How To Start Shopify Dropshipping in 2024 (For Beginners)
Summary
TLDRيشرح النص المقدم كيفية بدء العمل في التجارة الإلكترونية من خلال التوصيل المباشر (dropshipping) بدوافع منخفضة وعالية. يُشير النص إلى أنه من الممكن تحقيق النجاح في هذا النموذج商业模式 بغض النظر عن الميزانية، حيث أنه يُمكن تحقيق مبيعات أولية بميزانية ما بين 10 إلى 50 دولار. يُشير إلى أهمية استكشاف السوق وإيجاد منتج لبيعه، بناء متجر، تسويق المنتج، وتنفيذ الطلبات. يُنصح ببناء متجر مخصص لمنتج واحد لزيادة معدل التحويلات، ويتم التركيز على أهمية الاستخدام لتطبيقات مثل Shopify لبناء المتجر وتحسين تجربة العملاء. يُشير إلى أن التسويق يعتمد على المحتوى العضوي على منصات مثل TikTok وInstagram في الميزانية الدنيا، بينما يُنصح بالإعلان بالمدفوع على فيسبوك في الميزانية العالية. يُ completeness النص بأهمية ال-outsourcing في تنفيذ الطلبات، مما يُعد من المزايا الرئيسية للتوصيل المباشر.
Takeaways
- 💡 **Dropshipping Budget Options**: You can start dropshipping with either a low budget ($10-$50) or a high budget ($50-$250).
- 📈 **Rapid Growth**: Dropshipping has been growing rapidly and gaining attention worldwide over the past year.
- 🛍️ **Product Selection**: Use AliExpress or TikTok for low-budget product finding, or data-driven research for high-budget with tools like Dropship.io.
- 🔍 **Product Research**: Look for products that solve a problem, are evergreen, and have uniqueness to increase your chances of success.
- 🏪 **Store Building**: Shopify is the preferred platform for building dropshipping stores due to its ease of use and customizable themes.
- 🛒 **Store Type**: A one-product store is recommended for higher conversion rates and faster creation.
- 📱 **Marketing Strategy**: For low budgets, use organic traffic on platforms like TikTok and Instagram, while high budgets can leverage paid Facebook ads.
- 📊 **Data-Driven Approach**: High-budget dropshipping benefits from using data to validate product sales and market demand.
- 📈 **Content Creation**: Organic marketing requires creativity and understanding of social media algorithms, offering a higher profit margin.
- 💰 **Profit Margins**: Ensure a high perceived value for your products to cover the costs associated with paid marketing.
- 📦 **Order Fulfillment**: Fulfillment in dropshipping is outsourced, with tools available for automation or working with suppliers directly.
Q & A
视频中提到的两种启动代发货业务的预算方式是什么?
-视频中提到的两种启动代发货业务的预算方式是低预算和高预算。低预算是指10到50美元之间,而高预算则是50到250美元。
为什么代发货是值得追求的最佳商业模式?
-代发货是值得追求的最佳商业模式,因为根据统计,通过Google Trends搜索“Dropshipping”一词可以发现,在过去12个月里,代发货业务一直在迅速增长并吸引了全球更多的关注,意味着越来越多的人对此商业模式感兴趣。此外,代发货允许你以较低的风险和成本开始在线销售。
在寻找销售产品时,使用AliExpress和TikTok的方法存在哪些风险?
-使用AliExpress和TikTok寻找销售产品的方法存在的风险包括需要花费大量时间滚动浏览,并且纯粹是基于猜测产品是否会销售,这种方法可能会奏效,但由于依赖低质量数据作为研究方法,因此涉及更多的风险。
如何通过数据驱动的产品研究来提高找到好产品的几率?
-通过数据驱动的产品研究,可以查看特定产品是否真的在为其他代发货商销售。使用如Dropship.io这样的工具,可以复制任何你在Shopify商店中发现的有趣产品的链接,粘贴到Dropship.io中,它会显示店主每天的销售额。这虽然不是100%准确,但至少可以给你一个产品是否值得追求的概念。
在选择代发货产品时,应该遵循哪三个关键指标?
-在选择代发货产品时,应该遵循的三个关键指标是:解决问题的产品,确保产品解决了问题并为客户提供了实际的解决方案;常青产品,确保产品全年都能销售得好,不依赖任何季节;独特性,产品本身是独特的,例如,它提供了一种令人惊叹的因素,高感知价值,且在当地商店不易找到。
为什么推荐创建一个单一产品商店,而不是一个通用或利基商店?
