How To Get Clients Using Cold Email- A Step-by-Step Guide
Summary
TLDRIn this video, the 'Cold Email King' Alex Berman shares the anatomy of the perfect cold email, a framework that has generated millions in revenue and countless leads. The framework is simple: start with a subject line, follow with a custom compliment, add a relevant case study, include a clear call to action, and end with a signature. This 'SCCSC' structure ensures emails are personal, concise, and effective, fitting the 'one-to-one' nature of cold emailing. For more tips and 77 subject line examples, visit email10k.com.
Takeaways
- 📧 The perfect cold email structure is SCCCS: Subject Line, Compliment, Case Study, Call to Action, Signature.
- 🔖 The subject line should be catchy, like 'Quick Question', or visit email10k.com for more ideas.
- 🙋♂️ The compliment should be personalized to show familiarity with the recipient's work and business.
- 📚 The case study demonstrates past success with a similar niche, which is relevant to the recipient.
- 💼 The call to action should be clear and concise, inviting the recipient to consider your offer.
- 🖋️ The signature includes the sender's name, job title, contact information, and possibly LinkedIn profile if optimized.
- 📝 Cold emails should be written as one-to-one communication, even if sent to a large list.
- 📱 The email should be short enough to be read on an iPhone screen without scrolling.
- 💬 The three C's (Compliment, Case Study, Call to Action) and two S's (Subject Line, Signature) should each be limited to one or two sentences.
- 💰 The speaker has generated significant revenue and leads through effective cold emailing strategies.
- 🌐 For more leads and email campaigns, the speaker recommends visiting leadshark.com.
Q & A
Who is the speaker in the video script?
-The speaker in the video script is Alex Berman, who refers to himself as the 'Cold Email King'.
What is the main topic of the video script?
-The main topic of the video script is the anatomy of the perfect cold email, with the aim to teach viewers how to write effective cold emails.
What are the components of the perfect cold email framework mentioned in the script?
-The components of the perfect cold email framework are the subject line, a custom compliment, a case study, a call to action, and the email signature.
What does the acronym 'SCCSC' stand for in the context of the video script?
-In the context of the video script, 'SCCSC' stands for Subject, Compliment, Case Study, Call to Action, and Signature.
What is the purpose of the subject line in a cold email?
-The purpose of the subject line in a cold email is to grab the recipient's attention and entice them to open the email.
What is the significance of a custom compliment in the cold email?
-A custom compliment in the cold email is significant because it personalizes the email, shows that the sender knows the recipient's business, and establishes a connection.
Why is including a case study in the cold email important?
-Including a case study in the cold email is important because it demonstrates the sender's expertise and provides evidence of past successes, which can build trust and credibility.
What is the role of the call to action in the cold email?
-The call to action in the cold email serves to guide the recipient on what to do next, such as responding to the email or agreeing to a meeting.
What should be included in the email signature as per the script?
-The email signature should include the sender's first name, last name, job title, address, contact phone number, and possibly a LinkedIn profile link if it's optimized.
What is the goal of keeping the cold email short according to the script?
-The goal of keeping the cold email short is to ensure it can be read on a small screen like an iPhone without scrolling, making it convenient for busy recipients.
What is the incentive offered by the speaker at the end of the script?
-The incentive offered by the speaker at the end of the script is 25 free leads for those who visit leadshark.com.
Outlines
📧 Anatomy of the Perfect Cold Email
The speaker, known as the 'Cold Email King', shares his expertise in crafting effective cold emails that have generated significant revenue and leads for his clients. He introduces a framework for the 'perfect cold email', emphasizing the importance of a compelling subject line, a custom compliment, a relevant case study, a clear call to action, and a professional email signature. The speaker provides actionable tips, such as using a personalized compliment to establish rapport and a case study to demonstrate credibility. He also suggests keeping the email concise and readable on a mobile device, which is crucial for busy professionals. The video is sponsored by Lead Shark, and the speaker encourages viewers to subscribe to the channel and visit email10k.com for more resources.
🔗 Closing the Deal with a Cold Email Framework
In the concluding paragraph, the speaker, Alex Berman, reinforces the effectiveness of the 'perfect million dollar cold email framework' provided by Lead Shark. He encourages viewers to apply this framework to their own email campaigns to generate leads and improve their outreach efforts. Alex also directs viewers to Lead Shark's website for a special offer of 25 free leads, emphasizing the practical benefits of using the framework. The video ends with a call to action for viewers to like, subscribe, and engage with the content, promising more valuable insights in future videos.
Mindmap
Keywords
💡Cold Email
💡Subject Line
💡Custom Compliment
💡Case Study
💡Call to Action (CTA)
💡Email Signature
💡Lead Generation
💡Revenue
💡Lead Shark
💡Three C's
💡Optimized LinkedIn Profile
Highlights
Introduction to the anatomy of the perfect cold email by the 'Cold Email King'.
Millions of cold emails sent and tens of millions of dollars in revenue generated.
Framework for the perfect cold email: Subject, Compliment, Case Study, Call to Action, Signature.
