F 4BCTHS ( Tourism Products - Characteristics )
Summary
TLDREl guion del video introduce el nuevo capítulo de productos turísticos, enfocándose en atractivos y destinos. Define un producto turístico como la satisfacción física y psicológica que ofrece a los turistas, incluyendo servicios y atracciones. Explora características como la intangibilidad, la inseparabilidad de producción y consumo, la diferenciación, la perishabilidad, la complementariedad y la inmovilidad de la propiedad. Cada característica influye en el comportamiento del consumidor, y los proveedores de servicios turísticos deben prestar atención a la satisfacción de los clientes para mejorar la calidad de sus servicios.
Takeaways
- 🌟 Un producto turístico se define como la suma de la satisfacción física y psicológica que proporciona a los turistas durante su viaje al destino.
- 🏨 Los productos turísticos incluyen instalaciones y servicios diseñados para satisfacer las necesidades de los turistas, como atracciones, transporte, alojamiento y entretenimiento.
- 🔗 Los componentes de un producto turístico son proporcionados por proveedores individuales, como hoteles, aerolíneas y agentes de viajes.
- 📦 Los productos turísticos son un tipo de servicio y los consumidores diferencian los productos turísticos de diferentes proveedores basándose en la calidad percibida del servicio.
- 🎭 Los proveedores turísticos deben prestar atención a la opinión de los consumidores sobre los servicios para mejorar la satisfacción del cliente.
- 🚫 Los productos turísticos tienen seis características principales: intangibilidad, inseparabilidad, diferenciación, perecedero, complementariedad e inmovilidad de la propiedad.
- 🙈 La intangibilidad significa que los turistas no pueden ver, oler o tocar los productos turísticos antes de comprarlos, ya que compran experiencias, no productos físicos.
- 🤝 La inseparabilidad indica que la producción y el consumo de los servicios turísticos ocurren simultáneamente, como en el caso de un corte de pelo en un salón de belleza.
- 🌈 La diferenciación sugiere que los servicios pueden variar en función de las experiencias y características personales de los empleados y las preferencias de los turistas.
- 🍂 La perecedero señala que los productos turísticos no se pueden almacenar; por ejemplo, las habitaciones de hotel o los asientos de avión no vendidos en una fecha específica se pierden para esa fecha.
- 🔗 La complementariedad implica que los productos turísticos, como el transporte, el alojamiento y la alimentación, a menudo se compran y se consumen juntos, influyendo entre sí.
- 🏠 La inmovilidad de la propiedad significa que los turistas solo adquieren la experiencia del servicio, no la propiedad del producto, como en el caso de un viaje en avión.
Q & A
¿Qué es un producto turístico según el guion proporcionado?
-Un producto turístico es la suma de la satisfacción física y psicológica que proporciona a los turistas durante su viaje al destino. Incluye aspectos como instalaciones, servicios y experiencias.
¿Cuáles son los ejemplos de servicios que forman parte de un producto turístico?
-Algunos ejemplos de servicios que forman parte de un producto turístico son hoteles, compañías aéreas, agentes de viajes, paquetes turísticos, parques temáticos, y eventos de MICE (reuniones, incentivos, convenciones y exposiciones).
¿Por qué es importante la satisfacción del cliente para los proveedores de servicios turísticos?
-La satisfacción del cliente es crucial porque los consumidores de servicios turísticos diferencian entre los productos ofrecidos por diferentes proveedores basándose en su percepción de la calidad del servicio, lo que influye en sus decisiones de compra.
¿Cuáles son las seis características de los productos turísticos mencionadas en el guion?
-Las seis características de los productos turísticos son: intangibilidad, inseparabilidad, diferenciación, perecedero, complementariedad e inmovilidad de la propiedad.
¿Qué significa la intangibilidad en el contexto de los productos turísticos?
-La intangibilidad significa que los turistas no pueden ver, oler, saborear o tocar los productos turísticos antes de comprarlos, ya que lo que compran son las experiencias que estos les brindan.
¿Cómo se define la inseparabilidad en los productos turísticos?
-La inseparabilidad se refiere a que la producción y el consumo de los servicios turísticos ocurren simultáneamente; por ejemplo, cuando un turista recibe un servicio de un hotel, es en ese momento exacto que consume dicho servicio.
¿Qué es la diferenciación en los productos turísticos y cómo afecta la experiencia del turista?
