Leaked Facebook Ad Script That SCALES!!! ($250,000 in revenue)

Summary

This video breaks down how a Facebook ad campaign generated over $250,000 in revenue for a client. It covers the step-by-step process, starting with research through Facebook ad comments to create a compelling script. The ad targets a specific audience (women planning a 'girls' night') and focuses on storytelling to engage viewers. The video explains how the script is written, visuals are planned, and content is filmed. Finally, it shares how to launch and optimize the ad using flexible creatives and scaling techniques to drive significant results.

Takeaways

• 💼 The Facebook ad generated $250,000 in revenue with a 2.4x ROAS, and the total revenue might be closer to $400,000 when factoring in other sources of revenue.
• 🔍 Research is key to creating effective ads. Checking Facebook ad comments can provide valuable insights and ideas for new ad angles.
• 👩‍👧 The concept for this ad came from comments mentioning a 'girls night,' leading to a script targeting women interested in hosting a girls night.
• 📝 Writing the script is the first priority, and it should feel like telling a story directly to the customer.
• 📜 The hook 'This is for my girlies who need a girls night soon' calls out the ideal audience and intrigues curiosity.
• 🎨 The ad's product, a paint-by-numbers kit, is introduced in the script as an essential for a fun and relaxing girls night.
• 🎥 Visuals should align closely with the script, reinforcing the idea of a girls night, such as showing women painting and enjoying wine together.
• 🖼 Captions are important and should move with the visuals to keep viewers engaged. Simple, moving captions convert better.
• 📈 The ad was split into three different versions, each with a different visual hook to test performance.
• 🚀 The ad campaigns are launched, monitored for performance for 3-7 days, and then scaled up if successful or cut if they underperform.

Q & A

What was the total revenue generated by the Facebook ad campaign?

The Facebook ad campaign generated around $250,000 in revenue based on Facebook's tracking. However, the actual revenue could be between $300,000 to $400,000 when accounting for returning customers and revenue not attributed to Facebook.

How much was spent on the ad campaign and what was the ROAS (Return on Ad Spend)?

The ad campaign spent $16,000, achieving a ROAS (Return on Ad Spend) of 2.4x.

What was the research process for creating this Facebook ad?

The research process involved looking through Facebook ad comments. In one instance, the creator found inspiration from two girls tagging each other with the comment 'girls night soon?' This led to the idea of positioning the product around the concept of a 'girls night.'

What was the hook for the Facebook ad and why was it effective?

The hook for the ad was 'This is for my girlies who need a girls night soon.' It was effective because it targeted the ideal audience (women planning a girls night) and created curiosity and excitement about the product.

What was the core message of the ad's script?

The core message of the script was about a personal experience during a 'girls night,' where the speaker shared how enjoyable the event was thanks to a specific product, in this case, a paint-by-numbers kit.

What role did visuals play in the ad creation process?

Visuals were crucial in supporting the script. They showcased key moments like unboxing the paint kits, painting, and enjoying wine during the 'girls night.' Each visual was meant to reinforce the concept of a fun, social experience with the product.

What tools or platforms were used to create and manage the ad content?

The ad content was created using a platform called Incense to hire creators. They paid creators $100-$300 per video, depending on the complexity. An editing team also added captions and refined the video content.

Why were captions emphasized in the ad, and how were they used effectively?

Captions were emphasized because they help keep viewers engaged. The captions were placed near the focal points of the video, aligning with where the viewer’s eyes were on the screen. Moving captions were noted to perform better than static ones.

How did the team optimize the ad once it was live?

The team used a method called the '322 method,' launching three different visual hooks to test which performed better. They let the ads run for 3 to 7 days and adjusted based on performance, scaling up ads that performed well and cutting underperformers.

What were the next steps after finalizing the script and visuals?

After finalizing the script and visuals, the body copy, headline, and ad inspiration were added. The content was then shared with creators via a link, and the team hired them through Incense to produce the ad content. The final step involved refining the content through editing, including the addition of captions.