Importance of a compelling subject line to capture attention.
Custom compliment as the first line to show genuine interest in the recipient's work.
The 'three C's' strategy: Compliment, Case Study, Call to Actions.
Case study to demonstrate past successful work relevant to the recipient's industry.
Call to action should be clear and concise, inviting the recipient to engage.
Email signature should include name, job title, contact information, and possibly LinkedIn.
The anatomy of the perfect cold email is 'SCCCSS' for structure and clarity.
Each component of the email should be brief, fitting on an iPhone screen without scrolling.
The goal is to write emails that feel personal, even when sent in bulk.
The email should be crafted to feel like a one-to-one conversation.
Use of real-life examples and scenarios to create a personalized compliment.
The importance of tailoring the case study to the recipient's niche for relevance.
The call to action should be a simple request for permission to send more information.
Encouragement to use the 'perfect million dollar cold email framework' for effective campaigns.
Offer of 25 free leads for those who want to test the effectiveness of their cold emails.
Call to action for viewers to subscribe, like, and engage with the content for more insights.
Transcripts
let's talk about the anatomy of the
perfect cold email who am I I'm the cold
email King we've sent millions of cold
emails we've generated tens of millions
of dollars in Revenue hundreds of
millions of dollars in leads for our
clients I run many a fast startup from
lead shark and taplio all the way to our
agency for lead generation x27 and in
today's video I want to show you the
anatomy of the perfect cold email stick
around but before we jump in make sure
to subscribe to the channel I see that
most of you aren't subscribed so I'd
love to flip that on its head and get
most of you to be subscribed smash that
like button for more cold email content
and let's jump into it let's go through
an anatomy lesson this is the perfect
million dollar cold email framework
sponsored by lead shark why not all cold
emails have these parts first is the
subject line This is typically something
like quick question or if you want a
list of 77 different subject lines that
we used go on over to email10k.com
subject and you can check that out so
after the subject line comes the custom
complement also known as the first line
the reason I call it now the complement
is because these that we're about to
write are called the three C's
complement case study call to actions
and finally you have the email signature
so a good cold email has this structure
s c c c s subject complement case study
call to action signature beautiful now
let's boil this down and make this as
simple as possible so that you can write
your own cold email campaigns and you
don't need any course you don't need
anything else let me show this to you
right now you start with a compliment
and what you're basically saying is I
know you I love what you do you're the
best and you phrase that in a certain
way so what I like to do in this
compliment is I'll say hi
Mark or high name
huge fan of Acme Inc love the work you
did on on Marvel Ultimate make it make
sense right so you want a custom
compliment that shows that you know
their business and you're a fan of their
business and you know the guy you're
reaching out to and you're not just some
random person this could be a compliment
like this it could also be something
like hey Mark my girlfriend mentioned
XYZ company the other day and I felt
like I needed to reach out it could also
be like hey Mark my CTO kept asking if
we're going to work with XYZ company and
so I figured you might like this some
kind of compliment that shows that
they're not just another person on your
list cold emails work best when they're
one person writing to another person not
one person blasting a message out to 10
000 people this isn't Facebook ads we're
not going one to many we're going one to
one even if this message does end up
sent to 10 000 people each one will see
it as one to one so we start with the
complement then the case study is
showing that you've done the work in the
past so recently I generated X in y for
a niche company something like recently
I generated 400 leads in 30 days for a
roofing company if you're selling to
roofing companies that is the niche
company means it should be a case study
that is as close as possible to the
person receiving the email recently I
generated
2.5 x row as in under two weeks for
another apparel company something like
that to get their attention now we move
into the call to action which is and I'd
love to do the same for you mind if I
send over a few times for a call then
the signature thanks Alex and that's the
body of the cold email and then the
email signature itself we talked about
we actually did a whole video dedicated
to email signatures but it's first name
last name then your job title so you
could say your CEO x27 your address
because in a lot of countries the
address is actually needed in the cold
email so this gets it out of the way
very simply then a contact phone number
maybe an office phone number if you're
one of those people that has two
different phones and possibly your
LinkedIn if you don't have an optimized
LinkedIn profile you could just skip
that and so with that being said you
have the anatomy of the perfect cold
email campaign it's scccs subject line
compliment case study called action
signature and if you incorporate all of
those then you'll have a solid cold
email notice what's not in here and that
is everything else it's impossible to
follow the three C's and the two s's and
still end up with an email that is five
paragraphs long it's impossible each one
of these should have one sentence maybe
two and so your email that you're left
with after writing via this framework
will be small enough that you can read
it on an iPhone screen without having to
scroll and those are the best cold
emails for busy people so go out there
use this perfect million dollar cold
email framework brought to you by
leadshark go out there and write your
emails and then if you want leads for
those emails to send the campaigns to
head on over to leadshark.com and claim
your 25 free leads thanks for watching
the video be sure to smash that like
button to encourage this type of content
on YouTube subscribe for more videos
like this and I'll talk to you soon
thanks for watching I'm Alex Berman
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