How I Attract Clients With Loom Recordings (Watch me do it)

Summary

This video guides freelance designers on an effective method to find clients using Loom critique videos. The presenter demonstrates a three-step process: finding potential clients’ websites through Google Maps, preparing for the video by reviewing the sites and making notes, and finally recording and sending a Loom critique video. The walkthrough covers two examples—a productivity app and a dental website—offering actionable tips on website critique. The creator also emphasizes the importance of building rapport with potential clients, offering helpful insights, and including a call to action at the end of the critique.

Takeaways

• 🎯 One effective way for beginner freelance designers to get clients is by sending Loom critique videos.
• 🌐 Use Google Maps to find potential clients by searching for specific industries, like productivity apps or dentistry.
• 💻 Open multiple websites of potential clients and identify those that may benefit from design improvements.
• 📝 Before recording the Loom video, analyze the website and make notes on areas that need improvement, such as messaging, design, or user experience.
• 📹 When recording the Loom video, introduce yourself and your expertise, and provide constructive feedback with actionable suggestions.
• 🔍 Always start by highlighting something positive about the client's website before transitioning into areas for improvement.
• 🔧 Focus your critique on key areas like legibility, design simplicity, and user flow to help the client see value in your suggestions.
• 🚀 After the critique, end the Loom video with a call to action, such as offering a free consultation or inviting them to contact you.
• 📅 Send multiple critique videos daily to increase your chances of getting responses and building a client base.
• 📄 A checklist of website critique points (such as branding, usability, and hierarchy) can help streamline the process of creating Loom videos.

Q & A

What is the main challenge addressed in the video?

The video addresses the challenge of finding new clients as a beginner freelance designer.

What method does the speaker recommend to find clients?

The speaker recommends sending Loom critique videos to potential clients as a way to get noticed and demonstrate value.

How does the speaker find websites to critique?

The speaker uses Google Maps to search for businesses, such as productivity apps or dental practices, and then opens their websites to assess for potential improvements.

What should you focus on in the Loom critique video?

You should focus on identifying areas for improvement in the website's design, messaging, usability, and overall user experience. You should also point out positive aspects of the website.

What industries are used as examples in the video?

The speaker uses a productivity app and a dental practice as examples to show how to conduct website critiques for different industries.

What is the structure of a good Loom critique video?

The structure includes three steps: introducing yourself and what you do, providing a balanced critique with positive points, and ending with a call to action.

How can the website heading be improved, according to the speaker?

The speaker suggests making the website's heading more benefit-driven by focusing on how the business helps clients, rather than just displaying the company name.

Why is it important to offer something positive in the critique?

Starting and ending with something positive helps build rapport and shows that you recognize the business’s strengths, which can make the critique more well-received.

What should you do after recording the Loom video?

After recording, you should leave your contact information (such as email) in the video description and invite the business to reach out for a follow-up conversation.

How can you streamline the process of doing multiple critiques efficiently?

The speaker suggests using a checklist of common website elements (like messaging, imagery, and branding) to quickly identify areas for improvement during each critique.