Product Listing Types on Amazon

Summary

This video script discusses the various options and types of product listings on Amazon for sellers. It covers the process of mapping existing product listings, creating new listings for non-branded products, and the steps for listing products under one's own brand. The script also touches on the necessity of using GTIN numbers for new product listings and the benefits of enrolling in Amazon's Brand Registry for registered trademarks. It promises to delve deeper into the process of obtaining GTIN exemptions and the advantages of listing products on Amazon in subsequent videos.

Takeaways

• 😀 When listing a product on Amazon, you have options based on whether the product is already listed or if it's a new product.
• 🔍 'Mapping' refers to adding your price to an existing product listing on Amazon, rather than creating a new listing.
• 🚫 Amazon does not allow duplicate listings; each product has a unique listing, even if sold by different sellers.
• 💡 For non-branded products not already selling on Amazon, you'll need to create a new product detail page, which is a generic listing without a brand name.
• 🛑 If the product is a branded item not currently selling on Amazon, you might need to apply for a 'GTIN exemption' if it doesn't have a GTIN (Global Trade Item Number).
• 🏷️ If you are the brand owner and have a registered trademark, you can enroll in Amazon's Brand Registry for more benefits and to list products under your brand.
• 📝 For new product listings, you'll need to provide product details, and if it's a private label or manufactured product, you may need to apply for a 'GTIN exemption' if you don't have a registered trademark.
• 🔗 The process involves careful attention to detail, especially when mapping products or applying for exemptions to list products on Amazon.
• 📈 The video script guides sellers through the complexities of product listing on Amazon, emphasizing the importance of understanding the platform's rules and options.
• 👍 The speaker encourages viewers to watch the series of videos for a comprehensive understanding of Amazon product listing processes.

Q & A

What are the options available when listing a product on Amazon?

When listing a product on Amazon, options include mapping an existing product listing, creating a new listing for non-branded products, or creating a new listing for branded products that are not already sold on Amazon.

What is meant by 'mapping' a product on Amazon?

Mapping refers to the process of adding your product to an existing product listing on Amazon that already has a generic or another seller's brand name.

How does Amazon prevent duplicate listings for the same product?

Amazon ensures that there is only one listing per product, regardless of the brand or model. If a seller wants to sell the same product, they must map their price within the existing listing rather than creating a duplicate.

What is the process for listing a non-branded product that is not already selling on Amazon?

For a non-branded product not already selling on Amazon, you need to create a new product detail page. This involves providing a generic product name and description without a brand name.

What is required to list a generic product on Amazon?

To list a generic product on Amazon, you need to have an 'Instant Approval' for most cases, which is a feature that allows you to list products without manual approval in many instances.

What are the steps to take when you want to sell a product under your own brand on Amazon?

To sell a product under your own brand on Amazon, you should first enroll in Amazon's Brand Registry if you have a registered trademark. This gives you more benefits and allows you to list your branded products.

What is the difference between listing a product with a GTIN and one without?

A GTIN (Global Trade Item Number) is a unique product identifier like a UPC, EAN, or JAN. Listing a product with a GTIN is straightforward, but if a GTIN is not available, you may need to apply for an exemption and complete additional forms for Amazon's review.

How does Amazon handle the listing of products from different brands that are not already selling on the platform?

For products from different brands not already selling on Amazon, you may need to apply for a GTIN exemption if you don't have a GTIN. Amazon will review the application, and if approved, you can create a new product listing.

What benefits does enrolling in Amazon's Brand Registry provide?

Enrolling in Amazon's Brand Registry provides benefits such as enhanced brand control, access to more advertising options, and the ability to create your own product listings with your brand name.

What is the Instant Approval feature on Amazon, and how does it relate to product listings?

Instant Approval is a feature on Amazon that allows sellers to list certain products without manual approval. This feature is particularly useful for generic product listings where the seller can quickly add their product to an existing listing.

How can a seller add their price to an existing product listing on Amazon?

A seller can add their price to an existing product listing by mapping their product within the listing. This allows multiple sellers to offer the same product at different prices under a single product detail page.