"You're My Happy Place" - McDonald's Commercial | Evaluating Messages

Summary

The video analyzes a McDonald's advertisement focusing on inclusivity, love, and relationships. It highlights a scene where an employee interacts with her partner in a playful yet touching moment, subtly promoting the brand's support for the LGBTQ+ community. The ad is praised for its creativity, using a skateboard in the drive-thru and showing McDonald's as a welcoming space for all. The video emphasizes how the commercial connects people through love and memories while promoting inclusivity in a respectful and delicate way.

Takeaways

• 🍔 The advertisement is for McDonald's and features a lighthearted and romantic scene at the drive-thru.
• ❤️ The central theme revolves around a personal connection between two employees, showcasing inclusivity and LGBTQ+ representation.
• 🎥 The ad uses creative elements like a skateboard to enhance the drive-thru experience and add a playful touch.
• 📈 The commercial aims to promote McDonald's brand and its easy drive-through service, highlighting customer convenience.
• 🌈 It emphasizes McDonald's as a welcoming place for everyone, including the LGBTQ+ community, and promotes a sense of belonging.
• 📺 The advertisement is particularly notable for its subtle yet impactful message, which resonates with the LGBTQ+ community.
• 🎉 The ad is part of a series of love-themed commercials by McDonald's that have gone viral, indicating a successful marketing strategy.
• 🏆 The video celebrates love and relationships in a way that is both respectful and relatable, avoiding over-sexualization or fantasy.
• 📢 The message is that McDonald's is a place for making memories, sharing time, and meeting new people, extending to all communities.
• 👏 The speaker expresses personal appreciation for the ad's positive representation and the validation it brings to the LGBTQ+ community.

Q & A

What is the name of the McDonald's commercial discussed in the script?

The name of the McDonald's commercial discussed in the script is 'You're My Happy Meal'.

What is the main theme of the advertisement?

The main theme of the advertisement is love, specifically showcasing a romantic relationship between two women.

What is the unique way the girlfriend orders food in the commercial?

The girlfriend uses a skateboard to order food through the drive-thru, which is a creative and playful method.

How does the commercial use the phrase 'bak'?

The commercial uses the phrase 'bak' in a playful manner, originally used to describe melting ice cream but in this context, it is directed towards the girlfriend, suggesting she is melting due to the intense affection.

What is the significance of the girl ordering multiple times through the drive-thru?

The girl ordering multiple times through the drive-thru signifies her effort to see her partner, indicating they have a close relationship and enhancing the emotional impact of the advertisement.

Why did the presenters choose this particular scene from the commercial for their presentation?

The presenters chose this scene because it reveals the close relationship between the two women and adds a heartwarming element to the advertisement.

What is the intended audience for this McDonald's commercial?

The intended audience for this commercial includes the LGBTQ+ community, promoting inclusivity and acceptance.

How does the commercial portray the LGBTQ+ community?

The commercial portrays the LGBTQ+ community with respect and love, without over sexualizing or fantasizing, making it relatable and validating for the community.

What message does the presenter appreciate about the commercial's portrayal of the LGBTQ+ community?

The presenter appreciates that the commercial hits the spot for the LGBTQ+ community by promoting a subtle and respectful message of inclusivity.

What is the overall message of the advertisement?

The overall message of the advertisement is that McDonald's connects people, bringing them together regardless of their background or identity, and is a place to make memories with loved ones.

How does the commercial reflect the current societal attitude towards LGBTQ+ relationships?

The commercial reflects a current societal attitude of openness and acceptance towards LGBTQ+ relationships, showcasing a positive and inclusive representation.

Outlines

00:00

🍔 McDonald's Drive-Thru Love Story

The paragraph introduces a McDonald's advertisement titled 'You're a Happy Meal', focusing on the ending scene where an employee offers ice cream to her girlfriend. The girlfriend's repeated visits to the drive-thru are not random but a way to see her partner. This realization adds a heartwarming twist to the story. The advertisement is chosen for its cuteness and the revelation of a close relationship, which enhances the meaning of the girl's actions. It also showcases the drive-thru's efficiency and the friendly service of McDonald's employees.

