Why You're Not Getting Views To Your Etsy Shop

Summary

The video script addresses the common issue of low views on Etsy and provides a comprehensive guide for sellers to understand and improve their shop's traffic. It clarifies the difference between 'views' and 'visits,' emphasizing the importance of focusing on increasing visits for better sales conversion. The host outlines the average conversion rate for Etsy shops and offers strategies to diagnose and enhance individual listing performance. Key factors discussed include allowing sufficient time for new listings to gain traction, optimizing listing images for better click-through rates, targeting the right audience with specific keywords, and ensuring listings are discoverable in search results. The script also highlights the significance of analyzing listing stats to identify traffic problems and make informed adjustments. Finally, the host encourages viewers to take action on the insights provided and promotes a workshop for further learning on growing Etsy sales without relying on social media.

Takeaways

• 🔍 Understand the Difference: Views are the number of times items are looked at, while visits are unique people coming to your shop. Focus more on increasing visits for better sales potential.
• 📈 Average Conversion Rate: The average conversion rate for an Etsy shop is 2-3%, meaning for every 100 visits, you should aim for 2-3 sales.
• 📊 Analyze Individual Listing Stats: Dig into the stats of each listing to identify traffic and conversion issues rather than just looking at overall shop stats.
• 🕒 Give It Time: Allow 1-2 renewal cycles (4-8 months) before making adjustments to a new listing to see how it performs.
• 🖼️ Improve Your Listing Photos: Ensure your photos are clear, appealing, and stand out in search results to attract more clicks.
• 🎯 Target the Right Audience: Use specific keywords to attract the right demographic to your listings, avoiding overly broad terms that may lead to irrelevant traffic.
• 🔑 Keyword Importance: The success of your listing's visibility in search results largely depends on using the right, specific, and relevant keywords.
• 📉 Low Visits Issue: If your listing has low visits, it could be due to newness, poor imagery, wrong audience targeting, or poor search ranking.
• 📝 Descriptions and Tags: Utilize keywords in your product descriptions and tags to improve searchability and visibility.
• 📈 Increase Traffic Organically: Focus on growing your shop through strategies that don't rely on social media, which can sometimes skew your conversion numbers.
• 🚫 Avoid Skimping on Photos: Investing time and effort into high-quality photos is crucial as they are the first point of contact between potential customers and your products.
• 👀 Monitor Traffic Sources: Keep an eye on where your traffic is coming from to understand which channels are effective and which may need adjustment.

Q & A

What is the main issue discussed in the podcast?

The main issue discussed in the podcast is the low number of views on Etsy listings and strategies to address this traffic problem.

What is the difference between 'views' and 'visits' on Etsy?

Views refer to the number of times an item in a shop is looked at, while visits are the number of unique people coming to the shop. One person can generate multiple views but counts as only one visit.

Why is focusing on visits more important than views for an Etsy seller?

Focusing on visits is more important because having more unique people coming to the shop increases the chances of making a sale, as opposed to having one person view multiple items.

What is the average conversion rate for an Etsy shop?

The average conversion rate for an Etsy shop is two to three percent, meaning that for every 100 visits, two to three sales should occur.

How can an Etsy seller determine their conversion rate?

An Etsy seller can determine their conversion rate by dividing the number of sales by the number of visits, as shown in the Etsy Shop dashboard.

What are the four main reasons for low visits to an Etsy listing?

The four main reasons for low visits are: 1) Not enough time has passed since the listing was created, 2) Issues with the listing's picture, 3) Targeting the wrong audience with keywords, and 4) The listing not being found in search results.

How long should an Etsy seller wait before making adjustments to a new listing?

An Etsy seller should wait one to two renewal cycles, which is approximately four to eight months, before making any adjustments to a new listing.

Why is the quality of the picture in an Etsy listing so important?

The quality of the picture is important because it needs to stand out among other listings in search results, clearly show the product, and entice potential buyers to click on the listing.

What is the potential issue with using general keywords in an Etsy listing?

Using general keywords can result in the listing being shown to a broad audience that may not be interested in the specific product, leading to high views but low conversion rates.

How can an Etsy seller improve their listing's visibility in search results?

An Etsy seller can improve their listing's visibility by using specific, relevant keywords in the listing title, tags, and description to help the listing rank higher in search results.

What is the recommended action for an Etsy seller after identifying potential issues with their listings?

The recommended action is to make adjustments or tweaks to the listings, such as improving the picture quality or refining keywords, and then re-evaluate the listing's performance after one to two renewal cycles.

What is the purpose of the 'Etsy Sales Workshop' mentioned in the podcast?

The 'Etsy Sales Workshop' is an exclusive workshop designed to show sellers how to generate their first thousand dollars a month in their Etsy shop with just 30 minutes of work per day without relying on social media.