broader audience beyond just fans.
Having a strong personal brand can lead to more recognition and potentially better opportunities for placements.
Building a personal brand provides more security and confidence in the income generated from music production.
Transcripts
if you're tired of endlessly posting
your Beats online just to see a big fat
zero dollars in sales and you want to
know the most effective way to actually
make money as a music producer you're in
the right place in this video we're
going to go over how you can bring
traffic to your music and how you can
actually get those people to buy your
stuff and if you're wondering why you
should listen to me I've made over a
million dollars selling my music online
and I want to help as many of you make a
living off of this as I can now by far
the most effective way that I know of to
make money as a producer in today's
world is to have a strong personal brand
think of having a personal brand as the
foundation to a money making tree
without that strong Foundation it's
insanely hard if not impossible to grow
on top of that and eventually Branch out
into making money different ways off
your music but if you do have that
strong Foundation that strong personal
brand you can grow on top of that and
eventually Branch out in a ton of
different ways to start monetizing your
craft and we're gonna get into all the
specific things that you can do to make
money later but first we need to go over
how you can actually build that personal
brand that that's the foundation for
everything else the best way to build a
personal brand nowadays is through
organic content and the good news is
there's a ton of ways to effectively do
this inside of the music producer space
so to start off with kind of the low
hanging fruit the easiest thing that
really anyone with a phone or a camera
could do is Instagram reels and short
form content and there's a ton of
examples of people who are doing this
super well and gaining huge followings
like my boy Nico Baron who actually got
followed by Drake after posting a video
of him making a Drake Type Loop there's
also this guy named RJ who's got over
500 000 followers on Instagram just
after posting reels of himself playing
his guitar and some of his biggest reels
have over 9 million views but you don't
just have to do these live Loop cook up
kind of things you could do tips on how
to use a Daw better tutorials on music
theory the only limit is your creativity
there's a ton of different lanes that
you can attack with that but Instagram
rails tick tocks and short form videos
are a great way to get started building
content now for the second way that you
can build a following it's a little bit
harder and it takes a little bit longer
but if you can do long-form YouTube
tutorial videos from you music producers
you can definitely build a super strong
personal brand and a die-hard audience
this is personally what I've been
focusing on for the past year and I've
seen amazing results just putting out a
video every single week that being said
I used to put very little effort into
the videos that I was creating I would
just turn on my camera for 15-20 minutes
break down a loop that I had made and
then send that to my editor and upload
that and don't get me wrong that was
good to get me started in just getting
consistent posting videos but I really
didn't see any crazy results until I
started putting a ton of effort into
these videos a lot of these videos that
you see from me now require one whole
day of just scripting and then another
whole day of just filming and making
notes for my editor and ever since I
kind of made that switch those videos
have been doing way better than my older
videos so moral of the story there is if
you put in the minimum effort and do
what everyone else is doing then you
can't expect to get better results than
everyone else is getting another great
way that you could build a personal
brand on YouTube is by doing Vlogs and a
great example of this is my boy TV
digital and Mac shooter they're just
going around in the studios and even
just at home and just filming themselves
cook up going about their normal days
because people like to see the actual
raw behind the scenes footage of what
it's like to be a music producer and
before you think that you need to be
super successful and be in these crazy
cities and all these big studios there
are examples of people who are doing
this who don't have big placements who
don't have big connections or anything
and they're still getting decent views
and other than the video editing it's a
pretty low effort kind of video to make
you just put the camera on and do what
you were normally gonna do another
sneaky little thing you could do to kind
of hack your way to building a bigger
audience is to try to make content for
these bigger companies inside of the
music production kind of space my
favorite example of this is my boy TB
digital a while back he hit up Dylan
from producer grind to do content for
their Channel and create their second
Channel team producer grind and over the
years tb's been uploading videos
consistently on the team producer grind
Channel and he kind of became the face
for producer grow and since then he's
been able to get almost 25 000 followers
on his Instagram and throw his personal
brand to where now he can Branch out and
do his own Vlogs and still get good
views on that and then for the last way
to that you can build your personal
brand this one will turn a good amount
of people off but you can do paid
advertising and obviously you need a
budget to do this effectively but if
you've got money to invest I highly
recommend putting out a free product
that's called a lead magnet that has a
ton of value so this could be a crazy
free sound kit crazy course on how to
play piano if you're really good at
playing the keys a free course on mixing
whatever it is that you do super well
make a super valuable product and give
it away for free run ads on it and then
you'll get a bunch of new people to take
you up on that free offer and in
exchange for that you want to collect
their email once they're on your email
list you own their contact so you can
Market to them forever so if you put out
a free product now and you get a
thousand people to download that product
and give you their email now the next
time that you drop a paid kit or a paid
course or whatever it is you have a
thousand people who've already used your
stuff to Market that too and not only
building your email list if you're
running paid ads on Instagram you're
gonna get a boost in followers those
could turn into fans later that are
actually gonna buy your stuff when I was
running ads on my Instagram account my
following definitely skyrocketed and I
also got a ton of big producers to
notice me from Those ads and that's
actually how I got my placement with
future and sizza through tm88 that being
said all of those different ways can be
kind of hard to keep up with so if
