KENAPA KITA GAK BISA BIKIN FILM KAYA GINI⁉️ | REACTION IKLAN "MARJAN CINEMATIC UNIVERSE" (2025)

Summary

In this energetic reaction video, the creator analyzes the latest Marjan advertisement, praising its cinematic quality and innovative fusion of Indonesian folklore with modern sci-fi elements. Reflecting on past Marjan campaigns, the creator highlights how these ads blend traditional myths with cutting-edge production techniques. The video delves into the themes of technology and AI, particularly focusing on Calon Arang as a symbol of the dangers of technology. With humor and enthusiasm, the creator discusses the potential for Indonesian media to break boundaries, while inviting viewers to engage and share their thoughts on the evolving world of Marjan ads.

Takeaways

• 😀 The video begins with a humorous disclaimer that the video is not sponsored by Marjan, but the creator would gladly accept sponsorship if offered.
• 😀 The speaker discusses the excitement surrounding Marjan's annual Ramadan ad campaign, highlighting its massive popularity and viral reach each year.
• 😀 The speaker praises Marjan for choosing quality over quantity, contrasting it with other brands that prioritize releasing multiple ads, like MCU movies.
• 😀 Marjan's ads are described as cinematic experiences, with a budget that rivals major movie productions, ensuring high production values, including set design, costumes, and special effects.
• 😀 Marjan's 2023 ad features a shift towards science fiction, a departure from their usual mythological themes, which is seen as innovative in Indonesia.
• 😀 The ad creatively blends traditional Indonesian folklore with modern storytelling, appealing to younger audiences by incorporating elements like superheroes and sci-fi.
• 😀 The speaker highlights the high-quality visual effects and production values in the ad, comparing it to Hollywood-level standards, despite the limited budget.
• 😀 The speaker reflects on how the quality of Indonesian ads and films often depends on budget and support, emphasizing that with sufficient funding, Indonesia can produce impressive cinematic experiences.
• 😀 The Marjan ad is praised for pushing boundaries with cutting-edge technology, such as LED sets and green screens, creating a visually stunning experience for viewers.
• 😀 The speaker critiques how mainstream Indonesian films often fail to maintain consistency due to budget limitations but expresses hope that future projects can improve with better funding and support.

Q & A

What is the primary focus of the video script?

The video focuses on reacting to and analyzing a Marjan commercial, which is known for its high-quality cinematic ads during Ramadan. The speaker praises Marjan's approach, highlighting its focus on quality and storytelling rather than quantity.

What is the significance of Marjan’s ads during Ramadan?

Marjan's ads during Ramadan have become a highly anticipated annual event in Indonesia. They are known for their elaborate and cinematic storytelling, blending traditional folklore with modern themes. The ads are considered culturally significant and often go viral.

What does the speaker mean by 'Marjan Cinematic Universe'?

The 'Marjan Cinematic Universe' refers to the idea that Marjan’s ads are so well-produced and rich in storytelling that they resemble a film universe, with recurring characters and themes across different years, much like cinematic franchises like the Marvel Cinematic Universe (MCU).

How does the speaker compare Marjan’s ads to other brands?

The speaker contrasts Marjan’s ads with those of other brands, particularly noting that while competitors like Tropica and ABC still use traditional methods, Marjan invests in high-quality, visually stunning ads. Marjan’s focus is on creating impactful, memorable narratives, while competitors are seen as following older advertising styles.

What impact does the speaker believe Marjan's ads have on the audience?

The speaker suggests that Marjan's ads create strong psychological impacts on viewers. The ads are designed to evoke strong emotions and become memorable, reinforcing the Marjan brand as a symbol of quality and innovation, especially during Ramadan.

What is the speaker’s view on the budget and production quality of Marjan's ads?

The speaker praises the high budget and production quality of Marjan's ads, estimating it to be in the hundreds of millions. The speaker notes the use of advanced visual effects, costume design, and set production that sets Marjan apart from many other brands in Indonesia.

What does the speaker highlight about the visual effects used in the Marjan ad?

The speaker discusses how the Marjan ad uses impressive visual effects, including CGI and LED backgrounds. While some effects are clearly high-end CGI, the speaker also identifies the use of LED screens as a cost-effective method to achieve impressive visuals, suggesting that both green screen and LED technologies are used.

What is the connection between the Marjan ad and the mythological character Calon Arang?

The speaker draws a parallel between Calon Arang, a legendary figure in Indonesian folklore, and the depiction of a villainous AI in modern sci-fi films. The ad portrays Calon Arang as a powerful figure controlling humanity through technology, drawing on themes of modern dependency on technology and social media.

Why does the speaker mention Calon Arang in relation to current global sci-fi trends?

The speaker connects Calon Arang to global sci-fi trends, particularly referencing AI villains in movies like 'Mission Impossible' and 'The Terminator.' By reinterpreting Calon Arang as a symbol of technological domination, the ad taps into modern fears about AI and the control it may exert over society.

What does the speaker propose for future discussions about Marjan ads?

The speaker suggests that future videos could analyze and rank the top Marjan ads from 2019 to 2025, providing further insights into how the ads evolve and continue to integrate modern cinematic techniques with traditional Indonesian folklore.