-推荐创建一个单一产品商店,因为与其它类型的商店相比,单一产品商店的转化率更高,并且创建速度更快。此外,单一产品商店更容易聚焦和优化,有助于提高客户体验和销售效率。
在Shopify上建立商店时,可以使用哪些应用程序来提高商店的转化率和平均订单价值?
-在Shopify上建立商店时,可以使用的应用程序包括UpCart、WideBundle和BUCKS。UpCart用于销售不同的产品,WideBundle用于提供产品捆绑,而BUCKS用于自动将价格转换为顾客当地的货币。
如果预算有限,如何建立一个优化良好的Shopify商店?
-如果预算有限,可以通过使用视频作者提供的特别链接,以每月仅需1美元的价格使用Shopify平台。此外,作者的频道上还上传了一个视频,详细介绍了如何一步步建立一个高转化率的Shopify商店。
使用有机流量在TikTok和Instagram上推广产品时,应如何选择产品?
-使用有机流量在TikTok和Instagram上推广产品时,应选择低成本的产品,即从供应商那里采购成本低廉的产品。同时,产品定价应低且负担得起,通常在15到30美元之间,因为这些平台上的受众大多数是青少年,他们没有太多的消费能力。
在Facebook广告上进行付费推广时,需要考虑哪些因素?
-在Facebook广告上进行付费推广时,需要考虑的因素包括:广告的前期成本,测试不同的广告创意以确定哪个有效且有利可图;产品本身需要具有高感知价值,即如果产品可以以5美元的价格采购,并且看起来像是以50美元的价格出售,这意味着你将有足够的利润率来覆盖与付费营销相关的所有费用。
如何设置Facebook广告以成功推广代发货产品?
-视频作者的频道上有一个视频,详细介绍了如何从A到Z设置一个成功的Facebook广告。这个视频提供了详细的步骤和策略,帮助观众了解如何有效地使用Facebook广告来推广他们的代发货产品。
在代发货模式中,订单履行是如何实现的,有哪些工具或服务可以使用?
-在代发货模式中,订单履行通常是外包的,这意味着你不需要亲自处理物流。有一些工具可以用于自动化订单履行,但视频作者建议直接联系他所使用的供应商David和William,他们可以为你处理所有订单履行事宜。只有在有订单流入时才联系他们,以尊重他们的时间。
Outlines
💰 Dropshipping Budget Options and Success Factors
The video introduces two primary budgetary approaches to starting a dropshipping business: low-budget ($10-$50) and high-budget ($50-$250). The speaker, having made over $20 million in dropshipping, assures that both methods are viable. The importance of dropshipping as a growing business model is emphasized, and the speaker dispels myths about market saturation. The key to success is differentiation and staying updated with industry changes. The four critical aspects of a dropshipping operation are identified: product selection, store building, product marketing, and order fulfillment. The video promises an honest and transparent discussion on these topics.
🛍️ Finding Products and Building a Store for Dropshipping
The speaker discusses methods for finding products to sell, including using AliExpress and TikTok, but warns of the risks due to reliance on guesswork without solid data. The importance of validating product potential through tools like Dropship.io is highlighted. Three key metrics for selecting a product are presented: problem-solving, evergreen nature, and uniqueness. The video then transitions into store building, recommending Shopify for its ease of use and customization options. It advises creating a one-product store for higher conversion rates and faster setup. The use of Shopify apps to enhance the customer experience and increase revenue is also discussed. For those on a tight budget, a special link is provided for a discounted Shopify subscription, along with a guide on building a high-converting store.
📈 Marketing Strategies and Fulfillment in Dropshipping
The video outlines strategies for marketing a dropshipping product. For low-budget marketing, the focus is on low-ticket products suitable for platforms like TikTok and Instagram, where content creation can drive organic traffic without paid ads. Tips for effective organic marketing are provided, emphasizing the importance of a strong social media presence. For those with a high budget, the video suggests paid advertising on Facebook, which is identified as an effective platform for reaching a working-class audience with disposable income. The necessity of understanding the costs and nuances of Facebook advertising is stressed. Finally, the video touches on the fulfillment aspect of dropshipping, emphasizing its hands-off nature and recommending two suppliers, David and William, for efficient order fulfillment.
