Get More Candidate Visitors to your Job Posting and Career Pages | SEO for ATS
Summary
TLDRIn this 'Everything Recruiting' episode, the host outlines three strategies to boost job listings on Google. They discuss the importance of understanding what job seekers search for on Google, changes in how job postings interact with Google search, and the impact of Google's 'snack pack' equivalent for jobs. The host also introduces a tool to test job listings for errors in structured data and emphasizes the role of keywords in job descriptions. Lastly, they demonstrate using SEO tools like SEMrush to analyze and optimize job postings for better visibility.
Takeaways
- 🔍 Understand that people's search queries on Google directly reflect their needs and interests.
- 📈 Recognize that Google has updated its algorithm to better serve job postings based on user location and preferences.
- 📌 Note the importance of structured data and job posting details like address and salary information for Google to rank them higher.
- 💡 Consider investing in ads to get your job postings ranked higher until your SEO is optimized.
- 🚀 Utilize tools like Google's Structured Data Testing Tool to check for errors in your job listings and improve them.
- 🛠️ Amend your job postings by adding missing details such as zip code, street address, and salary information.
- 🔑 Focus on using the right keywords in job descriptions to attract the right candidates and improve SEO.
- 🔍 Use SEO tools like SEMrush to analyze keyword popularity and competition for better job posting visibility.
- 🔎 Look at competitors' job postings to understand what keywords and strategies are working for them.
- 📈 Learn from SEO best practices and competitor analysis to improve your own job postings and drive more traffic.
Q & A
What is the main focus of the video script?
-The main focus of the video script is to teach viewers how to improve the ranking of their job listings on Google.
What is the significance of understanding what people search for on Google?
-Understanding what people search for on Google provides insight into their needs and thoughts, which is crucial for attracting the right candidates to job listings.
What is the 'snack pack' in the context of Google search?
-The 'snack pack' refers to the top search results that Google provides, which are driven by user reviews and are designed to give users relevant data quickly.
How has Google changed the way job postings interact with search?
-Google has introduced a feature similar to the snack pack for job postings, which displays job listings with details like full-time status, salary ranges, and location based on the user's area.
Why is it important to post jobs correctly on Google?
-Posting jobs correctly ensures that they appear in the top search results, which can significantly increase traffic to the listings. Incorrect posting may result in missing out on potential candidates.
What tool does the speaker recommend to check job listings for errors?
-The speaker recommends using a tool from Google that checks job listings using structured data testing to identify and fix errors.
What are some of the common errors that might prevent a job listing from ranking high on Google?
-Common errors include missing address details, lack of structured job titles, and absence of salary information.
Why is it beneficial to use SEO tools like SEMrush?
-SEO tools like SEMrush help analyze keyword popularity and competition, providing insights into which keywords can help job listings rank higher in search results.
How can the speaker's method help a recruiter or business owner?
-By understanding and applying SEO strategies, recruiters and business owners can improve the visibility of their job listings, attract more applicants, and potentially reduce reliance on job boards.
What is the role of structured data in job listings?
-Structured data helps Google understand the content of job listings better, which can improve their ranking in search results. It includes information like job title, location, and salary.
What does the speaker suggest doing to compete with top-ranked job listings?
-The speaker suggests using tools like SEMrush and SEOquake to analyze the top-ranked job listings, understand their keywords, and emulate their strategies to improve one's own job listings.
Outlines
🔍 Boosting Job Listings in Google Search
The speaker begins by introducing the topic of improving job listing rankings on Google. They emphasize the importance of understanding what people search for on Google, as it reflects their needs and thoughts. The speaker discusses how Google's changes to job postings affect visibility, mentioning the 'snack pack' feature that provides immediate, location-based results driven by user reviews. They explain the difference between paid ads and organic results, and the impact of Google's new job-specific features on job listing visibility. The speaker stresses the necessity of correct job posting formatting, including structured data such as addresses and job titles, to appear in Google's search results. They introduce a tool from Google that checks for errors in job listings, demonstrating its use with a dummy job post. The speaker concludes by highlighting the importance of including accurate location and salary information to improve job listing rankings.
📈 Analyzing Competitors for SEO Success
In the second paragraph, the speaker focuses on the strategy of analyzing competitors to improve one's own job listings' SEO. They suggest using SEMrush, a keyword analysis tool, to understand which terms are driving traffic to competitors' job postings. The speaker demonstrates how to use SEMrush to identify popular search terms and their search volumes, providing insights into what keywords can help boost job listings. They also mention the use of a Chrome extension called SEOquake to analyze a competitor's landing page, revealing the keywords that contribute to its high ranking. The speaker encourages thinking like an SEO consultant or a small business owner to optimize job postings for better visibility and traffic. The paragraph ends with a call to action for viewers to engage with the content and look forward to the next episode.