you're starting right now from zero I
would choose one kind of content that
you want to do in master but sometimes
it could be hard to stay consistent when
you're building a new habit and it
really helps to stay organized so if you
want some help with that me and my team
made the producer Playbook which is a
crazy productivity template which was
made specifically to help music
producers be more productive and Crush
their goals it's exactly what I use to
plan my day and all of the different
things that I've got going on in my life
and it even comes with a course where I
go in depth on how you should plan your
days depending on how much time you have
available so if you're interested in
that click the first link in the
description down below to check out the
producer Playbook now you might be
thinking what is the point of putting
out all of this content how am I
actually gonna make money off of this
and the answer is you can make money a
[ __ ] ton of ways once you actually have
a brand and an audience to sell to if
you've built up your personal brand
you've already done the hardest part in
my opinion and if we go back to that
money making tree diagram you can see
that the personal brand is the
foundation for everything once you have
that you can go out and make money a ton
of different ways so let's go through
those the first way is pretty obvious
but if you have a big audience of music
producers you can definitely sell them
sample packs but to get the most out of
this you want to make sure that you're
not just putting in the minimum amount
of effort when you're making your
products you don't want to just put out
a loop kit with 10 Loops for thirty
dollars and think that that's going to
go crazy and make you a ton of money if
you really want to kill it you got to
put more thought into it than that and
recently the best kit that I've had is
elements of soul and the reason that
this worked so well is because I don't
think there's anything like it it's
pretty much this huge kit that has live
instrument phrases real Gospel Choir
vocals presets midi you could pretty
much think of it as a One-Stop shop for
making crazy Soulful and gospel Melodies
this kit just took it to a whole new
level I wasn't just dropping 10 of those
Soul Loops for thirty dollars I had over
1500 sounds which is the biggest Soulful
kit that I've ever seen out there before
that my best-selling kits were doing
around two to three thousand dollars the
first month that they launched and I
don't remember the exact numbers but
that kit did nearly twenty five thousand
dollars in its first 30 days so you can
see a huge difference when you make a
unique product that nobody's offering
and you put a [ __ ] ton of value inside
of it another way that you can make
money off of an audience that you've
built is to sell courses and I know that
this kind of gets scammy and people feel
weird about it but I really don't see
what's wrong about buying education from
someone who's done something that you
want to do so let's say that you build
an audience and you're known for just
having the craziest keys out there you
could definitely make a super valuable
course on how to play Keys how to learn
music theory all that kind of stuff and
it would do well if it aligns with your
brand and people trust you with that
another thing that you can do is sell
consultation calls and you could go over
anything that you want to in these
consultation calls whatever people have
questions about I've seen a ton of
people killing it doing these sample
classes one-on-one where they're just
teaching people how to make better
Melodies whatever it is that you have
expertise in and that you could offer
these people value and as your audience
grows you could stop doing one-on-one
consultations and you could do group
calls to get multiple people at once and
this makes it more affordable for
everyone but the actual amount that you
get is a lot bigger another way that you
can make money once you've built a big
brand is through sponsorships so if you
were a YouTube influencer or an
Instagram or Tick Tock influencer in the
producer space you could definitely get
sponsored by sites like tracklib splice
output me and Sonics are anyone who's
just trying to promote a product to
music producers and I can tell you from
the people that I know who are killing
it in the YouTube space some of these
people are making like two thousand
dollars per video for a sponsorship so
if you do the math on that that's like
eight grand a month which is nearly six
figures a year just off of sponsorships
another thing that you could do and kill
it with is selling merch and obviously
if you've got a super super small
personal brand this is not going to work
as effectively but if you look at a
company like producer grind they're
killing it with the merch and the best
way that I could see merch working is if
you do something that's not so specific
to your brand so if I was to drop my I
wouldn't just drop a shirt that says
Coffee on it think of something a little
bit more creative that could apply to
people that aren't even your Die Hard
fans like I've seen a phone case that's
a spins 808 I've seen this one t-shirt
that's a PayPal logo and it says pay
your producers something like that would
do a lot better than just your name on a
t-shirt one added bonus to building a
strong personal brand is actually
getting placements and I consider myself
super lucky that I've been able to get
all these major songs but the ones that
I've got out I was not actively chasing
people came and found me whether it was
buying my Loop kits because they found
me through Instagram ads or YouTube Some
people have seen my YouTube videos and
then hit me up because of that now that
I have a personal brand whenever I hit
someone up who's a little bit bigger
than me it's easier for me to get
respect and seem like I'm not coming off
like a leech and I can make those
connections easier and also I really
want to stress it is super valuable
having people recognize your face about
a month ago I went out to Atlanta for a
Sony Music Conference and I was super
surprised by the amount of people that
actually recognized me before I even
went up to shake their hand a ton of
them have already been watching my
videos so making that connection was
just 10 times easier because they
already knew who I was and what I was
about so to sum it all up I believe that
the best way that you can make money as
a music producer today is to grow your
personal brand and then once you've
built your personal brand you can
leverage that to make money in any way
that you see fit speaking from
experience I'm making way more now and
I'm way more confident in the security
of what I'm making now because I have a
personal brand if you enjoyed this video
hit that subscribe button so I can keep
making more videos like this and I'll
see you all in the next one peace
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