Lesson 2: Domain Overview

Summary

Learn how to effectively analyze your website's performance against competitors using the Domain Overview tool. This video demonstrates how to compare key metrics like Authority Score, Organic Traffic, Backlinks, and Paid Keywords across up to four competitors. You'll also discover how to track competitor growth over time, analyze performance across countries, and use insights to inform your strategy. Perfect for conducting competitive research in any industry, this lesson equips you with tools to better understand your market landscape and gain a competitive edge.

Takeaways

• 🌐 Use the Domain Overview tool to instantly compare your website against up to four competitors.
• 📊 The tool provides insights into authority score, backlinks, organic keywords, traffic share, and more.
• 📅 Historical data is available to analyze trends in competitors' growth or decline in organic traffic and other metrics.
• 📝 Annotations and notes, including Google updates and major industry events, help track changes in organic traffic.
• 📑 The Compare Domains feature allows side-by-side analysis of competitors' authority score, traffic, keywords, and backlinks.
• 🔍 The Keyword Gap tool helps identify missed keyword opportunities by showing shared and unique keywords among competitors.
• 📈 The Growth Report tracks organic and paid traffic, backlinks, and keyword trends over specific periods.
• 🌍 Compare up to five countries for traffic share, organic growth, and paid keyword performance across regions.
• 🚀 Actionable competitive insights help businesses understand shifts in market strategies and refine their own tactics.
• 📥 Export reports and share insights with clients to improve their marketing strategy and performance.

Q & A

What is the primary purpose of the Domain Overview tool in Semrush?

The Domain Overview tool allows users to compare their website’s performance against competitors, providing insights into Authority score, Backlinks, Organic keywords, Traffic share, and other metrics.

How many competitors can be analyzed simultaneously with the Domain Overview tool?

You can analyze up to four competitors simultaneously using the Domain Overview tool.

What are the three main categories covered by the Domain Overview report?

The three main categories covered by the Domain Overview report are Organic search, Paid search, and Backlinks.

What historical data can the Domain Overview tool provide, and how can it be useful?

The tool provides historical data on competitor growth or decline, helping users understand competitors' strategies, such as increases in branded traffic, paid keywords, or ad spend.

What is the significance of Semrush sensor annotations in the organic traffic module?

Semrush automatically annotates when Google updates occur or when the Semrush sensor detects search volatility. Users can also add custom notes, such as industry events or competitor website changes.

How does the ‘Compare domains’ feature help with competitive analysis?

The 'Compare domains' feature allows users to compare key metrics like authority score, organic traffic, organic keywords, backlinks, and paid traffic cost for their website and competitors side-by-side.

How can the Domain Overview tool help businesses refine their keyword strategy?

By comparing domains, businesses can see if they are competing with the right players and adjust their keyword strategy accordingly, such as targeting smaller competitors or specific branded keywords.

What kind of actionable data does the Domain Overview report provide?

The report provides actionable data related to keywords, helping users identify shared and unique keywords their competitors rank for, which they may be missing out on.

What insights can be gained from the Growth Report in the Domain Overview tool?

The Growth Report shows organic and paid traffic, backlinks, and other metrics over time, helping users understand competitors’ past strategies and significant changes in their performance.

How can the Domain Overview tool be used for international competitive analysis?

The tool provides organic traffic by country, allowing users to compare traffic share across different regions and analyze growth or stagnation in specific geographic markets.