Ep. 89 - O método é o grande diferencial do seu produto

Summary

In this engaging conversation, Leandro and Júnior discuss the intricacies of the advertising world, particularly focusing on the role of the art director. Leandro shares his 20 years of experience in the field, highlighting the importance of creativity, strategy, and understanding the client's needs. He emphasizes the value of having a well-structured method for idea generation and execution, and the need to adapt to the ever-changing landscape of the industry. The discussion also touches on the challenges of balancing perfectionism with the practicalities of producing content, and the potential of leveraging social media platforms like Instagram for professional growth.

Takeaways

• 🌟 Embrace uncertainty and the unknown, as it can lead to unexpected wisdom and learning opportunities.
• 📍 Recognize that everyone has a unique background and story, which contributes to the diversity of perspectives and experiences.
• 🎯 Focus on creating a distinct and differentiated approach in teaching design, especially when it's a widely taught subject.
• 🚀 Leverage your 20 years of experience in art direction to create a unique selling proposition for your course.
• 💡 Understand that being an art director is not just about creating beautiful ads, but also about strategic thinking and understanding the bigger picture.
• 🌐 Be open to new ideas and perspectives, even if they come from different or unexpected sources.
• 🔍 Conduct thorough research and analysis to identify patterns in successful creative work and use them to develop your teaching methods.
• 🛠️ Develop a method that is empirical and backed by your personal experiences, making it robust and credible.
• 📈 Use testimonials and success stories from people you've mentored or worked with to demonstrate the effectiveness of your methods.
• 🎓 Consider the long-term impact of your course and how it can help students achieve their career goals in the field of design and art direction.
• 🔥 Be prepared to adapt and evolve your teaching methods over time to stay relevant and effective in a changing industry.

Q & A

What is the main concern of the person speaking in the transcript?

The main concern is about creating and selling a course on graphic design, specifically focusing on the role of an art director in advertising agencies, and how to differentiate it from other common design courses.

What is the speaker's profession?

The speaker is a graphic design director working in an advertising agency.

How long has the speaker been working in the field of graphic design?

The speaker has been working in the field for 20 years.

What is the speaker's dilemma regarding the course they want to create?

The speaker's dilemma is how to make their course unique and different from the many other graphic design courses available, as they want to focus on the perspective and skills of an art director rather than just teaching graphic design tools.

What is the speaker's view on the importance of having a method or system in place for creative work?

The speaker believes having a method or system is crucial for creative work, as it helps in organizing ideas, executing projects, and achieving success in the advertising industry.

What does the speaker suggest about the role of an art director compared to a graphic designer?

The speaker suggests that an art director has a broader vision and is more involved in the overall concept, strategy, and execution of an advertising campaign, whereas a graphic designer might focus more on the technical and visual aspects.

How does the speaker describe the ideal creative process?

The speaker describes the ideal creative process as one that involves research, reference gathering, idea generation, and a clear understanding of the target audience and market demands.

What is the speaker's advice on how to handle the challenge of creating a unique course?

The speaker advises focusing on their own extensive experience, developing a method based on their unique perspective as an art director, and differentiating their course by offering insights that are not commonly found in other graphic design courses.

What does the speaker think about the future of the advertising industry?

The speaker believes that while the industry is changing, with potentially less focus on outdoor advertising, the demand for high-quality, strategic creative work will remain, especially from large brands.

How does the speaker plan to use their experience and knowledge in the course they want to create?

The speaker plans to use their 20 years of experience in the advertising industry, their understanding of the role of an art director, and their knowledge of successful creative strategies to develop a course that prepares students to become successful art directors.