Insta360 Asks People To Hide Sponsorships, So I Dropped Them.
Summary
TLDR内容创作者对Insta 360的赞助政策表示了强烈的不满。Insta 360被指控要求创作者在推广产品时隐藏赞助信息,以增加内容的可信度和自然性,但这种做法实际上是违法的,尤其是在美国。视频作者提到,Insta 360在产品推广上的做法与其他品牌相比显得尤为激进,这可能源于公司产品性能的平庸和不安全感。作者强调,内容创作者与品牌合作时应保持诚实和透明,不应该隐瞒赞助信息。他呼吁其他创作者在遇到类似问题时勇于发声,同时提醒消费者,如果品牌要求隐藏赞助信息,那么其内容的可信度就值得怀疑。最后,作者向Insta 360的CEO传达了一个信息,即需要改进公司的这种做法。
Takeaways
- 🚫 Insta 360 被指控要求内容创作者隐藏赞助信息,这在美国是非法的。
- 📸 内容创作者认为隐藏赞助信息会损害观众的信任,因为观众不想看广告。
- 📈 Insta 360 起初以创新和友好的态度获得创作者的信任,但随着产品线的扩张,产品质量变得平庸。
- 🤔 创作者推测 Insta 360 的不安全感导致了他们对内容创作者的要求变得更加苛刻。
- 🤝 与其他品牌合作时,没有任何品牌会指示创作者在视频中可以或不能说什么。
- 📉 Insta 360 的行为导致创作者感到不满,并在公开场合表达了他们的担忧。
- 🔥 创作者在 NAB 展会上发现许多其他创作者也在抱怨 Insta 360 的行为。
- 💔 创作者感到沮丧,并决定与 Insta 360 断绝关系,但没有立即公开。
- 📢 创作者公开宣布放弃与 Insta 360 的合作,并鼓励其他有相同问题的创作者发声。
- 💭 创作者强调,内容创作者和消费者之间的桥梁不能被品牌控制,他们需要保持独立性。
- 💡 创作者建议,如果一个品牌不能带来声望、吸引其他公司或支付良好的报酬,那么就应该重新考虑与该品牌的合作。
- 👑 创作者对 Insta 360 的 CEO 发出呼吁,要求其改进公司的做法,因为目前只有 CEO 没有履行职责。
Q & A
Insta 360 被指控要求内容创作者隐藏赞助信息,这在法律上有何后果?
-在法律上,不公开赞助信息是非法的。在美国,这是违法的行为,因为透明度和诚信是内容创作者与观众之间信任的基础。
为什么Insta 360 希望内容创作者不提及赞助信息?
-Insta 360认为不提及赞助信息可以使内容看起来更自然、更可信。他们可能认为这样可以避免观众因为看到赞助标签而忽略内容。
内容创作者Ain在纽约市,她面临的法律风险是什么?
-由于在美国隐藏赞助信息是违法的,Ain作为纽约市的摄影师,如果她不公开赞助信息,可能会面临法律上的风险。
Insta 360 在产品推广上有哪些变化?
-Insta 360 起初是一家小公司,以创新和友好的态度著称。但随着公司发展,他们开始生产更多平庸的产品,并逐渐变得更加激进,这导致了他们与内容创作者的合作方式发生了变化。
为什么内容创作者感到对Insta 360的不满?
-Insta 360要求内容创作者尽量少提及赞助信息,这违反了透明度的原则,并且是非法的。此外,Insta 360的一些产品性能并不如宣传的那样,这也引起了创作者的不满。
内容创作者在与品牌合作时应保持哪些原则?
-内容创作者应保持诚信和透明度,对产品进行真实的评价。如果产品有问题,应该指出来,这样不仅能赢得观众的信任,也能为品牌提供宝贵的反馈。
Insta 360 的哪些行为被认为是不诚信的?
-Insta 360 被指控要求内容创作者隐藏赞助信息,以及在产品规格上对创作者撒谎,比如Ace Pro的最小对焦距离问题。
内容创作者在决定是否与某个品牌合作时,应该考虑哪些因素?
-内容创作者应该考虑品牌是否能带来声望、是否能吸引其他公司合作,以及是否能提供良好的报酬。如果品牌不能满足这些条件,那么合作可能不值得。
为什么内容创作者决定停止与Insta 360合作?
-由于Insta 360要求隐藏赞助信息,违反了诚信原则和法律规定,加上产品质量问题,内容创作者决定停止与他们的合作。
内容创作者如何与观众建立信任?
