The Non-Needy Networking Process (How To Make High Value Connections)

Summary

The speaker, an introvert, shares their journey from college to discovering the power of social media, particularly Twitter, for personal and business growth. They emphasize that being introverted is not a barrier to success and that social skills can be developed. The script outlines a strategy for effective networking on social media, focusing on providing value and building genuine connections. The speaker encourages creators and entrepreneurs to leverage the digital world's opportunities, offering practical steps for engaging with others and growing one's online presence.

Takeaways

• 😀 The speaker identifies as an introvert and initially struggled with social interactions in college, preferring solitary activities like playing video games and working on side businesses.
• 🔄 Coming to realize that being introverted is not a barrier to social skills, the speaker emphasizes that socializing is a learnable skill, not a fixed trait.
• 🚀 The speaker's perspective shifted from viewing introversion as an excuse to avoid social discomfort to recognizing it as a skill that can be developed for success in various aspects of life.
• 💡 A tweet from Jose Rosado resonated with the speaker, sparking interest in online business and self-improvement, leading to a significant change in the speaker's life direction.
• 🌐 The speaker highlights the power of the internet and social media, particularly Twitter, in breaking down barriers to networking and opportunities, which were traditionally limited by physical location and social status.
• 💬 The speaker advises against common but ineffective approaches to direct messaging (DMs) on social media, such as generic greetings or immediate sales pitches, and instead promotes a strategic and value-driven communication style.
• 🤝 The speaker introduces a seven-step process for effective networking, emphasizing the importance of providing value and building genuine connections over time.
• 📈 The speaker shares personal experiences of growing an online presence and business through strategic engagement and networking on Twitter, leading to collaborations and friendships with influential figures.
• 💼 The speaker argues that the creator economy and social media provide unprecedented opportunities for personal and professional growth, especially for introverts who may have been disadvantaged in traditional networking environments.
• ⏰ The speaker concludes by encouraging consistent and value-driven outreach on social media, suggesting that even a small daily effort can lead to significant long-term benefits.

Q & A

How does the speaker describe their initial college experience?

The speaker describes their initial college experience as introverted and not being the first to engage in social or classroom situations. They mention that their friend group approached them and that they all started off awkwardly.

What were the speaker's initial feelings towards networking and public speaking?

The speaker initially disliked networking and public speaking, finding them off-putting and uncomfortable. They preferred to stay in their dorm, playing video games and working on side businesses.

How did the speaker's perspective on being introverted change over time?

The speaker's perspective changed when they realized that being introverted is not a barrier to social skills, which can be improved. They understood that using introversion as an excuse to avoid social interactions can hinder success in various aspects of life.

What was the speaker's initial impression of Twitter and how did it change?

Initially, the speaker thought of Twitter as a platform for politics and memes, and they deleted the app for about ten years. It changed when they rejoined and discovered valuable content from Jose Rosado, which resonated with them and led to their engagement on the platform.

How did Twitter influence the speaker's approach to business and networking?

Twitter exposed the speaker to high-value money advice and a community of like-minded individuals. This led to a shift in their approach, realizing they could contribute similar content and engage in networking to grow their business.

What is the speaker's view on the power of social media in the modern world?

The speaker views social media as a powerful tool that has removed traditional barriers to networking and opportunities, allowing anyone with internet access to potentially reach a global audience and build a successful career or business.

What is the speaker's advice for introverts who want to succeed in a domain requiring social interaction?

The speaker advises introverts to see social skills as something that can be improved rather than a fixed personality trait. They encourage introverts to engage in social interactions and networking as a means to achieve success.

How does the speaker define 'non-needy networking' and what are the steps involved?

The speaker defines 'non-needy networking' as a strategic and value-driven approach to building connections online. The steps involved include finding someone to DM, sending an inspired compliment, showing genuine interest, leading with value, getting on a call for deeper connection, following up with value, and finally following up with an ask.

What is the importance of providing value in the speaker's networking strategy?

Providing value is crucial in the speaker's networking strategy as it helps to establish trust and goodwill, making the connection more meaningful and beneficial for both parties in the long term.

How does the speaker suggest using social media to grow one's personal brand or business?

The speaker suggests using social media to grow one's personal brand or business by engaging with content, complimenting others, showing interest, providing value, and strategically reaching out to people who can help or collaborate.