Mindmap
Keywords
💡Dropshipping
💡Budget
💡Product Research
💡Store Building
💡Marketing
💡Fulfillment
💡Organic Traffic
💡Paid Advertising
💡E-commerce Services
💡Facebook Ads Library
💡Conversion Rate
Highlights
Two ways to start dropshipping: with a low budget ($10-50) or high budget ($50-250).
The speaker has made over 20 million dollars in dropshipping over five years.
Dropshipping has been growing rapidly and gaining attention worldwide.
Every business model has competitors; success depends on desire and effort to outcompete.
To stand out in dropshipping, one must be significantly different from competitors.
Multiple dropshipping stores can generate millions of dollars with adaptation to new competitors.
The four key factors of dropshipping operation: product selection, store building, marketing, and order fulfillment.
AliExpress and TikTok are common for product finding, but involve more risk due to lack of data.
Using Facebook Ads library for product validation provides some data but lacks geographical insights.
High-budget dropshipping involves data-driven product research tools like Dropship.io for sales revenue insights.
Three key metrics for a good product: problem-solving, evergreen nature, and uniqueness.
A low-budget approach to finding products involves using AliExpress or TikTok with higher time investment.
Building a one-product store on Shopify is recommended for higher conversion rates and faster creation.
Useful Shopify apps for increasing revenue and improving customer experience include UpCart, WideBundle, and BUCKS.
For low-budget entry, a special Shopify link offers the platform for just $1 a month.
High-budget dropshippers often outsource store building to save time, with services available at dropship.io/store for $49.
Low-budget marketing involves promoting low-ticket products through organic traffic on social media platforms.
High-budget marketing focuses on paid traffic through Facebook ads, targeting working-class audiences with spending power.
Content creation for organic marketing requires creativity and understanding of social media algorithms and trends.
Fulfillment in dropshipping is outsourced, with recommended suppliers David and William for efficient order processing.
Transcripts
Now listen, there are 2 ways you can start dropshipping,
it’s either with a low budget or high budget.
And believe me or not, it IS possible with both of these ways, because having made
over 20 million dollars in dropshipping myself over the course of 5 plus years,
I have practically been through it all, which is why I will go over these 2 ways you can start,
so you can decide which one is the best for you.
I will literally put everything down on the table with full honesty and transparency,
so make sure to stick till the end.
Now, let’s begin.
Before I go over the 2 ways you can start, I want to quickly tell you what I mean with
low and high budget. Low budget in my eyes is anywhere from 10 to 50 dollars, and high budget,
50 to 250 dollars. You don’t need more than that to get your first sale.
But of course, with a low or high budget, the methods to start will be different,
but I will talk about that later, because I want you to firstly understand WHY
dropshipping is the best business model to pursue, statistically speaking of course.
With a quick search on Google Trends with the term Dropshipping, you can clearly see that
in the last 12 months, dropshipping has kept growing rapidly and gathering more attention
all around the world, meaning that more people are interested in pursuing this business model.
And before you think about it. No this does not mean that dropshipping is getting more saturated,
or that it’s too competitive, because let’s be honest here, every business model you pursue
will always be filled with competitors and it’s just a matter of how badly you want it,
and the effort you’re willing to put in to outcompete the others.
The ONLY difference, or ‘’price you need to pay’’ if you are going to start dropshipping at this
time, is to be way more different in how you do things than the others, so you can stand out.
Now even though I run multiple dropshipping stores till this day that are generating
millions of dollars, I still have to face new upcoming competitors,
and make small changes to still maintain my position in the industry.
But that isn’t a big deal as long as you keep your foot in the industry,
stay updated with changes happening, and implement them into your own stores.
Anyway, now that you have an understanding of why you should start dropshipping and what to expect,
let’s get to the real value. The whole dropshipping operation consists of 4 factors,
and that is, finding a product to sell, building a store, marketing the product,
and lastly, fulfilling your orders.
That’s the key factors you need to master in order to operate a successful dropshipping business.
And back to the main topic of this video, I will now go over the low budget and
high budget ways you can start, and it’s your call to decide what’s next for you.
Let’s start with the first factor, and that is, finding a product to sell.
There are a bunch of different methods you can use when it comes to finding a product to sell.
