Start with WHY in ALL Your Conversations

Summary

The script contrasts the effectiveness of starting conversations with 'why' versus 'what'. It humorously illustrates this with a dating scenario featuring Davido, who initially fails to impress by listing his attributes ('what'). However, when he starts with 'why', sharing his purpose and passion, it creates a compelling narrative that naturally leads to his achievements and lifestyle. This approach is likened to the ineffectiveness of companies that prioritize boasting about their size and success over communicating their core values and mission.

Takeaways

• 🌟 Leaders start with 'why', not 'what'. They communicate their purpose before their credentials or achievements.
• 💡 The 'why' approach is more compelling in both personal and business interactions, as it establishes an emotional connection.
• 🚫 Starting with 'what' can come off as self-serving and may not resonate with others, as illustrated by the dating example.
• 🤔 The script suggests that people are more likely to be interested in a person's or company's motivations rather than just their accomplishments.
• 🏡 The example of Davido's date highlights the ineffectiveness of leading with superficial attributes like wealth or fame.
• 🔄 The script contrasts two approaches: one that starts with achievements ('what') and another that starts with purpose ('why').
• 📈 Companies often make the mistake of focusing on their successes and assets ('what') rather than their core beliefs and values ('why').
• 🗣️ Effective communication involves sharing the reason behind one's actions before detailing the actions themselves.
• 💼 The 'why' approach can lead to more meaningful outcomes, as it provides context and purpose to the facts and figures presented.
• 🌱 The script implies that a strong 'why' can inspire and motivate, leading to personal and professional growth.
• 🔑 The 'why' is presented as the key to unlocking deeper understanding and engagement, whether in dating, sales, or leadership.

Q & A

What is the main point of the speaker's argument regarding leaders and communication?

The main point is that great leaders and successful companies start by communicating 'why' they do what they do, instead of 'what' they do, which is how most people and organizations approach communication.

Why does the speaker use a dating analogy in the script?

The speaker uses a dating analogy to illustrate the difference between starting with 'what' versus starting with 'why.' It humorously shows how focusing on superficial details (like wealth and fame) without context can be unappealing.

How does Davido’s first approach on the date reflect common business communication?

Davido's first approach—talking about his wealth, fame, and success—mirrors how many companies communicate by leading with facts about their success, size, or recognition without explaining their deeper purpose or 'why.'

What is the core difference between Davido's first and second attempts at communication?

In the first attempt, Davido starts with 'what,' listing his achievements and wealth, whereas in the second attempt, he starts with 'why,' sharing his purpose and passion, and then connects that purpose to his achievements.

Why is starting with 'why' more effective in communication, according to the speaker?

Starting with 'why' is more effective because it provides context and gives deeper meaning to achievements or facts. It creates an emotional connection, making the communication more compelling and authentic.

How does the speaker relate Davido’s dating experience to business communication?

The speaker relates Davido’s dating experience to business communication by pointing out that starting with superficial facts (like success and wealth) is as ineffective in business as it is on a date because it lacks emotional appeal and purpose.

What is the 'why' in the second version of Davido's date story?

In the second version, Davido's 'why' is that he works for an organization that believes in holding the dreams of others, which gives him a sense of purpose and fulfillment in life.

How does the second version of Davido’s story incorporate the same facts as the first?

The second version includes the same facts—his wealth, fame, and good looks—but they are framed as a result of his purpose and passion, making them feel more meaningful and connected to a larger story.

Why does the speaker believe companies fail when they lead with 'what'?

The speaker believes companies fail when they lead with 'what' because it lacks emotional resonance and doesn’t provide a compelling reason for customers to care or connect with the company's mission.

What lesson can businesses learn from the speaker's dating analogy?

Businesses can learn that leading with their purpose ('why') rather than just listing their achievements ('what') creates a deeper connection with their audience, making them more attractive and successful in their communication efforts.