Outlines

00:00

🤔 Overcoming Introversion and Embracing Social Skills

The speaker reflects on their introverted nature during college, highlighting their initial reluctance to engage in social or classroom activities. They share how they formed friendships organically and their aversion to public speaking and networking. The speaker challenges the misconception that introverts can't be social, emphasizing that being social is a skill to be developed. They discuss their journey with side businesses and initial forays into social media, including a failed fitness YouTube channel and a photography hobby. The speaker's discovery of Twitter and the influential tweet from Jose Rosado that resonated with them is detailed, marking a turning point in their perspective on social media's potential for personal and business growth.

05:00

🚀 Leveraging Social Media for Business and Personal Growth

The speaker details their experience with social media, particularly Twitter, where they initially lurked without engaging. They describe the 'aha' moment when they realized they could create similar content to what they were consuming. This realization led to a mindset shift, prompting the speaker to actively participate and network on Twitter. They discuss the evolution of networking, illustrating how the digital world has removed traditional barriers, allowing anyone with internet access to connect and create opportunities. The speaker emphasizes the power of social media for introverts and how it levels the playing field for business and personal growth, sharing anecdotes of successful individuals who have leveraged social media to build their brands and businesses.

10:01

💡 The Power of Strategic Networking and Building Genuine Connections

The speaker stresses the importance of social media for creators and businesses, advocating for a strategic approach to direct messaging (DMs) for networking. They critique common mistakes in DMing, such as generic greetings or immediate sales pitches, and instead promote a relationship-building approach. The speaker outlines a seven-step process for effective networking, starting from finding the right people to connect with, offering genuine compliments, showing interest, leading with value, deepening connections through calls, following up with value, and eventually making asks. They emphasize the long-term benefits of this approach, suggesting it as a foundational strategy for anyone looking to grow their business or career online.

15:02

💬 Crafting Effective DMs and Building Lasting Relationships

The speaker provides a detailed guide on crafting effective DMs, starting with sending inspired compliments and showing genuine interest in the recipient's work or goals. They discuss the importance of leading with value, whether through actionable tips, resources, or connections, even if one feels they have little to offer initially. The speaker encourages getting on calls to deepen connections, suggesting it as a powerful way to humanize interactions in the digital space. They also touch on the use of other platforms like Telegram or WhatsApp for more personal communication. The focus is on building relationships that are mutually beneficial and sustainable in the long run.

20:02

🌟 The Long-Term Play: Investing in Personal Growth and Networking

The speaker concludes by emphasizing the long-term benefits of consistent networking and personal growth. They advise on following up with value over time, maintaining connections, and eventually making asks that align with the relationship built. The speaker also encourages leveraging these connections for audience growth, suggesting strategies like writing tweets or posts that the connected individuals might find worth sharing. They highlight the importance of bringing one's ideal future actions into the present, such as practicing writing or DMing even without immediate payment, as a stepping stone to a successful future. The speaker ends with a call to action for viewers to engage with the content, subscribe, and explore additional resources for further learning and community building.

Keywords

💡Introvert

An introvert is someone who tends to be more reflective and less socially outgoing. In the context of the video, the speaker identifies as an introvert and initially avoids social interactions and networking. The video emphasizes the journey from avoiding social situations to recognizing the value of social skills in personal and professional development.

💡Social Media

Social media refers to digital platforms where users can create and share content or participate in social networking. The video discusses the transformative power of social media, particularly Twitter, in the speaker's life, highlighting how it became a platform for personal branding, networking, and business growth.

💡Networking

Networking is the process of building and maintaining professional relationships. The video script describes networking as a skill that can be developed, contrary to the speaker's initial aversion to it. It is portrayed as essential for career advancement and business opportunities, especially in the digital age.

💡Personal Brand

A personal brand is the image or identity that an individual projects, typically online, which reflects their professional values and skills. The video underscores the importance of building a personal brand on social media to establish authority and attract opportunities.

💡Digital World

The digital world refers to the virtual environment where digital technologies and online interactions occur. The video script contrasts the opportunities available in the digital world with traditional, location-bound methods of career advancement, emphasizing the lack of barriers and the potential for global reach.

💡Content Creation

Content creation involves producing various forms of media, such as text, images, audio, and video, for online distribution. The speaker in the video shares their experiences with content creation across platforms like YouTube and Instagram, and how it contributed to their personal brand and business growth.

💡Influence

Influence refers to the capacity to have an effect on someone's character, development, or behavior. The video discusses the concept of influence in the context of social media, where the speaker leveraged the influence of others to grow their own online presence and business opportunities.

