Do you have a FREE Online Broken Link Checker link
Summary
TLDRThis video discusses the importance of maintaining a website's health by addressing broken links, which can significantly impact SEO and user engagement. It introduces a free online broken link checker capable of scanning up to 3,000 web pages for both internal and external broken links. The video highlights the benefits of using an automated tool for efficiency, accuracy, and improved SEO, as well as enhancing user experience. It also provides tips for maintaining a healthy link profile, such as regular audits, updating URLs, and using 301 redirects. The link to the checker is available in a shared Google document.
Takeaways
- 🔗 Broken links can be either internal (within your website) or external (leading to other websites).
- 🚫 The presence of broken links, such as 404 errors, can significantly harm user experience and SEO.
- 💡 A free online broken link checker is offered, capable of scanning up to 3,000 web pages for broken links.
- ⏱ Manually checking for broken links is time-consuming and impractical for large websites.
- 🤖 Automated link checking tools provide efficiency, accuracy, and comprehensive reporting, saving time and effort.
- 🌐 The automated tool can be used across various platforms, including Linux, Windows, and potentially Chromebooks.
- 📈 Regular use of a broken link checker can improve SEO performance by maintaining a healthy link profile.
- 👍 Enhancing user experience through fixing broken links leads to higher user engagement and satisfaction.
- 🔄 Regular audits and monitoring of both internal and external links are crucial for maintaining a website's health.
- ♻️ When moving content to a new URL, use a 301 redirect instead of deleting the old page to preserve SEO value.
Q & A
What is the primary frustration associated with encountering a 404 error on a website?
-Encountering a 404 error on a website is highly frustrating as it signifies that the requested page cannot be found, leading to a poor user experience and potential loss of trust in the website.
What are the two types of broken links mentioned in the script?
-The two types of broken links mentioned are internal links, which are links to documents within your own content, and external links, which lead to pages on different websites.
How do broken links affect SEO and user engagement?
-Broken links can negatively impact SEO and user engagement by leading to a high bounce rate, decreasing user satisfaction, and potentially causing visitors to not return to the website.
What is the recommended method for checking for broken links on a website with many pages?
-The recommended method for checking for broken links on a large website is using an automated link checking tool, as manually verifying each link is impractical and time-consuming.
What benefits does an automated link checker provide over manual checking?
-An automated link checker provides benefits such as more efficiency, accuracy, the ability to generate comprehensive reports, and improved search engine optimization by maintaining a healthy link profile.
How can a broken link checker enhance user experience on a website?
-A broken link checker can enhance user experience by ensuring that users encounter fewer broken links, leading to higher user engagement and satisfaction as they navigate the website seamlessly.
What is the significance of fixing broken links for a website's reputation?
-Fixing broken links is significant for a website's reputation because unresolved 404 errors can damage the website's credibility and user trust, potentially affecting its standing with search engines.
How can one access the free online broken link checker mentioned in the script?
-The free online broken link checker can be accessed through a link provided in the comments section of a shared Google document, which is mentioned in the script.
What are some tips for maintaining a healthy link profile on a website?
-Tips for maintaining a healthy link profile include conducting regular audits, updating URLs as needed, notifying third parties of broken links, monitoring external links, and using 301 redirects when moving content to a new URL.
How often should a website owner perform link audits to ensure a healthy link profile?
-The frequency of link audits is not explicitly mentioned in the script, but it suggests that regular audits should be performed to maintain a healthy link profile and improve SEO performance.
What is the final call to action for viewers of the video script?
-The final call to action is for viewers to use the free broken link checker, subscribe to the channel for more valuable content, and contact the presenter using the secure contact form on guyrcook.com if they have any questions or need further assistance.
Outlines
🔗 The Importance of Broken Link Checkers for Website Health
This paragraph introduces the frustration of encountering a 404 error on a website and emphasizes the significance of maintaining a healthy website by checking for broken links. The speaker provides a free online broken link checker tool that can scan up to 3,000 web pages for both internal and external broken links. The negative impacts of broken links on SEO and user engagement are discussed, highlighting how a 404 error can deter users from revisiting a site. The paragraph also touches on the manual and automated methods of checking links, advocating for the efficiency and accuracy of automated tools. The benefits of using such tools include improved efficiency, accuracy, comprehensive reporting, enhanced SEO, and an improved user experience. The speaker also provides a link to the tool in a shared Google document and mentions that the tool is browser-based, making it compatible with various operating systems.
🛠️ Enhancing SEO and User Experience Through Regular Link Maintenance
The second paragraph delves into the broader implications of having broken links on a website, such as damage to reputation and the importance of regular link maintenance for SEO performance and user experience. The speaker advises on the use of 301 redirects when moving content to a new URL instead of deleting and starting anew. The paragraph concludes with a call to action for viewers to use the free online broken link checker, emphasizing its ease of use and the benefits it brings to website management. The speaker also invites viewers to contact them through a secure form on their website and encourages engagement with the video by liking, sharing, and subscribing to the channel for more content on digital marketing and related topics.