-通过提供真实、透明的内容,公正地评价产品的优点和缺点,内容创作者可以与观众建立信任。
Insta 360 对内容创作者的要求如何影响了他们之间的合作关系?
-Insta 360 的要求破坏了与内容创作者之间的信任基础,导致一些创作者决定停止与他们的合作,并公开讨论这些问题。
内容创作者对Insta 360的CEO有什么建议?
-内容创作者建议Insta 360的CEO需要做得更好,应该遵守法律和诚信原则,不要要求内容创作者隐藏赞助信息。
Outlines
🚫Insta 360 赞助商披露争议
Insta 360 被指控要求内容创作者隐藏其赞助商身份,以增加内容的可信度和自然性。然而,不披露赞助商是违法的,尤其是在美国。视频创作者提到,Insta 360 以前尊重其诚实性,但随着公司产品线的扩张和质量的平庸,他们开始变得不自信,进而要求创作者尽量少提及赞助信息。创作者因不满这种做法而决定与 Insta 360 断绝关系,并鼓励其他有相同经历的创作者发声。
📢对 Insta 360 的公开批评
创作者在 NAB 展会上发现许多其他创作者也在抱怨 Insta 360 的行为,这促使他公开表态放弃与 Insta 360 的合作。他强调内容创作者不应隐藏赞助信息,因为这会损害与观众和公司的信任关系。他建议其他创作者在评估与公司合作时考虑该公司是否能带来声望、吸引其他公司或支付良好的报酬。Insta 360 在这些方面都未能满足,因此他选择停止合作,并呼吁观众支持独立内容创作者,并与他们互动。最后,他对 Insta 360 的 CEO JK 发出呼吁,要求其改善公司的不当行为。
Mindmap
Keywords
💡赞助内容
💡有机性
💡信任
💡法律遵守
💡产品评测
💡内容创作者
💡品牌信任
💡产品特性
💡消费者反馈
💡独立性
💡社交媒体
Highlights
Insta 360 被指控要求内容创作者隐藏赞助商信息,以提高内容的可信度和自然性。
不披露赞助商在美国是非法的,这可能对内容创作者构成法律风险。
Insta 360 曾因其产品的创新性和友好态度受到创作者的尊重。
Insta 360 产品的质量下降可能导致了公司策略的转变,开始要求创作者减少赞助商信息的提及。
Insta 360 的行为与其他品牌形成对比,其他品牌不干预创作者的内容创作自由。
内容创作者在 NAB 展会上普遍对 Insta 360 表达了不满。
Insta 360 的行为被视为不信任内容创作者的表现,这与健康的品牌-创作者关系背道而驰。
内容创作者应拒绝隐藏赞助商信息的要求,以维护其独立性和诚信。
Insta 360 的 X4 产品可能是导致创作者不满的转折点。
内容创作者应成为产品和消费者之间的桥梁,而不是被品牌操控。
如果品牌不能为创作者带来声望、吸引其他公司或支付良好的报酬,创作者应考虑终止合作。
Insta 360 未能满足上述三个条件,因此创作者选择与其断绝关系。
Insta 360 的 CEO 被呼吁改善公司的行为和政策。
内容创作者和消费者应共同发声,反对品牌的不当要求,维护内容的独立性和真实性。
创作者在与 Insta 360 合作时感到压力和不满,这影响了他们的工作和心理健康。
Insta 360 曾对创作者的诚实和批评持开放态度,但后来的态度转变令人失望。
创作者呼吁其他有相同经历的内容创作者勇敢站出来,共同抵制不合理的要求。
消费者应通过互动和分享来支持独立内容创作者,帮助他们的声音被更多人听到。
Transcripts
insta 360 shamelessly have been asking
requesting suggesting content creators
to hide that they are sponsored by insta
360 according to eron insta 360 said
would you be comfortable in featuring
the product without mentioning we are
the sponsor since it would be more
trustworthy and
organic
trustworthy and organic I understand the
organic part because people of course
don't want to watch ads so if when they
see hashtag ad they will pass it that's
the that's the thing with the sponsored
videos but making it trust trustworthy
and calling calling it calling it
trustworthy and organic is on another
level because fun fact non-disclosing
your sponsor is
illegal I think this is the first time I
said on this channel and this
totally deserved it I don't know where
else it's illegal in it's illegal in us
and Ain is a New York City photographer
so she is in us why do I bring this up
because it's not just Aon Ina 360 has
lost their minds I was working on a
video for insta 360 X4 during that they
asked me
to mention that I'm sponsored as little
as possible and this was all done right
after I shot everything everything was
ready just to be edited and since
exactly the same thing happened with Ace
Pro I was already mad at them Ina 360
wasn't always like this actually when we
first started working together the first
email they sent to me says how much they
like because I am an honest Creator and
this happened during that time when
GoPro released the karma drone and I
think engag one of those
takech Outlets was absolutely lying
about how what a great drone GoPro karma
is now it sounds funny isn't it now it's
funny because you know back then it was
only me and I Justine who who was
telling the Drone was garbage I had a
video that was entirely dedicated to
what a terrible drone that is and that
got a lot of attention later on DJI
invited me as a speaker during CES and I
was there and Gadget saw that put a spin
on it uh and then they they put out an
article that says hey this guy actually
works at DJI that's why he says karma is
a bad drone karma is not a bad drone at
all insta 360 in that email is referring
to that they're talking about how much
they liked um my honesty and how much
they respected that so
our understanding where we connected
each other it started on on those basis
but I have have a theory about why insta
360 ended up being this way because in
the beginning Ina 360 was this little
company with these little really
creative insta uh 360 cameras that just
did wonderful things that it showed us
angles that we never achieved this
easily and that their yellow logo their
friendly attitude everything was so
approachable and nice but then they
started making different products and
all those products are really mediocre
on the on their best day so I think that
kind of introduced their insecurity and