💡Creator Economy

The creator economy is a term used to describe the ecosystem where individuals create content and monetize their online presence. The video script mentions the creator economy as a modern space where introverts and extroverts alike can thrive by creating value and forming strategic partnerships.

💡DM (Direct Message)

A direct message (DM) is a private communication sent on social media platforms. The video script provides a detailed strategy for using DMs effectively to network and build relationships, which is a key aspect of the speaker's success in the digital world.

💡Reciprocity

Reciprocity is the practice of exchanging things with others for mutual benefit. The video script references the law of reciprocity in the context of networking, suggesting that by providing value to others, one is more likely to receive value in return, such as support, collaboration, or referrals.

💡Modern Mastery

Modern Mastery appears to be a program or community mentioned in the video script, possibly related to personal development or business growth. It serves as an example of the kind of projects and communities that can be built and leveraged in the digital world.

Highlights

Introverts can overcome initial social reluctance to build meaningful relationships.

College friendships often form organically, helping introverts find their social niche.

Public speaking and networking can be daunting for introverts, but are essential skills to develop.

Introverts can leverage social media to build a personal brand and connect with like-minded individuals.

Twitter, despite initial reservations, can be a powerful platform for introverts to engage and grow their network.

Engaging with content that resonates with you can lead to meaningful connections and opportunities.

Observing and emulating successful Twitter users can inspire and guide introverts in their own social media strategy.

A mindset shift can propel introverts from passive consumers to active contributors in their fields of interest.

The digital world provides opportunities for introverts to network and succeed without traditional social constraints.

Social media platforms have democratized access to opportunities, leveling the playing field for introverts.

Building a strong online presence can lead to high-value opportunities that were previously inaccessible.

Networking online is a skill that can be learned and mastered, even for those who identify as introverts.

Strategic direct messaging can open doors to collaborations and friendships within your industry.

Providing value and showing genuine interest are key to forming lasting connections online.

The law of reciprocity suggests that giving praise and value can lead to receiving it in return.

Leveraging social media for personal and professional growth is a modern necessity, even for introverts.

The creator economy thrives on collaboration and mutual support among its members.

Consistent engagement through direct messages can lead to significant opportunities and advancements.

Building a personal brand and audience on social media is a long-term investment in one's career.

Transcripts

I'm an introvert

at heart, and when I went to college,

I was never the first to engage

in any type of social

or classroom situation.

And even my friend group

that I still have to this day,

we kind of just stumbled

upon each other in the dorms

like they approached me.

I forget exactly how it was.

We were all awkward at the beginning,

just getting to school

and were like, Hey,

you guys want to go walk to lunch

or hang out?

And then it slowly built in to this.

Don't even get me started about

speaking in front of the class

or going to networking meetups

to meet new people.

Those just turned me off

and every single way

I wanted nothing to do with them.

All I wanted to do was sit in my dorm,

play video games

and work on the side businesses

that I was pursuing at the time.

And this was before

I realized that being introverted

isn't about being an artist. Social.

Being social is a skill,

not a personality trait

that can be improved.

Yet people hide behind

their introverted identity

to avoid

the inevitable discomfort

they are going to have to face

if they want to see success

in any domain of life.

Like it doesn't make sense to write off

business or something else that requires

some form of social interaction,

whether it be in business

or just relationships

or meeting new people.

Like thinking of yourself as an introvert

in that way

and thinking that

like 50% of the population

that is introverted

just doesn't do those things.

That is completely against the point.

And so that was college.

But now we're at the center

of a new party, which is social media.

And I tried to build a name for myself

many times in the past.

I started with a fitness YouTube

channel, went on to create

a digital art page

on Instagram,

even did some photography,

a lot of photography, actually.

If you go to the bottom, like scroll

all the way to the bottom

of my Instagram page,

you can see what I'm talking about here.

And then the next thing was building

multiple agencies

or just freelancing businesses

and testing out different tactics

for growing and selling on social media.

And then that's when I stumbled across

Twitter, of all places.

Seriously, nobody really

thought of Twitter back then.

And I would argue that still

most people don't now because I thought

it was a place for like politics

and half baked memes.

And the

since the day

I downloaded it in like 2011,

I just remember

vividly scrolling on Twitter,

not seeing anything that I liked,

and then I just deleted it,

deleted the app from my phone

for like ten years.

But one day when I decided

to get back on Twitter,

a tweet from Jose Rosado.

Great person. Go follow him on Twitter.

Go follow him everywhere.

A tweet of his popped up on my timeline

and it was some form of like

heavy hitting truth, like a harsh truth.