Mindmap
Keywords
💡404 Error
💡Broken Links
💡SEO (Search Engine Optimization)
💡User Engagement
💡Bounce Rate
💡Link Checker
💡Automated Link Checking Tool
💡HTML File
💡Digital Marketing
💡301 Redirect
Highlights
The frustration of encountering a 404 error on a website.
Introduction to a free online broken link checker for up to 3,000 web pages.
Definition of broken links: internal and external links.
Negative effects of broken links on SEO and user engagement.
How a 404 error can deter users from revisiting a website.
The importance of user experience and its relation to bounce rate.
The impracticality of manual link checking for large websites.
Advantages of using an automated link checking tool.
Benefits of efficiency and accuracy with automated tools.
How automated link checkers can improve SEO.
Enhanced user experience as a major benefit of fixing broken links.
Introduction of the free online broken link checker as a new best friend for website maintenance.
The broader impact of broken links on website reputation.
Instructions on how to use the free online broken link checker.
Tips for maintaining a healthy link profile through regular audits and updates.
The importance of monitoring external links for changes.
Advice on using 301 redirects when moving content to a new URL.
The professional benefits of managing websites with fewer broken links.
How to access the free online broken link checker via a Google document link.
Encouragement to subscribe for more digital marketing content.
Transcripts
Okay, so imagine going to a website on the internet and clicking the link and then you
landed on a dreaded 404. That is just the height of frustration, right? So today we're talking
about Boost Your Website's Health and we're going to give you a link for a free online broken link
checker. It'll check up to 3,000 web pages and the links therein, and it's entirely free. Okay,
so what are broken links? Well, the definition of a broken link, you get two flavors. There's
internal links where you link to a document within your content or an external link, and
those are going to pages on different websites. The negative effects of broken links in SEO or in
user engagement, tremendous. So a 404 just about guarantees a person won't come back. They're going
to say, well, I can't go to that website anymore. It just doesn't work. And a user experience
standpoint, it's important, and it'll contribute to your bounce rate. Visit your website and
expect seamless navigation and instead encounter multiple broken links. They're not going to come
back to your site. So there's a need for a broken link checker, and you can do it two ways. You can
explore it manually, which takes forever on a site that's got hundreds or even thousands of pages.
Manually verifying each link means clicking on the hyperlink, make sure it works, and that's
not practical for most website owners. Okay On the other hand, the automated link checking tool,
like we're going to put in the Google document link that we're going to share to you. And you
just scroll down in the comments and you'll see the link there to the shared Google document.
And bazinga, there it is. The automated tool, that's the way to go. There's benefits to using
the automated link checker. And that broken link checker is going to make you have these things.
More efficiency because the automated tools can do an entire website, identify the broken
links in a fraction of time it would take to check manually. It's accurate. Its comprehensive report
can be saved as the HTML file, and you can look at it later when you need to work on them. And
improved search engine optimization is going to happen when your broken link checker helps
you maintain a healthy link profile. How they say save the best for last? Well, enhanced user
experience is probably the major benefit in that you want your users to have a pleasant experience
when they visit your content, and that's what's going to happen. They're going to have higher
user engagement and satisfaction as a result of you fixing those links with your free broken link
checker. And now it's time to say hello to your new best friend in website maintenance. That's
right, the free online broken link checker. I've got the Google documents set up with a link to
the source and you can get to that website. It'll work in Linux, it'll work in Windows,
probably work in a Chromebook because it's browser based and that's going to get it done. So get
those links fixed. So why is having a broken link so bad? I mean, really, it's just a 404,
right? Well, not really. It's a lot more bigger picture than that. You can really damage your
reputation by having 404 links on your website. So I want you to use the free broken link checker
and get yourself right with Google and Yahoo and Bing, etc. And that's going to make you or
break you. I often times say easy as cake. And the free online broken link checker is exactly that,
easy as cake to use. You go to the website URL, you put in your web pages, you want to have it
checked in the search bar, initiate the scan, and then you wait. When it gets done, depending
on the size of your site, review the report, fix identified issues. Now, fixing them right then,
that second, might not be a piece of cake. There might be a bunch of them. So then you want to save
that report as an HTML file so you can go back and revisit it and work on it and get it done. The
tips for maintaining a healthy link profile are these. Regular audits, do it on a regular basis.
Check those links. Update URLs that need updating by your hand let people know that they've got a
broken link if it's a third party that you need to contact. Monitor external links that's ones i just
mentioned because those could be changed could go down number of things so check your external link.
Once you get the internal links done, then they're cast in stone. You don't have to worry about that.
And anytime that you want to move content to a new URL, use the 301 redirect. Don't delete
that file and start a new one. It's better to have the redirect. So I hope you now know regular link
maintenance is a big part of what you do in your job. It's going to improve your SEO performance.
It's going to make for a better user experience. And you're going to be more professional. The
websites that you manage and maintain that have lower number of broken links, well, that's going
to make you look good. Okay. The free online broken link checker, like I said, the link is in
the Google document. Hey, to contact me, use the secure contact form on guyrcook.com. If you like
this video, found it helpful, give it a thumbs up and share it with your friends. Subscribe
to the channel for more valuable content on digital marketing and other things. It's a wrap.
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