-La diferenciación hace referencia a la capacidad de distinguir entre productos turísticos de diferentes proveedores. Afecta la experiencia del turista porque la calidad y la percepción del servicio pueden variar según las características personales de los empleados y las preferencias de los turistas.
¿Por qué son perecederos los productos turísticos?
-Los productos turísticos son perecederos porque no se pueden almacenar para su venta posterior. Un ejemplo es una habitación de hotel o un asiento de avión que no se venden y, por lo tanto, pierden la oportunidad de ser vendidos.
¿Qué implica la complementariedad en los productos turísticos?
-La complementariedad se refiere a la interconexión entre diferentes productos turísticos, donde la demanda de uno puede afectar la demanda de otros. Por ejemplo, si un atractivo turístico es menos popular, también disminuirá el flujo de turistas a restaurantes y tiendas cercanos.
¿Qué se entiende por inmovilidad de la propiedad en los productos turísticos?
-La inmovilidad de la propiedad significa que los turistas solo adquieren la experiencia del servicio y no la propiedad física del producto. Por ejemplo, después de un viaje en avión, lo que se lleva es la experiencia del viaje, no la posesión del avión.
Outlines
🌟 Introducción a los Productos Turísticos
El primer párrafo introduce el concepto de 'productos turísticos', definidos como la suma de satisfacciones físicas y psicológicas que brindan a los turistas al viajar a un destino. Estos productos incluyen servicios como transporte, alojamiento y entretenimiento, proporcionados por diferentes proveedores. Se enfatiza que los productos turísticos son una mezcla de servicios y experiencias, y que su calidad puede variar según el proveedor y la percepción del consumidor. Se mencionan características como la intangibilidad, la inseparabilidad, la diferenciación, la pereceder, la complementariedad y la inmovilidad de la propiedad.
🏞 Características de los Productos Turísticos: Intangibilidad y Experiencia
El segundo párrafo se centra en las características de los productos turísticos, destacando la intangibilidad y la experiencia. Los turistas no pueden ver, oler, saborear o tocar los productos turísticos antes de adquirirlos; lo que compran son experiencias, no productos físicos. Se ilustra con ejemplos como viajar en avión, alojarse en hoteles y visitar museos, donde lo que se adquiere es la memoria de la experiencia, no la propiedad física del mismo.
🔗 Características de los Productos Turísticos: Inseparabilidad, Diferenciación y Pereceder
Este párrafo explora la inseparabilidad de la producción y el consumo de servicios turísticos, donde estos se producen y se consumen al mismo tiempo. También se discute la diferenciación, que hace referencia a la variabilidad en la calidad de los servicios debido a factores como la experiencia del personal y las preferencias de los turistas. Además, se menciona la pereceder de los productos turísticos, que no pueden ser almacenados o reutilizados, lo que significa que una habitación hotel o un asiento de avión no vendido es una pérdida permanente para el proveedor.
🌐 Características de los Productos Turísticos: Complementariedad e Inmovilidad de la Propiedad
El cuarto párrafo cubre la complementariedad y la inmovilidad de la propiedad en los productos turísticos. La complementariedad se refiere a cómo diferentes servicios turísticos, como transporte, alojamiento y atracciones, se complementan entre sí para formar una experiencia completa de viaje. La inmovilidad de la propiedad indica que los turistas solo obtienen la experiencia de los servicios adquiridos, no la propiedad física, lo que significa que no pueden 'llevar a casa' la experiencia más allá de la memoria y las fotos.
Mindmap
Keywords
💡Producto turístico
💡Atracciones turísticas
💡Destinos turísticos
💡Intangibilidad
💡Inseparabilidad
💡Diferenciación
💡Perecedero
💡Complementariedad
💡Inmovilidad de la propiedad
💡Paquetes turísticos
💡Servicios turísticos
Highlights
Tourism products are defined as the sum of physical and psychological satisfaction provided to tourists.
Tourism products include facilities and services designed to meet tourists' needs.
A tourism product is a composite product, including a country's attractions, transportation, and accommodation.
Tourism products are services, and consumers differentiate based on their feelings about service quality.
Tourism providers must pay attention to consumers' views to improve satisfaction.
Tourism products have six characteristics: intangibility, inseparability, differentiation, perishability, complementarity, and non-transferable ownership.
Intangibility means tourists cannot see, hear, taste, or touch tourism products before purchase.