05:02

🏳️‍🌈 Promoting Inclusivity and Love

The second paragraph delves into the advertisement's underlying message of inclusivity, particularly towards the LGBTQ+ community. It praises McDonald's for subtly and respectfully representing a same-sex relationship without over-sexualizing or fantasizing it. The speaker, identifying as queer, feels seen, heard, and validated by the advertisement's portrayal. The message is that McDonald's is a place for making memories and connecting with loved ones, extending a welcoming environment to all, regardless of their identity. The speaker appreciates the advertisement's impact on the LGBTQ+ community and encourages viewers to watch the full ad on various platforms.

Keywords

💡McDonald's Drive-Thru

The McDonald's drive-thru is a service point where customers can order food from their vehicles without needing to enter the restaurant. In the video, the drive-thru serves as the backdrop for the characters' interactions, highlighting its ease of use and friendly customer service. It's also used creatively, with a character on a skateboard using it, which emphasizes McDonald's inclusivity and adaptability.

💡LGBTQ+ Representation

LGBTQ+ representation refers to the inclusion of diverse sexual orientations and gender identities in media. The commercial features a subtle yet significant representation of a same-sex relationship, showing two women interacting through the drive-thru. This underscores the brand's message of inclusivity and acceptance, which resonates with the LGBTQ+ community.

💡Inclusivity

Inclusivity means making everyone feel welcome, regardless of their background or identity. In this video, McDonald's demonstrates inclusivity by showcasing an LGBTQ+ couple in a casual, non-stereotypical manner. The subtle inclusion signals to the audience that McDonald's is a place where everyone is accepted, creating a safe space for all communities.

💡Ice Cream Scene

The ice cream scene involves an employee offering an ice cream to her girlfriend, who keeps returning to the drive-thru. This playful and romantic gesture uses the metaphor of melting, which normally refers to ice cream but here conveys the emotional warmth and affection between the two women. It adds to the video’s overall theme of love and connection.

💡Kilig Factor

The 'kilig factor' is a Filipino term for the feeling of romantic excitement or butterflies. In the video, the repeated interactions between the two women create a 'kilig' moment for the viewers, especially when one character repeatedly comes back to the drive-thru just to see her partner. This feeling strengthens the emotional impact of the commercial.

💡Fan Service

Fan service refers to content in media designed to please the audience. In this case, the McDonald's ad uses elements like the 'kilig factor' and the same-sex couple to engage viewers, especially those from the LGBTQ+ community. It provides feel-good moments that resonate with its target audience, making it more likely to go viral.

💡Love-Themed Commercials

Love-themed commercials focus on romantic relationships as a way to connect with the audience emotionally. The McDonald's advertisement follows this trend by depicting the bond between two women, emphasizing that McDonald's is a place where love is celebrated. This strategy is noted as being successful in past McDonald’s ads as well.

💡Viral Marketing

Viral marketing refers to content that spreads quickly through social media or word-of-mouth. The video taps into viral potential by using love, inclusivity, and fan service, elements that are relatable and shareable. The narrator mentions previous McDonald's ads that went viral, showing the effectiveness of this approach in engaging a broad audience.

💡Skateboard Ordering

In the video, one character orders food through the drive-thru while on a skateboard. This creative choice highlights McDonald's flexibility in serving different types of customers, breaking the norm of using cars in drive-thrus. It adds to the commercial’s appeal by showing McDonald's as fun and adaptable.

💡LGBTQ+ Empowerment

LGBTQ+ empowerment in the context of this ad refers to the portrayal of a same-sex relationship in a positive and normalized way. The narrator, who identifies as queer, expresses feeling seen and validated by the commercial. This empowerment comes from the subtle but respectful representation, promoting acceptance without resorting to stereotypes.

Highlights

The advertisement is a recent McDonald's commercial entitled 'You're My Happy Meal'.

The chosen scene is the ending where an employee offers ice cream to her girlfriend.

The girlfriend admires the employee, and the employee playfully uses a phrase typically associated with melting ice cream.

The scene reveals a close relationship between the girl and the employee, enhancing the emotional impact.

The advertisement uses a skateboard through the drive-thru as a creative ordering method.

The commercial is a love-themed ad, a concept that is relatable and often goes viral.

Previous love-themed McDonald's commercials that went viral include the 'T. Parin' commercial from 2016.

The advertisement promotes McDonald's brand name and its easy drive-through service.

The commercial features friendly employees, making the ordering process comfortable.

The intended audience includes the LGBTQ+ community, promoting inclusivity.

