How To Cold Email Clients (WINNING Cold Email Templates)

Summary

This video script offers a secret formula for crafting effective cold emails that convert into revenue. The speaker shares personal success in scaling businesses and provides a step-by-step guide to avoid common mistakes like being vague, self-focused, impersonal, and having weak CTAs. Real-life examples illustrate how to write compelling, personalized emails with strong calls to action. The script also includes bonus templates for various industries, emphasizing the importance of persistence and proper systems for supporting business growth.

Takeaways

• 🔍 The speaker shares a 'secret magic formula' for crafting effective cold emails after overcoming initial struggles and achieving significant business growth.
• 📈 The formula was successfully applied, generating an additional $100,000 in revenue for a client, demonstrating its practical value.
• 🤔 The concept of 'inversion thinking' is introduced, suggesting that understanding what not to do can be as valuable as knowing what to do.
• 💡 Cold email mistakes are outlined, including being vague, self-focused, impersonal, and having poor subject lines and weak calls to action.
• 📝 Specific scripts and examples are provided to illustrate how to correct common cold emailing errors.
• 👀 The importance of personalization is emphasized, with the use of the recipient's name and business-specific details to show genuine interest.
• 📧 The significance of a compelling subject line is discussed, as it's crucial for enticing recipients to open the email.
• 📈 A clear and direct call to action (CTA) is deemed essential for guiding recipients on the next steps.
• 🔄 The necessity of persistent follow-up is highlighted, with the speaker sharing that some deals can take years to materialize.
• 💼 Several cold email templates are provided, tailored for different business scenarios, to help viewers apply the formula effectively.

Q & A

What is the main issue discussed in the video script?

The main issue discussed is the lack of response to cold emails and the frustration it causes, despite the effort put into them.

What is the speaker's background in relation to the topic?

The speaker has a decade of experience in the subject, having scaled two agencies to a million a month in revenue, grown companies featured in the Inc 5000, and published several bestselling books on lead generation.

What is the 'secret magic formula' the speaker claims to reveal in the video?

The 'secret magic formula' refers to a step-by-step method for writing effective cold emails that convert responses into revenue.

How did the speaker apply the formula with Mark Blou?

The speaker applied the formula with Mark Blou, which resulted in an additional $100,000 in revenue for Mark's business.

What is the concept of 'inversion thinking' as mentioned in the script?

Inversion thinking is a problem-solving strategy where one identifies the common mistakes or wrong ways to do something and then does the opposite to find the right approach.

What are the six common mistakes made in cold emails according to the script?

The six mistakes are: 1) being vague, 2) talking about oneself rather than the prospect, 3) lack of personalization, 4) poor subject lines, 5) weak or no call to action, and 6) not following up.

Why is specificity important when writing a cold email?

Specificity is important because a vague email is likely to be ignored; it should clearly state what is being offered and how it can help the recipient.

What is the significance of personalization in a cold email?

Personalization is significant because it shows that the sender has done their homework and is genuinely interested in the recipient's business, rather than just trying to make a sale.

How does the speaker suggest improving subject lines in cold emails?

The speaker suggests making subject lines simple, curiosity-triggering, and avoiding spammy phrases to improve open rates.

Why is a clear call to action (CTA) important in a cold email?

A clear CTA is important because it directs the recipient on the next step to take, increasing the chances of conversion.

What is the 'baking method' mentioned in the script?

The 'baking method' is a system used to close deals with major clients like Tesla, Netflix, and HBO, which helps fill the pipeline with paying clients on autopilot.