Inseparability indicates that production and consumption of tourism services happen simultaneously.
Differentiation means that tourism products can be distinguished from one another based on quality and elements.
Perishability signifies that tourism products cannot be stored; they are consumed at the moment of production.
Complementarity suggests that various tourism services are interrelated and affect each other.
The immobility of ownership means tourists acquire experiences, not ownership of the product.
Tourism products require the use of tangible items, but these do not represent the ultimate goal of tourists.
Tourism services are provided and consumed at the same time, as exemplified by haircuts at a salon.
Service quality in tourism can vary due to staff's work experience, personal characteristics, and attitude.
Tourists' knowledge, experience, interests, and hobbies contribute to the differentiation of tourism services.
The impact of external factors, such as a pandemic, can demonstrate the perishability of tourism products.
Complementarity in tourism products is evident when the decline in one service affects related services, like a decrease in tourists leading to reduced business for airlines, restaurants, and attractions.
Ownership in tourism is about experiencing services rather than owning a physical product.
Transcripts
student please get your nukes ready and
turn to page 8 at 58 page 58 and from
this lesson on we will start a new
chapter that is tourism products and we
will put our focus on attractions and
destinations so to start with let's look
at what is a tourism product a tourism
product can be defined as the sum of the
physical and psychological satisfaction
it provides two Tauruses doing their
traveling to the destination the tourism
product oka sazon facilities and
services like the example here ok the
facilities and services designed to meet
the needs of the tourists it can be seen
as a composite product as the sum total
of a country's tourist attractions our
transportation and accommodation of
course in the entertainment rich result
in consumer satisfaction each of the
components of a tourism product is
supplied by individual providers or
services of surfaces like hotel company
they provide accommodation services
allies they provide air passenger
transport or travel agents of course
they are more example other than the one
I listed here as you can see tourism
products are rare ears they include all
this apart from this six I can give you
extra example like travel package
touring entertainment amusement parks
mice mice m.i.c G stand for meeting
incentives conventions and exhibition
surfaces etc
recent products are a kind of service
and tourism consumers differentiate
between tourism products provided by
different providers on the basis of
their own feelings about service quality
when making their purchasing decision
there for tourism provider must pay
attention to consumers view on the
tourism services 'm improve client's
level of satisfaction so how about a
characteristic of the tourism products
there are six characteristics of the
tourism products they are intangibility
inseparability differentiation
perishability complementarity in
mobility of ownership and we will go
deeper into each of them okay in the
following table as you can see tourism
products are intangible and they are
produced and consumed at the same time
and they can be differentiated from each
other
and they are not asked and they are not
strong and they are mutually
complementary and the ownership of
rights in bam are non-transferable each
characteristic will influence the
consumer behavior so here is the first
one intangible nature okay
so Theresa's can never see here taste or
touch tourism products before they
actually purchase them okay this is
because what they purchase are the
experiences they are not actually
purchasing the physical product but the
experiences travel gives them including
taking the plane staying in hotels
visiting museums enjoying drama
performances taking the tourist boat
trips seeing famous mountains and great
rivers having fun and relaxing in clubs
etc for example
if you buy a package to Switzerland okay
so you cannot just buy the physical
product but you have to go there and it
day yourself enjoy the field there
yourself okay that's why we say that we
said intangible nature you cannot see
hear taste or touch trophic products
before you really purchase them alright
after enjoying such services tourists
can only retain this experience in their
memories and have no way of a crying
physical ownership no physical ownership
okay and only the memory you may say I
have the pictures but however this is
still the memory not the physical you
cannot get the mountain home not
physical ownership even where tourism
products require the use of tangible
purchases to complete the service
process such as for food and beverages
they do not in any sense represent the
ultimate goal of tourists who by tourism
products theresa's hope to achieve in
tangible goals such as happiness
excitement relaxation etc through their
travel experiences even you buy the
even you buy the snack or you even you
buy the food home however that is just a
part of the memory but not the physical
ownership of the whole trip so the
second characteristic will be
inseparability of production and
consumption okay your nooks page 58 so
when organizations in the tourism
industry light to the travel agent
provide services to tourists this is the
exact moment the tourists consume such
services I will use an other example for
example have
do you ever have there have you been to
the hair salon and get the haircut from
them the time you have the surface
exactly the time they produce the
surface to you so we said that the
second characteristic is the
inseparability of the production and
consumption actually this is also the
characteristic restate of the surface