And I love that stuff.

That's the kind of content

that I really like, is like, Hey,

stop being a little bitch

and go do this shit.

I'm pretty sure that that was Jose's

thing at the time is like,

stop being a little bitch.

And so

that resonated really well with me.

And so I followed him

and I realized that he wasn't

just talking about self-improvement,

He was talking about online business,

which was what I was interested in too.

So I was like, Oh, this is a steal.

This guy's talking about

both self-improvement

and online business.

And then by following him, more accounts

got exposed to my feed, either

from people that he retweeted

or that I just

came across in the replies.

Or you know,

how you find people on social media.

It's kind of just

like the network effect.

And before I knew it,

I was drowning in high

value money, Twitter advice.

And then on Twitter,

I lurked without engaging

or doing anything.

That's the type of person I am.

I just don't like engaging.

I don't like commenting.

I'm an introvert, right?

I didn't want anything to do with it.

So I just lurked for like six months

until I finally realized, like,

it just hit me all at once.

I'm like,

all of these people are writing

the same exact tweets

that I could be writing.

Like, I enjoy this content

because I could do the same thing.

They're confirming my beliefs,

and so

why am I just sitting here

consuming when I could be

doing the same exact thing?

Because they were clearly getting leads,

follower sales, they were growing

and actually making an income doing it.

And all it took took

was a little mindset shift

or shift in perception

to see from that lens of

Why am I not doing this same exact thing?

I can do all of this.

And so that alone,

it sounds cliche,

but that alone change

the direction of my life.

So here is a graphic

to illustrate that

the digital world has no barriers.

We can see

this is the evolution of networking

where 20 years ago

you need college network,

location, professional status

in order to get opportunity.

Today,

all you really need

is the Internet,

because in the past,

the only way to the top was your network,

and your network

was limited by your physical location

or the college,

the prestigious college that you went to

and climbing your way up the ladder.

Then introverts didn't stand a chance,

especially me at that time.

If I would have gone

to college in the past,

I would have been fucked.

I would have been out of a job.

I wouldn't have been doing anything

because I wouldn't be social enough

to actually make that happen.

So in the past

you couldn't like

we take this for granted.

We don't actually sit and think about it,

but you can deem a celebrity.

And if your dream is good,

like if you're a good persuasive writer,

which is a skill, right?

It's not like just

nobody gets access to these celebrities,

the people you want to dim

their is a string of words

that you can say

that will get them to respond.

And even in a like a freelance

or an agency owner,

their case in the past

you wouldn't be able to just DM a client,

walk them through some kind of like

strategize messaging

to open them up to your service

and then get them to pay you

2500, 5000, 10,000.

I know some people

are even charging $60,000

for services through the DMS.

Do you not see how fucking insane

that is?

Like most people would kill

for a $60,000.

So if you can just upskill yourself

a little bit for 3 to 6 months

in order to be able

to create a freelancing

consulting coaching service

from the start,

start reaching out to people

because the digital world has no barriers

and then pull in an income for yourself

by charging low like 500 to 1000.

Getting results,

improving your skill stack,

charging more,

learning how to create a system

that solves a specific problem

within a specific niche,

and then charging

even more to get more results.

And then by that time,

if you're growing an audience,

then you productized.

Like it's very clear

what people should be doing.

But this is all modern.

In the past you had to go to school,

you had to get good grades,

you had to apply

to a prestigious college, get accepted,

and then do all of this

fancy work

to become like rise

to the top of the ladder in whatever

compartment or department

of that education you wanted to go into.

And then you had to be extroverted

enough to actually form

real connections with these people

so that they would pass

opportunities off to you

rather than the next guy.

And so in the past,

people had to work their ass off

in order

to get the limited opportunities

that were available.

But now there's just an overabundance

of opportunities

and options

that make people overwhelmed, uncertain,

and so they flocked

to the secure career systems.

You could call them,

that have been developed over

time, that the schools are tight,

tightly closed with.

And so think about it.

The person that you read

just now in the comments,

they need a website

and you could fulfill that service.

And the tweet that you just scrolled by,

that guy needs a video editor

and the person on some subreddit.

They want to learn how to be happy.

They have a problem in their life.

They're not sure how to solve it,

and maybe you can come in and help them.

The Internet gives you indirect access

to the 4.9 billion people that are on it

and all it takes

is one piece of content, right?

This is all media.

This is all content

where it takes one piece of content

for someone to

like just it'll just land

somewhere, right?

Let's say it was a good piece of content.