then they start becoming more aggressive
and I think that's when they started
approaching us slowly but surely in a
different way I think that was the
perfect boiling
frog situation and by the way of all the
brands I work with there's nothing that
even comes close to this there's no one
no brand I work with the biggest brands
in the world no one even tells me what I
can or cannot say do or do not in my
video
nothing sketchy nothing
ugly gets requested ever then no one
even implies it it is so good and I love
them so much I'm saying this because the
crazier insta 360 started getting I
found myself texting the other people
saying you know what I I love working
with you I love working with you thanks
so much for being great and I think with
Ace Pro they they lost their minds first
of all I got the Ace Pro for for the
review they lied to me about the minimum
Fus distance they said it is 14 in which
is
35.56 CM it is not it is not at all but
if you're a person who just reads specs
on the camera and does showcase and
moves along you're going to get into
trouble as I was working on the X4 video
I got a message that says can we only
subtly mention the sponsored by portion
I
replied as legally as possible that was
it for me I cut my ties with insta 360
but I didn't go public I didn't have the
I didn't know what to do it was really
depressing the next thing was um NAB and
at NAB every Creator I saw was
complaining about them like every
creator that we ched about was
complaining about so as I mentioned
before when I saw Erin's post um I
realized this is getting out of hand I
posted online saying I'm dropping insta
360 and it's a scary thing when you say
you're dropping a brand you got to go
and check out the post on my insta and
read the comments underneath because
some of the content creators chimed in
and then they talked about their
experience with insta I also got some
DMS which I'm not going to share which
shows that they demanded the same thing
thing some of the content creators
dropped Ina 360 some of them dropped
after my post some of them already
dropped just like I did I think X4 did
was a Tipping Point if you are a content
creator
never never ever agree to do such thing
you don't work for the company you know
how we get comments sometimes oh yeah he
doesn't criticize she doesn't criticize
the product because then the company
will that's not how it works
if you criticize the things that are
actually wrong with the product the
company actually takes that as a
feedback and the the audience trusts you
more the company knows that you know
what you're saying so they trust you
more too there's
no world where a company wants to wants
you to shield on a product except for
the insecure
ones let me put let me put it that way
you have to draw the line you have to
stand up for herself while I was really
suffering with insta 360 I asked my
sister who works as a digital
marketer what I should do in this
situation and she said something that I
probably will not ever forget and you
should totally put this uh in your hard
drive she said you have to ask yourself
if a company brings at least one of
these three things one does it bring
Prestige two does it bring other
companies and three does it pay well
when we're talking about instead 360 it
doesn't check any of these boxes so also
now that we know they have been going
around asking people not to
reveal the the sponsorship how can you
trust anything from insta
360 how can you trust anything how do
you know what what is what I have to
drop them I have to get rid of them
because I can't if this happens I will
not be able to sleep if you're a contact
creator that shares same issues speak up
this is no time to be shy we got to talk
about this it's time th this thing stops
we are the bridge between the product
and the consumer we have to do our part
and it shouldn't
be controlled at all that's not how my
job works if you're a consumer that
likes independent
content drop a comment hit the like
button I don't like begging for this
stuff but show some interaction on this
video so it it goes places you can share
it you know do your thing internet and
before I leave this is my message to Ina
360s CEO
JK you need to do
better the only person not doing their
job is you
you I'm out
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