My NEW Scaling Strategy For TikTok Ads ($1,000/day)

Summary

This video offers a comprehensive guide to scaling a dropshipping store to $1K/day using TikTok ads. The creator walks through setting up a profitable campaign, from choosing a product (a hoodie with ocean-cleaning donations) to targeting and bidding strategies. Key strategies include using manual TikTok placements, setting a Target CPA equal to the break-even point, and adjusting bids above and below that point for optimal performance. By day one, the campaign achieved $1,838 in revenue, with a profit margin of 29%. The guide emphasizes the importance of profitable ad creatives and fine-tuning ad groups for success.

Takeaways

• 😀 Use TikTok ads to scale your dropshipping business effectively.
• 🌊 Selling products that support a cause (like ocean conservation) can enhance brand appeal.
• 💰 Set a competitive price for your product (e.g., $19.95 for the hoodie) and charge for shipping.
• 📈 Monitor your break-even point (e.g., $21) to ensure profitability on each sale.
• 🎥 Choose high-quality ad creatives that resonate with your audience; test multiple variations.
• 🗓 Schedule ads strategically, running them from 8:00 AM to midnight to maximize visibility.
• 📊 Use a daily budget wisely; only a small percentage will actually be spent based on ad performance.
• 🚫 Turn off underperforming ads to allocate budget towards more profitable campaigns.
• 📉 Always track cost per purchase and aim to keep it below your break-even point for profitability.
• 🤝 Consider mentorship or guidance for more personalized strategies and support in achieving your business goals.

Q & A

What product is being sold in the dropshipping campaign?

The product being sold is the Protect Our Ocean Hoodie, which is priced at $19.95 with an additional $17 for shipping.

What is the purpose of the hoodie sales?

A percentage of the profits from each hoodie purchase is donated to help keep the oceans clean.

How does the website aim to appeal to customers?

The website features a light blue theme for branding, benefit icons, high-quality images, and customer testimonials to enhance its appeal.

What were the results of the ad performance?

The middle ad generated two purchases for every $11 spent, while the other two ads were turned off due to high costs or no purchases.

What is the break-even point for the product?

The break-even point for the product is $21, which accounts for the total cost of the hoodie and shipping.

What campaign type is being used for the TikTok ads?

The campaign type being used is 'conversion website conversions.'

What is the daily budget set for the ad campaign?

The daily budget for the ad campaign is set at $200.

What strategies were employed for ad targeting?

The ads targeted the USA, included both genders, and focused on individuals aged 18 and older.

What adjustments were made after reviewing ad performance?

Ads that had high costs per click and did not yield purchases were turned off to allocate budget towards more profitable ads.

What was the total revenue and profit achieved on the first day?

On the first day, the store generated $1,838 in revenue, resulting in a net profit of $546.18, which represents a 29% profit margin.