Someone retweeted it,

then a big account saw it,

they retweeted it,

and then another huge account

saw it, got put on a a meme page.

Maybe it got mentioned in the news.

This is like way overly optimal case,

but this can happen to anyone, right?

It's just a matter of learning

how to write a good piece of media

and then having it

spread to whatever

part of the internet you could get to.

And then people know your name.

People start to know what you do,

and then

if you attract them to your audience

and you have content going for you,

then you nurture them.

They get to know you more.

And then if you eventually have a product

or service that you can offer them

in order to pull in an income.

So networking,

even though I don't like that

word networking, just

I like making

friends is a better way to put it.

But networking

is the pillar of my success.

Jose Rosado was the first person

that I reached out to from my memory.

I ended up signing on

to his coaching program,

which was a great program.

This was like three years ago.

And the cool thing is about this

is that both Jose

and I were in like slightly different

niches kind of

we talk about some same things,

we talk about some different things,

but that just goes to show

that like people can be unique

even if we're in very similar domains.

And so another example is Joey Justice.

If you're in modern Mastery,

you know who Joey is.

If you're on Twitter,

you probably know who Joey is.

But we hit it off

like way back when,

when we first both started on Twitter

and now I'm

flying out to see him in early March.

I'm I've seen him multiple times.

He's a very good friend of mine.

And it's just crazy

what happens when you start

actually putting yourself out there.

And we helped each other

with our services at the start.

I helped him get his

I like offered my services to him

for free

in order for him

to get a testimonial for me

and to just make his better.

And he offered coaching to me.

So it's like vise versa.

That's kind of how it works.

And the creator economy is

you just make friends,

you help each other,

and then you use those strategies

to help others.

And even last year,

I moved to Texas with Dakota

Robertson and Jake Molina

that I met on Twitter.

And I've also met great people

like Justin Wells, Shaquille Bloom,

Dicky Bush.

I had dinner with Dicky

Bush like a few weeks ago.

I've talked with others.

It's just genuinely insane.

What kind of like minded people

that are ambitious in life and achieving

good things?

You can find on the Internet

if you actually look for them.

Because most people don't approach

social media with this mindset.

They approach

social media with the mindset of,

I want to be educated and entertained.

They it doesn't even cross their mind

that they could reach out to this person

and become friends with them.

I'm talking about like people

that are within

a similar follower

range as them and then grow together

and offer their value

in front of potentially 4.9

billion people on the Internet.

So if you're in this creator game

or this one person business game,

if you're not on social media,

you've already lost.

This is kind of a given.

I don't care

if it's like paid ads

or building a personal brand in general.

I recommend building a personal brand.

But if you're not on social media at all,

I don't know what you're doing.

And then

go and talk to any creator

or one person, business

owner that you know,

and ask them

what the most important

part of their success is.

And they're going to tell

you it's not working. If they don't,

I don't know what to tell you.

So when you don't have an audience,

which everyone does

not have an audience at the start DM's

or how you get in front of people

and you start making connections,

freelancers understand this

well for landing clients,

but the average person

that is just trying

to grow on social media,

they don't see the importance of it.

And so that's what this video is for,

because I've seen I've seen people land

job offers, right?

This isn't only for people that are

trying to start a business.

This is for anyone

that is looking to advance their career.

I've seen people

with tweets that go viral

when they have very little followers,

simply because they are friends

with someone that has a lot of followers

and they shared it.

And so people usually fall into two camps

here.

First is that they don't understand

the sheer power

network effect of DMing people

on a consistent basis.

The second is that they don't understand

that you can get large accounts

to share your post

if you are strategic enough.

So this is clearly about

how to send a good DM,

but most people suck

at sending DMS

or they don't know how to do it.

So I want to preface with this

like No shame on you

if you've done this before,

but from here on out,

never, ever, ever, ever,

ever fucking ever send a DM that starts

with starts and ends with Hi or Hey,

how are you?

Can you follow me back?

A straight sales pitch

with no prior connection.

A long block of text

that takes too much time to read,

especially if the sentences

aren't spaced out.

You have to approach DMS tactically,

especially if you're reaching out

to big accounts that get ten

plus DMS an hour.

I would say that I get ten

plus DMS on almost every single platform

every single hour.

And so you have to understand that

like I'm one,

I just do not have

the physical capability

of replying to all of those DMS,

especially because it's not just one

DM back, it's usually a question.

And then I answer

and then the DMS compound.