Mindmap
Keywords
💡Job Listings
💡Google Search
💡Snack Pack
💡Structured Data
💡SEO (Search Engine Optimization)
💡Keywords
💡SEMrush
💡Competitor Analysis
💡Traffic
💡Schema Markup
💡Search Engine Results Page (SERP)
Highlights
Teaching how to get job listings ranked higher in Google
People's Google searches reveal their needs and thoughts
Google's changes in job postings' interaction with search
Introduction of the 'snack pack' in job search results
Importance of location and user reviews in job search results
The impact of Google's changes on job postings
The significance of structured data for job postings
How to use Google's tool to check job listings for errors
The necessity of correct address and structured job title
The importance of salary information in job postings
Using SEMrush for keyword analysis in job descriptions
The value of understanding competitor's SEO strategies
How to use SEMrush's Chrome extension, SEOquake
Analyzing competitor's landing pages for SEO insights
The role of keywords in job descriptions for SEO
Strategies to rank higher in job search results
The importance of thinking like an SEO consultant
Encouragement to engage with the content and ask questions
Transcripts
in this episode of everything recruiting
I'm going to teach you how to get your
job listings ranked higher in Google and
three steps let's get started what
people search in Google is a direct
insight into what they want and what
they're thinking
so then candidates also think
competition number two Google has made
some changes in the way job postings
interact with Google search you're
probably used to seeing what's called
here the snack pack in the SEO world and
this is Google's attempt to try to give
you relevant data that that you need
right at your fingertips so it knows
where I'm at it already knows my
location and it's gonna give me these
restaurants and this is mostly driven by
user reviews and so that is one thing so
now you've got your natural results here
or called organic results well recently
Google changed and came out with
something like this for job so if I was
looking for nursing jobs in Vegas and I
didn't really have to type in Vegas it
knows where I'm at it's good to
understand the search results page so
the top for our ads meaning anyone can
be here which I always suggest once
you've got your keywords go ahead and
spend a little money and get ranked here
until you get your search engine in your
postings right second is this here which
is the equivalent of that snack pack for
jobs so now Google says hey we're gonna
start giving people what they want we're
gonna start giving them whether it's
full time salary ranges and we're gonna
know that these jobs are in your area so
they're doing the same thing that the
snack pack did for shopping for jobs and
this had a huge impact and still does
have a huge impact because if you are
not posting your jobs correctly it will
not get here in other words if you're
not putting
if you don't have the right address if
you don't have a structured name a
structured job title Google is not gonna
like it
and you're gonna be missing out on a lot
of traffic so I'm gonna put a link here
in the post e because they've got a tool
here that will actually I'm gonna use
this link here I just posted this job
and I'm gonna use my site as a dummy
test so it's gonna it's gonna check this
link using the structured data test that
Google likes and it's got a check for
errors now I know it's gonna find some
errors because I left some things out
I've got four warnings this is just the
code of your page or your 80s page but
here I've got four warnings and it tells
me here it looks at my job description
and it tells me I don't have the correct
zip code I don't have a street address
and I don't have these salary
information so this is a real cool way
to check your own job listings right
this is just a no-brainer and you can
fix those by going into your 80s and
changing the the parameters in your job
okay so that's that's the second thing
now a third thing I want to cover is is
since a lot of us are sorcerer's and
we're always looking at keywords we
don't really think about the keywords
that we use in job descriptions so let's
go back to that nursing job in Vegas you
know should we put our end do we put a
nursing how do I get my company up here
up front because as you know if you know
but indeed owns this space and this is
what's made them this is their number
one secret sauce is indeed figured out
several years ago how to rank higher so
I want to show you a couple of SEO tools
that you can use one of them is SEM rush
this is a free account but you can do
some some keyword analysis
so I'm gonna go back here and give it D
sorry guys
I'm gonna go back here and give SEM rush
the same parameters that we did and
while that's queued up I'm gonna also
show you another competitor I put in
nursing jobs in Vegas and it tells me
how many individuals or I guess how many
times people are searching for that a
month so 720 times and it breaks it down
right here so nursing jobs Las Vegas is
being searched for in Las Vegas area or
United States 720 times compared to
nursing jobs Las Vegas new grad or
nursing jobs Las Vegas Nevada so that
gives you some really good insight here
as to what words are ranking to get your
job up here in the top part okay second
of all you can actually I would go to my
competitor right so if I want to be
number one eventually I would go to
whoever is there now and SEM SEM has a
chrome called se quake and I can
actually so this is the page the landing
page that was ranked number one and I
want to know a little bit about that so
I can start copying what they're doing
so here's the page I click on this
little bad boy and it gives me the
amount of traffic they're getting four
hundred and three million visits on this
one page and if I go to page info look
at this it gives me all those keywords
that's getting them ranked and it breaks
it down into all these words so if
you're a sorcerer you could appreciate
this but also if you are in charge of
getting more traffic to your your job
postings you can do a lot on your own by
thinking like a search engine
optimization consultant or thinking like
a small business and thinking I want to
get my jobs
listen up here so I hope that makes
sense I love this stuff and make some
comments and I'll see you in the next
episode thanks
[Music]
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