proficient okay for example here is an
other example in Li is in flight flying
in the sky the passengers are consuming
flight surfaces at the same time and
when hotel cells are hotel room to a gas
for the night and then the gas utilizes
the hotel's room services at the same
time okay this is the moment of truth
the third one will be defense ation
differentiation means different you can
distinguish them from the others this
means that the elements that make up
tourism products and their quality
standards are difficult to control in a
unified manner for example even the
hotel staff they have the uniform ok
uniforms are the same however the
surface is provided can be different ok
you this is because the core of the
tourism product is to serve people even
when a tourism and our company can are
clearly regulate behavior or standard to
their staff but however when the surface
staff are in a certain kind of service
situation their work experiences they
have personal characteristics of the
staff and the word attitude of different
staff will all be different
that's why finally this all these
differences will make those surfaces
different the surface
provided to the tourists will also be
different because of this services
provided by different services staff in
the same environment can never be
completely the same in addition the
superiority or inferiority of the
tourism products is not only related to
the surface attitude and ability of
surface top but is also related to the
tourism consumer light consumers
knowledge about a hotel or the ally how
much they know about the airline the
experience they have with the hotel or
the ally or their interests they may be
interested in trying different airlines
okay or hobbies also generate different
experiences provided by the service
provider so as tourists directly
participate in the production and
consumption of services there
differences in tourist knowledge
experience interests and hobbies are all
contra built to differences in service
quality and satisfaction now the four
the fourth characteristics of tourism
product that is perishability tourism
products cannot bestow up for example
now we are undergoing the automatic
disease the corona rivals ok so a lot of
the hotels a lot of the restaurants a
lot of the airlines they have they have
no customers at all ok so a lot of
vacancies so can these go up and sell
again later of course not
so an occupy hotel rooms or unsold
airline tickets have forever lost their
chances to be sold for example airline
companies have no way of storing up
spare seats on nighttime flights to be
used to cope with the cloud that morning
or afternoon flight ok same
reason services cannot be sawed up once
it is produced it is consumed at the
same time okay the next one the fourth
one complementarity tourism is makeup of
activities such as our eating okay
catering services accommodation travel
entertainment and touring Chinese
generally speaking every trip requires
the purchase of tourism services
provided by different Tourism
Organization for example if I go to
Bangkok so I need to I need the air
transportation services from the allies
I need the accommodation services from
the hotel and I also need the catering
services from the local restaurants okay
and of course I'll go to the tourist
attractions and then they have to
provide me with the services in my trip
all right
Oh again for example business travelers
in addition to buying air tickets also
have to pay for taxi transport services
to pay for meals to pay for refreshments
and accommodation services provided by
hotels because of this one tourism
product will always be affected by the
elements of the of order to recent
products for example again when a famous
hot springs tourist attraction becomes
less popular then the number of tourists
who go to the restaurant in the same
location and also the shops near the hot
springs will also fall and business on
flights to the hot springs tourist
attraction will also be affected
although these products are not from the
same organization however they are
nevertheless closely linked with each
other and this type of relationship is
called complementarity for example again
like the corona virus because fewer
tourists
coming to Hong Kong that's why not just
the airline company will be affected but
I like Disneyland close down the ocean
park close down restaurants have no
customers okay you can see they are
complimentary
okay the last characteristics of the
tourism product will be the immobility
of the ownership this refers to the fact
that it is only when services are
purchased that activities can be enjoyed
that if you don't purchase you cannot be
enjoyed that or equipment can be used at
once you purchase it Teresa's will only
acquire an experience but not the
ownership of the product for example the
mills in the on the flight ok you can
only enjoy the meals there the
experience how good it tastes but you
cannot get them home
okay so again for example after flying
on plane a traveler is transported from
one place to and other after which he or
she acquires nothing other than the air
tickets only a piece of paper is left
from here let's do a short quick summary
there are six characteristics of tourism
products okay number one intangible
nature you can only be there and try it
yourself
number two inseparability of production
and consumption buying and selling and
producing actually I happen at the same
time
number three defense ation different
stuff okay they may given different they
may give different experiences to the
consumer alright and perishability you
cannot store up complementarity all the
tourism products are related to each
other alright and the last one in
mobility of the ownership you can only
experience it but you cannot take it
home right so I stop here and that's all
for today's lesson
please finish the homework
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