The speaker, who identifies as queer, feels seen, heard, and validated by the commercial's representation.

The commercial is done delicately, with respect and love, without oversexualizing or fantasizing the relationship.

The message is that McDonald's connects people and is a place to make memories with loved ones.

The commercial extends its values to the LGBTQ+ community, assuring them of a safe and welcoming environment.

The speaker appreciates the advertisement for its message and its impact on the LGBTQ+ community.

The advertisement is named 'You're My Happy Meal' and can be found on YouTube, Facebook, or other platforms.

The speaker thanks the viewers for watching and ends the video.

Transcripts

hi welcome to McDonald's drivethru hi

it's on cheeseburger please with fries

and

drink thank

[Music]

you hi is a medium fries

please thanks

let

large ice coffee original

please m'am desert

[Music]

po

love

[Music]

good day beautiful people my name is

Francine Isabela and my partner for this

presentation is Marty TR the video you

just watch is the chosen advertisement

that we wanted to expound them so let's

begin the advertisement we chose is the

recent mcdo commercial entitled you're a

happy Le the specific scene we CL is the

ending scene where the employee offered

an ice cream to her girlfriend who kept

on coming back ordering through the

drivethru just to catch a clips of her

the girlfriend stared at the employee

admiring her and the employee said

Bak a playful use of words that are

usually meant for the ice cream melting

but in this context it is directed

towards her possibly melting because of

the intense SK so why did we choose this

particular scene well aside from its

cuteness we chose this scene because it

revealed that the girl wasn't just

sitting on a random employee and that

they actually have a close relationship

as a result it enhanced the meaning of

the past gestures of the girl going

through the trouble of ordering multiple

times using the drive-thru just to see

her partner and this realization gives

off the gig factor that strikes the

heart of the

[Music]

oans so one of the notable aspects of

creativity that was shown in the

commercial is the witness of using a

skateboard through the drive-thru as a

means for ordering food aside from the

fan service the kague factor it is just

a clever way to show that mdos

drive-thru accepts and promotes that way

of ordering partnered with the

cheesiness of the

video as we can see it is really

noticeable that the Masa loves love

themed commercials because this is often

deemed the most relatable concept today

and considered one of the easiest to hit

a viral video a few examples of Love

themed commercials of mdo that went

viral before or the T parin commercial

from 2016 led by the actress Elise hoson

who was at the time was actually going

through a breakup and of course who

would forget

[Applause]

[Music]

the God of course who would forget that

by alen Richards and Main Mendoza Ang

tambalang ala back in 2016 and many many

more since the video is an advertisement

the purpose of it is to promote the

brand name of McDonald's which they

managed to build they were able to

feature the easy drive-through mechanics

that they offer as well as the friendly

employees working there making the

ordering process much more

comfortable

[Music]

as we can all see the intended audience

for this commercial aside from mdo

promoting themselves is this is for the

lgbtq plus Community it is made to

promote inclusivity after years and

years of discrimination ignorance

turning a blind eye and acting like they

don't exist until finally the mass media

and the corporate world are learning to

accept and include them it is great to

know and witness that our generation

today are open and accepting of this

kind of relationship kind of love and

kind of life as someone who also

declares themselves as queer I feel so

seen I feel so heard I feel so validated

and cherished for the first time because

there are only only few contents that

are good enough to represent my

community without over sexualizing them

or over fantasizing them I love that

this commercial was done delicately with

respect respect and love we're not

trying too hard they are not trying to

be too obvious it was just a Hint it was

just an undertone that only few can

notice and understand and I love

that in a praise the message that the

audience can derive from it is that

McDonald's connects people a short but

meaningful one McDonald's is a place

that you could use to make memories with

your love ones to share time with them

and even to meet new people it's really

up to you to decide and this value

extends to the lgbtq plus Community they

are welcome in the establishment and

assured that they are safe McDonald's

brings people together regardless of

their background or

identity so yeah um that's the end of

this video I hope you enjoyed this as

much as I did and before I end this

video I first want to commment but Don

for filming this video I know their

purpose was to um promote their um um

brand name but the message of it

actually hits the spot for our lgbtq

plus community and I appreciate that so

yeah um if you want to watch the ad its

name is your my happy pleas by McDonald

you could watch it on YouTube um

Facebook or any platform really so yeah

um thank you for watching and goodbye

for