AliExpress and TikTok for example are what the majority of new dropshippers use to find products.
However, in reality, it’s just endless hours of scrolling and purely guessing
if the product will sell or not and this method can work but there is more risk
involved with it since you are relying on low-quality data as a research method.
And with low quality data, this is what I mean.
Imagine yourself going to AliExpress, and let’s say that you found this product that you deem
is interesting to you. You do not have any data about this product that will validate if it is
worth selling. You just have to go with your gut feeling, which is of course what you should always
go after, but having some sort of validation will increase the chances of succeeding with a product.
I mean of course, going to Facebook Ads library to look at the engagement and
reach that an advertisement for a product has, does give some sort of validation since no one
is going to be spending money on ads unprofitably. But then you have to remember the engagement you
see does not reveal data about the geographical location of the consumers who saw the ads. And
this is really important, an advertiser targeting countries with a low purchasing power may get 10
million views on the advertisement and generate $5000 in revenue while another advertiser
targeting countries with high purchasing power, such as Switzerland, Qatar or the
United States with the same amount of views would generate minimum $500k in revenue for-example.
And if you want to approach this with a high budget and have a great advantage,
it’s through data driven product research,
to see if a specific product is actually selling for the other dropshipper.
Which is how me and the other pros do it, one of my favourite tools to use for this is Dropship.io
You just go to any product you find interesting from a Shopify store,
copy the link for it, paste it in Dropship.io and it will show you
the sales revenue that the store owner is making every single day.This is not
100% accurate but it at least gives you an idea that the product is worth pursuing.
And there are the 3 key metrics to finding a good product to sell.
Problem solving, make sure that the product solves a problem and provides
a solution for your customers that actually benefi ts them
Ever-green product, make sure that the product can sell well throughout
the year and doesn’t rely on any seasons, such as Summer or Winter
And lastly, Uniqueness, the product itself is unique, for example, it gives a wow-factor,
high perceived value, and is not easily found in local stores
If you follow these 3 factors when doing product research,
your chances of finding a winning product is much higher.
And a great product that actually follows these factors is this Mini Sewing Machine,
it solves a problem, sells throughout the year and is very unique,
and I’ve seen many sell this product successfully.
So what’s the conclusion for finding products? If you are on a low budget,
you should use AliExpress or TikTok to find a product to sell, but again, the chances of
finding a great product isn’t so high. Don’t get me wrong, it works, but it will take more time,
if we compare it to the high budget method where you use a tool to rely more on data.
After you have found a product, the next step is building a store.
The majority of dropshippers including myself use Shopify
to build our dropshipping stores because it is easy to use and they
have multiple different store themes that you can pick from to design your store.
There are 3 types of stores you can build in dropshipping, a general,
niche, or one product store. A general store is basically a store with a bunch
of products from different categories, a niche store is focused on 1 niche only, and
a one product store is what it sounds like. A store with only 1 product.
And a one product store is what I strongly recommend you to create,
because the conversion rates are much higher than the other store types, and it’s faster to create.
Also, Shopify has a marketplace of apps that you can install to your store, to help increase
your revenue even more and give the customers in your store an overall better experience.
The 3 main Shopify apps that I use are UpCart, WideBundle,
and BUCKS. I use UpCart to upsell different products, WideBundle to
offer product bundles and bucks to automatically convert prices to the customers local currency.
And no, I am not sponsored by any of them, these are just the apps that
I use for all of my dropshipping stores to help increase conversion rate and the
average order value. I’m just laying out everything on the table for you.
But here’s the thing, if you’re entering with a low budget, all of this can be really expensive
and it’s not as easy as it seems to build a good optimised Shopify store. It takes time.
Because of that, I’ve created a special link with shopify that you can use to access everything for
just $1 a month to use their platform, and on my channel, I've also uploaded a video
where I go over exactly step by step on how to build a highly converting shopify store.
I’ll leave both of the links in the description.
Believe me, this will save you a lot of time and make things easier for you.
Otherwise, for a high budget. You probably want to skip this whole step of building your own store,
which is quite frankly what a lot of dropshippers do nowadays because it can get really time
consuming, or in other words boring to repeatedly build a store for each product again and again.
