What Services To Offer In Your SMMA As A Beginner

Summary

In this episode of 'Tom and Harry's SMMA Unfiltered,' the hosts delve into the world of starting a digital marketing agency, specifically focusing on local lead generation for beginners. They emphasize the importance of offering paid ads, creating high-converting landing pages, setting up effective automation for lead nurturing, and mastering email marketing. The discussion also touches on the evolution of digital marketing since 2018 and the necessity of adapting to current trends. The hosts advocate for a professional approach, highlighting the low costs and high profitability of starting a digital marketing agency, and invite viewers to join their academy for in-depth training on these topics.

Takeaways

• 🚀 For beginners in digital marketing, starting with local lead generation businesses is recommended due to the lower complexity and the ability to leverage local proximity.
• 💼 E-commerce brands are more challenging for beginners as they typically require testimonials and case studies, which new agencies may not yet have.
• 📈 Local businesses are ideal targets for beginners since they can benefit from increased local inquiries and leads through digital marketing efforts.
• 🎯 Initially, focusing on a single service like Facebook ads can be a good strategy for new agencies to establish their expertise and grow their client base.
• 📊 The importance of adapting to the changing digital marketing landscape is emphasized, as strategies that worked six years ago may not be effective today.
• 🔑 Four key pillars for a successful digital marketing agency in 2024 include paid ads, funnel and landing pages, automation and lead nurturing, and email marketing.
• 📝 Landing pages have evolved significantly and are now critical for converting ad traffic effectively, with high-quality pages outperforming average website conversions.
• 💬 The distinction between leads and paying clients is crucial; leads require nurturing through automation to convert into sales.
• 💰 Email marketing is a straightforward yet powerful tool for engaging with both existing and new clients, often providing quick wins for agencies.
• 📲 Text message marketing and automations are additional services that can be offered to clients, enhancing the overall digital marketing strategy and improving client results.
• 🌟 High-level tools and platforms like High Level are game-changers, offering significant benefits in lead nurturing and client communication for agencies.

Q & A

What is the primary focus for beginners starting a digital marketing agency?

The primary focus for beginners should be on local lead generation businesses, as targeting e-commerce brands that sell products online is too difficult without the necessary expertise.

Why are local businesses ideal for beginner agencies?

Local businesses are ideal because beginners can leverage their locality to bring them leads, and these businesses typically have a lower barrier to entry compared to e-commerce brands.

What was the initial service offered by the speakers when they first started their agencies?

One speaker initially offered Facebook ads, while the other focused on landing pages, although they didn't initially consider landing pages as a separate service.

How has the digital marketing landscape changed since the speakers started their agencies?

The landscape has changed significantly, with the need to adapt to new platforms and strategies. The speakers mention that some 'gurus' who were successful six years ago no longer have agencies because they couldn't adapt to these changes.

What are the four key pillars that a beginner agency should implement according to the speakers?

The four key pillars include paid ads, high-converting landing pages, automation and lead nurturing, and email marketing.

Why is automation and lead nurturing important in the current digital marketing strategy?

Automation and lead nurturing are crucial as they help convert leads into paying clients, which is the ultimate goal for businesses. This process has become more sophisticated and effective in the last 12 to 18 months.

What role does email marketing play in a beginner agency's service offering?

Email marketing is a fundamental service that helps maintain brand exposure and drive sales by engaging with both existing and newly acquired leads through branded emails and reactivation campaigns.

How do the speakers view the importance of investing in a digital marketing agency?

The speakers emphasize that investing in a digital marketing agency is crucial for success, and they argue that it's one of the most cost-effective and profitable business models, requiring minimal startup costs.

What additional pillar of service do the speakers mention that can enhance a beginner agency's offerings?

The additional pillar mentioned is text message marketing, which can be used for promotions and brand engagement outside of the automated lead nurturing process.

What is the speakers' stance on the necessity of professional quality in digital marketing services?

The speakers stress the importance of maintaining professional quality in all services rendered, as delivering subpar work can harm the agency's reputation and success.