Apa Itu Ilmu Administrasi Niaga UI? | Vol. 1 #1 AADN

Summary

The video transcript discusses Business Administration studies at Universitas Indonesia (UI), explaining that it covers various aspects of business management, strategic planning, entrepreneurship, and decision-making. It delves into the misconception that administration is purely clerical, clarifying that students study broad topics such as accounting, human resources, marketing, and government relations. The transcript also highlights the supportive academic and social environment within the program, student experiences, and career prospects, noting that many graduates pursue roles in consulting, finance, marketing, and entrepreneurship.

Takeaways

• 💼 Business Administration at UI teaches company management and strategic decision-making.
• 📜 The program began in 1991, initially as part of the Faculty of Law and Social Sciences.
• 📚 It became an independent department in 2015, focusing on three main areas: fiscal, business, and public administration.
• 🎓 Students in the Business Administration program learn various subjects, including accounting, marketing, human resources, and project evaluation.
• 💡 The curriculum covers a broad range of topics, from internal business management to public relations and government policies.
• 🧠 The program encourages entrepreneurship and strategic thinking for business development.
• 📊 Students also learn technical skills like accounting, finance, and statistical analysis to support business operations.
• 👨‍🏫 Professors in the program are supportive and engaging, adapting their teaching methods to modern trends.
• 👥 The program fosters a strong sense of community, with students supporting each other in both academics and extracurricular activities.
• 🚀 Graduates of the program have diverse career options, ranging from business consultants to entrepreneurs and corporate managers.

Q & A

What is the focus of the Business Administration (Administrasi Niaga) program at Universitas Indonesia?

The Business Administration program at Universitas Indonesia focuses on the management of companies and strategic decision-making for businesses. It covers aspects such as creating strategic plans, managing stakeholders, and making business policies.

How does Business Administration differ from Management in the context of this program?

Business Administration focuses on long-term planning and policy-making within a company, while Management is more about implementing those policies and ensuring the company's operations run efficiently.

What are the main subjects taught in the Business Administration program?

Students learn about business management, accounting, finance, human resources, organizational behavior, public policy, taxation, and marketing. They also study entrepreneurship, strategic planning, and corporate governance.

What is the role of entrepreneurship in the Business Administration program?

Entrepreneurship plays a significant role in the program. Students are encouraged to become entrepreneurs by learning how to create and manage businesses, develop strategic business plans, and analyze markets.

What are the different specializations available in the Business Administration program?

Students can specialize in Marketing, Finance, or Human Resources, depending on their interests. These specializations are usually chosen in the third year of the program.

How does the program integrate practical experience with theoretical knowledge?

The program combines theory with practical experience through project evaluations, entrepreneurship classes, and case studies. Students are also encouraged to participate in internships and organizational activities that align with their studies.

What changes were made to the curriculum after 2020?

The curriculum was updated in 2020 to focus more on business-specific topics from the beginning. Previously, students also studied law and public administration, but now the program is more specialized toward business administration.

What kind of career opportunities are available for graduates of Business Administration from Universitas Indonesia?

Graduates can pursue careers as business analysts, financial specialists, marketing experts, consultants, and entrepreneurs. Many alumni work in startups, FMCG companies, consulting firms, and multinational corporations.

How are classes structured between regular and parallel students?

Although there are separate regular and parallel classes, students from both programs often attend the same lectures, fostering a more unified learning environment.

What is the teaching style of the professors in the Business Administration program?

The professors are known for being approachable and engaging. Some adopt a relaxed teaching style, using modern tools like TikTok to make lessons relatable, while others focus on more serious academic discussions, depending on the subject.