So if I start answering people,

the number goes from ten

plus DMS to like 40

plus DMS every single hour.

So you have to keep in mind

that people with a large

following that you're

trying to get in front of,

they're just skimming through

DMS to see if they're missing

anything important to the point

where it's like

an email subject line

or a hook for a piece of content

or a headline for an article.

You have to capture attention

with what they can see,

and you have to be strategic

about what you're going to say.

So let's dive into the seven steps

to non needy networking.

This started out

as a guide in digital economics

and then it got

repurposed into to our writer

to help people get eyes on their writing.

And then I put it in modern mastery.

It's just a very important process

to understand.

This is foundational

for anyone trying to grow a business

or just improve their career

or just get online.

And so the main purpose of this, really,

when we peel it all

back, is to get your name

in front of people's eyes

and in their mouths,

because even freelancers struggle

with thinking

that they're just in this constant

cycle of,

I need to reach out to this guy.

And then the conversation ends.

If they never respond.

No.

If you reach out to 100 people

and you were kind

and you had value to offer

and you walk through the process

that we're going to go through,

then they're even if they can't like,

help you with anything,

they're going to have you top of mind

for the next person that comes to them

and asks if they know anyone

that can help with web

design, email, marketing,

fitness, whatever it may be.

So the first step is to find

somebody that you want to.

DM You want to DM

And this isn't exclusive

to just making connections.

This is crucial for paid work as well.

So many freelancers choose niches

that they don't give a shit about

and then their entire

they're just put themselves in this

like fucking terrible place

where they hate reaching out to people

because they hate the people

that they're reaching out to.

They hate working with the people,

so they hate the work

that they're doing for the people.

And then they just build themselves

into another miserable 9 to 5.

So this is a crucial step,

is just to reach out to people

that you actually want to connect with.

So reach out to people

that you are inspired by

or you would want to work with,

you would want to strategize with

or you see potential for mutual benefit.

And when you're just starting out,

you kind of have to work your way up

the ladder, right?

Because there's

so many different moving pieces

with all of this, it's

impossible to explain one video,

but just one example.

If I have zero followers

and I'm reaching out

to someone with 100,000

and by chance they open my DM

and then they look at my profile,

there's like, Yes,

this is a bit superficial,

but there's there's

not really anything you can offer me.

I see zero followers

and I think, okay,

we're in this social media game.

This guy hasn't put in any time at all.

How is he going to help me?

And of course, there's

a lot more nuance to that.

And so once

you have an audience and leverage,

you can really reach out to anyone

you want.

If you have 100000 to 1000000 followers,

you have a lot more social proof

because that shows

that you've been in the game for a while,

that you're offering some form of value

that is just like a badge saying

that like have stuck this out for a bit

and I've actually proven myself.

And so when I reach out to someone

and I have like a million followers,

I'll get a response from almost anyone.

And so you're probably asking,

where do I find people to?

DM Well,

I'm assuming that you follow people

that you either want to connect

with or can help you grow,

or that you want to work with, right?

You follow at least one of those people.

So from that one person, go

and look at their following list, right?

This is probably 0

to 1000 people that they follow.

Look through that list,

spend some time

going through the accounts,

find like minded accounts,

or just find people

that you'd want to connect with,

follow them, start

replying to them, engage with them,

and then eventually walk

through this process of DMing them.

So the first thing that you send

is an inspired compliment.

This is step two,

so you can find a piece

of their content work

or just something that they've done

that truly inspires you

or that you like,

or it

gave you an insight

that you want to share with them

and then you send that to them.

So let's say

it's like a tweet that I resonated with

and I'm going to send that person

the tweet

and be like, Hey, man,

explain what I liked about it,

and then go from there.

And so people love praise.

And there's this thing

called the law of reciprocity

where if you give value to someone else

and praise is a form of value,

then they feel

obligated to give it in return.

So let's let's pretend

that I wrote a tweet

on managing emotions.

This is what I would say.

What's up, Dan?

This tweet hit me hard.

I've been going through it

the past couple of days

and this instantly gave me some relief.

Thank you.

And then I add the link to the post

they liked.

Simple as that.

Step number

three is to show genuine

interest in them.

So if they don't respond from this,

you can just reach out again

in the same manner,

send them something that you liked,

and keep doing that until they respond.

And so showing interest,

this communication

one on one showing interest

makes you interesting.

So ask them about their goals,

what they're building,

what they do for work.

This gives you an

opportunity to give value

even if you

don't have the value to give right now.

So let's assume that they just respond

with the generic.

