How to Fill in The 7 Backend Keywords on KDP for Maximum Sales (Most Do it Wrong)

Summary

In this informative video, Sean discusses the strategy for optimizing Amazon KDP backend keywords to boost book sales. He emphasizes the importance of not repeating keywords from the title and subtitle and avoiding metadata manipulation. Sean reveals the KDP algorithm's ability to mix and match keywords for broader ranking opportunities, but also notes the trade-off between ranking strength and the number of keywords. He suggests a balanced approach, using both single keywords for stronger ranking and multiple keywords for a wider reach. Sean also shares methods for keyword research, including analyzing competitors' titles, using the Amazon Search Suggestion Expander, and Publisher Rocket for conversion rates.

Takeaways

• 📈 Maximize book sales on Amazon KDP by properly utilizing the seven backend keywords feature.
• 🔍 Do not include keywords in the backend keywords section that are already in the title or subtitle.
• 🤖 Understand the Amazon algorithm; it's beneficial to know how it works for better book ranking.
• 🚫 Avoid metadata manipulation, which can lead to a poor customer experience and potentially result in account suspension.
• 💡 Amazon KDP allows mix and match of keywords, creating various combinations for better visibility.
• 📊 A single keyword in a box may result in a stronger ranking (higher chance to be on the first page) compared to multiple keywords in one box.
• 🔥 Use a mix of strategies: some boxes with a single keyword for stronger ranking and others with multiple keywords for broader reach.
• 🔍 Conduct keyword research using competitors' titles and subtitles, search suggestions, and tools like Publisher Rocket.
• 📈 Use tools like Publisher Rocket to identify keywords that have high search volume and conversion rates.
• 📚 Be cautious about using the word 'book' in the backend keywords as it may not be allowed.

Q & A

What is the main focus of the video?

The main focus of the video is to explain how to properly fill out the seven backend keywords for Amazon KDP to maximize book sales.

Why is it important to understand the Amazon algorithm when filling out backend keywords?

Understanding the Amazon algorithm is important because it helps you to know how your book will rank in search results for different keywords, which can lead to better visibility and increased sales.

What should you avoid including in the backend keywords section?

You should avoid including keywords that are already in the title and subtitle, as well as any form of metadata manipulation such as using terms like 'free', 'sale', 'new', 'bestseller', or competitors' names and book titles.

How does the KDP system handle multiple keywords in one box?

KDP mixes and matches keywords in the same box, creating various combinations that your book can rank for, thus increasing its visibility across different search terms.

What is the trade-off between using one keyword per box versus multiple keywords in the same box?

Using one keyword per box may result in a stronger ranking for that specific term, while using multiple keywords in the same box can lead to a weaker ranking but cover more search terms.

What are some methods to find keyword ideas for the backend keywords section?

Methods to find keyword ideas include analyzing competitors' titles and subtitles, using search suggestion expanders, and utilizing tools like Publisher Rocket for keyword research and conversion rates.

Why is it recommended to mix both strategies of using one keyword per box and multiple keywords in the same box?

Mixing both strategies allows you to target high-priority keywords with stronger rankings while also covering a broader range of search terms, maximizing your book's visibility and potential sales.

How can you use the Amazon Search Suggestion Expander plugin?

The Amazon Search Suggestion Expander plugin provides more keyword ideas as you type, offering a wider range of suggestions than the standard Amazon search results.

What is the significance of the green indicators in Publisher Rocket's keyword search section?

The green indicators in Publisher Rocket's keyword search section signify keywords that have a high conversion rate, meaning they are more likely to lead to sales.

What is the recommended approach to using the seven backend keyword boxes?

The recommended approach is to use a combination of one keyword per box for high-priority terms and multiple keywords in the same box for broader coverage. This strategy balances ranking strength with the number of keywords targeted.

What is the role of Publisher Rocket in the self-publishing process?

Publisher Rocket is a comprehensive tool used in the self-publishing process for keyword research, analyzing competition, and optimizing book listings to increase visibility and sales.