So what dropshippers do is go to different ecommerce services to pay other dropshippers
to build a store for them, and that costs hundreds of dollars, and even if you want to enter with a
high budget, hundreds of dollars and even up to a thousand dollars for a store isn’t worth it.
In fact, you’re getting overcharged.
Yes, you can get your money back overtime but
that’s only if you manage to make a profit with the store.
So you’re basically putting yourself in a high risk low reward situation
For that, I’ve put lots of time from my end into offering you the same service for a way
cheaper price, at dropship.io/store you can get the same deal for just $49 and if you don’t make
your money back after 2 months of trying, we will refund you the full amount without any
questions asked. These are some examples of stores we build out for our customers:
It’s just a no brainer, and if this wasn’t good, I would never mention it to you. Anyway,
now that you’ve found a product and built a store, it’s time for the marketing part.
If you want to market your product with a low budget, you need to make sure that
it’s a low ticket product, meaning that the product is cheap to source from suppliers.
You need to also make sure that the product is priced at a low and affordable amount,
anywhere between $15 to $30.
Because you’ll be promoting it through organic traffic on big
platforms like TikTok and Instagram. And the audience there are mostly teenagers who
cannot afford to spend much so make sure they're getting a good deal out of this.
The whole content creation industry is a field of opportunities, you can promote any product
of yours without having to spend a penny on ads. Meaning that you’ll have a much higher
profit margin than the usual dropshippers who go with paid ads to drive traffic.
But here’s the thing you need to keep in mind.
Content creation is not a walk in the park, it requires creativity,
algorithm knowledge, and the ability to detect trends. So when you first start
with organic marketing on TikTok or Instagram, you need to make sure that
The username is your store domain, The profile picture is your domain logo,
a good call to action, and most importantly your website is linked
in your profile bio because that’s where you will be redirecting your traffic.
Now that you’ve got that setup,
you might be wondering. How do I make content and how do I go viral?
To save as much time as possible here, I’ve personally written a detailed Google
document explaining how to start with organic marketing for your dropshipping
store. I’ll leave it in the description as well. I go over all the steps there.
On the other hand, if you want to pursue marketing with a high budget,
it will be with paid traffic. Then Facebook ads is the way to go,
believe it or not but facebook to this day is the best platform to advertise your products on.
Because that’s where all the working class people spend their time. They have the money,
and you have the product, which means there’s a lot of money to
be made and that’s if you have the right product and ad creatives.
And keep in mind, facebook is not easy. Don’t think that it’s just creating a campaign,
setting a budget and publishing it. It’s way deeper than that. The first
thing you need to understand is that there’s lots of upfront costs on ads
and testing different ad creatives to see which one works and is profitable.
It can honestly get very expensive, even I,
who also use facebook ads for my dropshipping stores, spend anywhere
between $200 to $250 dollars just to test and see if a product is worth selling or not.
The second thing you need to understand is that the product itself has to come across
as a high perceived value, meaning that if you are selling a product that can be
sourced for $5 and it has the perceived value of being sold for $50. Then that means you will
have high enough profit margins to cover up for all the fees that come along with paid marketing.
So now that you’ve understood those 2 things and are wondering, how do I set up facebook ads? Well,
here’s the solution. I’ve uploaded a video on my channel where I go over
from A-Z on how to set up a successful Facebook ad, I will leave the video in the description.
Now lastly, after you have found a product, built the store,
started marketing it, and received a few sales, it’s time for the fulfillment part.
With dropshipping, when it comes to fulfilling your orders, it’s all outsourced. Which is
the beauty with dropshipping in my opinion. You never have to lift a finger for the fulfillment.
There are a bunch of tools that you can use to fulfill orders and have it automated,
but I’ll just save your time and give you my own suppliers that I work with
for all my dropshipping stores. They will do everything for you.
It’s 2 guys, David and William. I suggest that you message both on Skype individually,
speak with them and see who you can get the best deal from.
And please, only message them if you have orders rolling in, if you do not have any orders,
then wait. Because I am giving you their contact and we need to respect their time.
They are extremely fast at setting up everything with and get things going, so don’t worry.
And for fulfillment, there is no low budget or high budget ways. This is it.
Alright, that was all for today. If you would have any questions, or if you would like to
see any other type of dropshipping video, please let me know in the comments below.
Now, if you found this video helpful,
make sure to give it a like and subscribe if you want to see more valuable content.
Take care for now.
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