Thank you so much.

And that was to the last message.

Now you can go to their profile,

find what they're working

on, or just a goal that they have

and try to assume it.

So if you find what they're working

on, you can say something like,

What are your next plans

for modern Mastery?

It's been crazy seeing it grow.

I'm curious

what you've got in store

if you can't find

what they're working on,

do you have anything

that you're building right now

With that kind of content?

You must have something

bigger in the works.

So step number four

is to lead with value.

This is the part

that trip's most people up

because most people

don't think they have value to give.

So your first options are to

see where you can help

send actionable tips

if you personally have them,

or you can send

resources, videos, articles

or anything that may help with them

building what they're building

in accordance with their goal.

And so if you have to ask more questions

in order to get more specific

on what they're building

so that you can actually

help them with that, then do so.

Ask more questions in between these.

So if you have no value to give,

you can send a resource

that can help them with their goals.

Connect them with someone else

in your network.

Just continue having a good conversation

and showing interest.

Show that you're interested

in helping them.

So step number five is to get on a call

to make a deeper connection.

So this part is optional,

but highly recommended.

You don't have to get on a call

with someone,

but I would practice it right,

Especially if you're an introvert.

It helps a lot to be able

to get on a Zoom call

and just talk with someone,

because making that face to face

connection is priceless, right?

Especially on the internet

where nobody really knows

your mannerisms.

They don't know how you talk outside

of like a scripted reel or post,

and it just helps to mesh

on that personal level.

And so when I was starting out,

I was getting on Zoom

calls left and right.

Even if I didn't feel like it.

I remember

being so anxious

one time when I was DMing,

someone with like 50,000 followers,

I was just like, Oh my God, this guy.

Like, it's crazy.

I can't believe I'm

even getting on a call with him.

And then you realize

that every single person

behind a high following count

is human to they're just like you.

And so people think

that getting on a Zoom

call is weird because, one,

they haven't done it.

And it's

a lot more normal than you think.

If you just ask someone, Hey,

you want to get on call and like,

I can help out with what you're building,

or we can just talk shop

and have a good time.

And so it also helps

to just take the conversation

to somewhere

like Telegram or WhatsApp

where you can send them

like a voice message, right?

You can make it more personal.

And now I mentioned WhatsApp.

There's people in the replies

of these YouTube videos,

I'm going to get you

one day, motherfucker.

But there's like these scammers

that have their name as like WhatsApp

and then a number

and they have my profile picture.

That's so weird.

Like, I'm sorry,

I'm sorry if you guys like,

click on that. You're an idiot.

Don't click on those things.

So step number

six is to follow up with value, right?

You've waited some time.

You've gotten on a call with them.

Maybe there's some space

between the messages.

The conversation fizzled out,

but it helps to strengthen that

or just like keep that connection going.

Oh my God, my text guys calling me.

Hey, how are you, man?

Yeah, sounds good, man.

I really appreciate it.

So when you're following up with value,

you want to remember their goals, right?

You want to have their goals top of mind.

So when you come across something

or you find something interesting,

just as you're consuming content

or you're reading books

or you're watching YouTube videos

or you're building stuff out,

then you can think to send it to them

in order to just continue

providing value to them.

I've done this before

with like content systems

that I built out

or like notion templates

that are built out.

And if I feel like it'll benefit

one of my friends and my network,

then I'm going to send it to them

and just be like,

Hey, man, I built this out.

Maybe it'll help with X, Y, Z.

And so if you want like

a hard script to practice,

I don't recommend like copy pasting

any of these, just use your own voice.

But if I were to give a script,

it would just be.

I remember you telling me

about your plans

for their project or goal.

I found this today

and thought you'd find it helpful

so it could be a YouTube video.

Or it could be really anything

that you just feel like

they would benefit from.

So the last step, step number

seven, is to follow up with an ask

notice how we provided value.

We've followed up with value.

All of this is variable, right?

You don't have to do it

exactly in this order.

These are kind of just the principles.

And if you study influence or persuasion,

you'll understand this a lot more.

So I'd recommend like the book Influence

by Robert Cialdini.

But by this point

you've built

a pretty damn solid connection

without asking for anything yet.

And understand

this is a long game as well, right?

If you're here to just like

get a quick payment from them

or get like a quick retweet

from someone

or a quick share,

like you may succeed,

but it's not sustainable.

You're not building an actual

like good network that you can rely on.

And so at this point,

you can ask them to join

a mastermind group,

send them one of your posts

that you've put a lot of time into

because they may share

or retweet that, right?

