HOW TO PROMOTE *YOUR* UNDERGROUND MUSIC

Summary

In this video, the host shares the best and worst ways to promote music, emphasizing TikTok as the top platform for gaining traction. He advises artists to collaborate with others to expand their reach and suggests leveraging YouTube Shorts for higher visibility. The host warns against self-promotion through direct messages and emphasizes the ineffectiveness of tactics like follow-for-follow on platforms like Instagram. He humorously notes that while dissing other artists could lead to temporary fame, it’s not a recommended strategy. The video wraps up with a shoutout to the audience and encouragement to subscribe for more content.

Takeaways

• 🎵 TikTok is the most effective platform for promoting music, allowing for easy viral potential.
• 🤝 Collaborating with other artists can significantly boost your visibility and fan base.
• 🚫 Avoid charging for beats or features if you are an underground artist without a substantial following.
• 📹 YouTube Shorts can be a useful tool for music promotion due to their higher engagement potential.
• 💪 Consistent effort is essential in a saturated music industry; dedication can lead to success.
• 🚫 Direct messaging for self-promotion is generally ineffective and often annoying to potential listeners.
• 📉 Instagram's algorithm may limit the reach of promotional content that links to external sites.
• 📱 Using messenger apps like Snapchat for music promotion may not be effective and could annoy users.
• 💔 Disrespecting other artists or dissing them for clout is discouraged; it can damage your reputation.
• 🙏 Building a community and connecting with fans is more beneficial than relying solely on social media algorithms.

Q & A

What is the best way to promote music according to the speaker?

The best way to promote music is through TikTok, as it offers a high chance of going viral and reaching a larger audience.

How can collaborations help in promoting music?

Collaborations allow artists to tap into each other's audiences. If a collaborator's song blows up, listeners are likely to check out the other artist's profile, increasing exposure.

Why should underground rappers avoid charging for features?

Charging for features can deter potential collaborators and limit opportunities for exposure, especially if the artist doesn't have significant traction yet.

What advantages do YouTube Shorts provide for music promotion?

YouTube Shorts are easier to gain views on compared to regular videos due to their short format, which caters to shorter attention spans.

What does the speaker say about self-promotion in direct messages?

The speaker discourages self-promotion through direct messages, stating that it is often annoying and unlikely to build a genuine fanbase.

How does Instagram's algorithm affect music promotion?

Instagram's algorithm tends to limit the visibility of posts that include external links, making it less effective for promoting music compared to other platforms.

What are some ineffective methods for promoting music mentioned in the video?

Ineffective methods include follow-for-follow strategies, sending unsolicited DMs, and using messenger apps like Snapchat without a solid plan.

What potential risks are associated with dissing other artists for clout?

While dissing other artists may generate attention and engagement, it can lead to negative backlash and create a bad reputation for the artist.

What should an artist do to effectively promote their music?

An artist should consistently engage with their audience on platforms like TikTok, collaborate with others, and utilize YouTube Shorts, while avoiding ineffective self-promotion tactics.

What is the speaker's attitude toward the number of subscribers on their channel?

The speaker expresses gratitude for their subscribers, acknowledging their support and commitment to creating content.