Analisis Lanskap Bisnis | Mohamad Trio Febriyantoro, S.E., M.M.

Summary

This video script discusses the importance of business landscape analysis for company success. It introduces the Diamond model by Hermawan Kertajaya, which includes analyzing competitors, customers, and company strategies. The script also covers the STV triangle and PCS circle, emphasizing the need for companies to adapt quickly to changes in technology, competition, and consumer behavior. It highlights the impact of different generations on the market and the importance of omni-channel strategies. The presenter aims to provide valuable insights to help businesses navigate the complexities of the modern market.

Takeaways

• 😀 Success in business starts with the right planning and strategy.
• 🌟 According to Hermawan Kertajama, for a company to succeed, it must analyze its VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environment, which includes understanding competitors, customers, and the company itself.
• 🔍 The STV model includes Strategy, Tactics, and Value, which are crucial for a company's marketing approach.
• 📈 The PCS model focuses on People, Customer, and Shareholder, emphasizing the importance of understanding these groups for business success.
• 🌐 The business landscape is rapidly changing due to factors like political, economic, social, cultural, and technological influences.
• 🚀 Companies need to adapt quickly to changes, especially in technology, to stay competitive and avoid obsolescence.
• 🤝 Innovation and creativity are key for companies to outperform their competitors in the market.
• 👥 Consumer behavior is dominated by three groups: women, millennials, and netizens, who are shaping the market significantly.
• 🌐 Companies are shifting from traditional to digital, requiring them to adapt to omni-channel strategies to engage with consumers effectively.
• 🔗 The different generations, from Baby Boomers to Generation Alpha, present unique challenges and opportunities for marketers to understand and cater to their specific needs and preferences.

Q & A

What is the importance of proper planning and strategy in business success according to Febrian?

Proper planning and strategy are essential for business success as they lay the foundation for effective decision-making and action.

What does the acronym 'STV' stand for in the context of business analysis?

STV stands for Strategy, Tactics, and Value, which are key components in the business analysis framework discussed in the script.

How does the script describe the role of technology in the business landscape?

Technology is described as a significant driver of change, forcing businesses to adapt quickly to stay competitive in the digital age.

What are the three main aspects that companies need to be sensitive to, according to the 'Sense' part of the Diamond model?

Companies need to be sensitive to changes in politics, economics, social culture, and technology.

How does the script suggest businesses should adapt to the evolving consumer behavior?

Businesses should adapt to consumer behavior by understanding the needs and wants of different consumer groups, such as women, millennials, and netizens, and by using omni-channel strategies.

What is the significance of the 'VUCA' concept in the business environment as mentioned in the script?

VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity, and it signifies the unpredictable and complex nature of the business environment that companies must navigate.

Why is it crucial for companies to be innovative and creative according to the script?

Innovation and creativity are crucial for companies to stay ahead of their competitors and to adapt to the rapid changes in the market.

What does the script suggest about the impact of the internet on consumer behavior?

The script suggests that the internet has significantly changed consumer behavior, with consumers now being more informed and in control of their purchasing decisions.

How does the script relate the changing consumer behavior to the control held by women and the younger generation?

The script indicates that women and the younger generation, particularly millennials and netizens, are increasingly influential in consumer behavior, reflecting a shift in economic power and decision-making.

What are the different generations mentioned in the script and how do they influence marketing strategies?

The script mentions Baby Boomers, Generation X, Generation Y, Generation Z, and Generation Alpha, each with distinct characteristics and preferences that influence how marketers tailor their strategies.

How should businesses respond to the challenges posed by different generations, as per the script?

Businesses should understand the unique needs and behaviors of each generation and adapt their marketing strategies accordingly to engage effectively with each group.