You don't even have to ask them

to retweet it. They could just share it.

And the third is ask

any specific questions

you have for them

without paying for consulting. Right.

So this is like

what a lot of people miss is

they'll just shoot a message immediately

to someone

and expect like a thought out answer

when there's no relationship there.

And so if you have a burning question

that you want answered,

then you should practice

building a relationship,

because a lot of the time, I mean,

some people do this.

I haven't really done it in the past,

but I know there's some like big,

big people

where someone will send them a question

because they don't take into account

how much time, like they're busy people.

And so the person will send them

like a link and be like,

Hey, you can sign up

for a consulting call here.

It's like a thousand bucks, right?

And so no one's going to pay that.

But if you actually network

with this person,

you show their that you're a cool person

and a real person,

then you can usually ask questions

and get answers because they like you.

And so if your plan is to leverage

these people for audience growth,

then you need to write a tweet

that they would think

about retweeting, right?

So you could write a tweet

that mentions

the topic that you learned from them.

You can write a post on Instagram

and tag them in it

because you inspired a part of that post.

And then when you send that to them,

you just be like,

Yo, just wrote this up

and thought you'd enjoy it.

It was inspired

by our previous conversation

and if they're tagged in it,

then there's mutual benefit

because if they share it in

that post gets traction,

it just looks better for them anyways.

And so for DMS,

you should be reaching out

to people every single day, right?

I'm assuming

if you want to become a creator

or your solopreneur one person business,

you are in the space

to not only learn

and produce and meet people,

but that's exactly it is.

You're there to meet people

if you like someone's posts

deem them and tell them you like it.

If you like

someone's reply

like it, engage with it and just be like,

Hey man, I love that reply on the post.

Like it's so easy to just send a DM

to thank people

for what they're doing online.

And so there's a bonus tip number eight,

because you might be thinking, Dan,

won't this take a lot of time?

It's like, yes, obviously

zoom out and see the big picture.

If it's going to take you four years

to get a formal education and a degree

and then another ten years

to actually work your way up

the ladder to a reasonable salary

that you can live with,

then it's going to take a few

months, years.

It's going to take some time

to build your own thing.

And all of this is ironic

because the uncertain

or the uncomfortable path or doing

your own thing

is the only quick fix out there.

And when I say quick,

I just mean

like an expanded time horizon.

It could take you two years

to start making ten, 20, $50,000 a month

by building your own thing.

But then people love

the certainty of like,

Oh, I go to college for four years,

I get to take a break,

I get to go and work for this

cool, big status based company

and then work my way up

the ladder from $50,000 a year

to $100,000 a year

and then get capped there

and then eventually start my own thing

and maybe spend a few years doing that

when you could have

just done it from the start.

That's why

the digital world has no barriers.

This is such an important thing.

We do not live in the world that we lived

in ten years ago.

You live right now

and there's ample opportunity

to build whatever the fuck you want.

And so another thing

is bringing your ideal future.

The actions

you're going to be taking

then anyways into the now

is something that you should be doing.

If you want to be a writer

and you're not writing for 1020 minutes,

even an hour a day

and then just scaling it up

as you are able to make

that more sustainable in your life,

that's what you do

if you're going to have to DM people

anyways, when it comes

time to start building your own thing,

you should be doing it right now.

So start with DMing two people a day.

You like their content,

dim them,

then bump it up to five,

bump it up to ten.

I promise that alone will just change

fucking everything.

Because the thing with this is is like,

Oh, you

like why

would I do these things

if I'm not being paid for it?

Do you, do you see the dissonance there?

There's a huge dissonance where it's like

you're not going to be able

to get paid for it

until you have enough practice

from doing it without getting paid

in order to get paid.

And preferably it's

something you like doing.

Like if you're going to be writing

every day in the future

and getting paid for it,

but you're not writing every day

right now and working your way up

in terms of income,

then I don't know what you're doing.

Like I'm feeling feisty today, so just

get your shit together. That's it.

So if you like the video, like the video,

if you want to comment

on the video comment,

if you want to subscribe, subscribe.

I'd love if you did that.

Check out links in the description

for to our writer.

Learn new skill.

Learn how to leverage it.

Digital Economics

Masterclass on Brand Content

Marketing Product Model Mastery.

For a community of like minded people,

you can join for five bucks

Link in the description

free challenge, creative challenge,

free power or other cool stuff.

Just explore down there.

And with that,

I hope you have an

incredible rest of your day.