How To Write Cold Email Subject Lines - Prospecting For Business Development & B2B Sales

Summary

In this video, Patrick Dang emphasizes the critical role of subject lines in cold email campaigns, revealing that a compelling subject line is key to getting recipients to open and engage with the email. He shares four effective subject line templates: Desired Outcome, Pain Point, Reference, and Short & Curiosity-Driving. Each template is designed to resonate with the recipient's interests or challenges, increasing the likelihood of a response. Dang provides practical examples for each template and stresses the importance of aligning the subject line with the email's content to avoid misleading recipients and to foster genuine engagement.

Takeaways

• 😀 The importance of a good subject line in cold emails is paramount as it determines whether your email will be opened or ignored.
• 🔍 Early in his sales career, the speaker struggled with low response rates, which he later attributed to ineffective subject lines.
• 📈 Through experience, the speaker learned that compelling subject lines are critical for email engagement and has since developed successful strategies.
• 🎯 The speaker shares four effective subject line templates: Desired Outcome, Pain Point, Reference, and Short & Curiosity-Driving.
• 💡 The 'Desired Outcome' subject line taps into the recipient's goals, making the email relevant and enticing to open.
• 🤔 The 'Pain Point' subject line acknowledges the recipient's challenges, positioning the sender as a potential solution.
• 🏆 The 'Reference' subject line uses recent achievements or mentions of the recipient to create a connection and relevance.
• 🤏 Short subject lines like 'Hey' or 'Quick question' can pique curiosity, but the email's opening must quickly justify the recipient's time.
• ✅ The speaker emphasizes that subject lines should provide value and not deceive the recipient, to avoid damaging the sender's credibility.
• 📝 For those interested in deeper sales training, the speaker offers a free training and additional resources on crafting effective cold emails.

Q & A

Why is the subject line crucial for a cold email?

The subject line is crucial because it's the first thing that recipients see, and it determines whether they will open and read the email. Without a compelling subject line, the email may go unopened.

What was the speaker's initial challenge when starting their sales career?

The speaker initially faced the challenge of not receiving responses to the hundreds of emails they sent, which they later realized was due to ineffective subject lines.

What are the steps in a successful cold email strategy according to the speaker?

The steps include getting the recipient to open the email, read the first sentence, continue reading through to the end, and finally, respond to a call to action, typically to schedule a meeting.

What is the 'desired outcome subject line' and how does it work?

The 'desired outcome subject line' is a template where the sender empathizes with the customer's wants or needs and crafts a subject line that reflects these desires. It's designed to resonate with the recipient's goals, increasing the likelihood of the email being opened.

Can you provide an example of a 'desired outcome subject line' mentioned in the script?

An example of a 'desired outcome subject line' is 'Helping your team accomplish [Desired Outcome]', where [Desired Outcome] is replaced with the specific goal or need of the recipient.

What is the 'beat the pain subject line' and how does it differ from the 'desired outcome'?

The 'beat the pain subject line' focuses on the specific pain points of the customer, highlighting a problem and suggesting a solution. It differs from the 'desired outcome' by addressing a current issue rather than a future goal.

How does the 'reference subject line' template work in cold emailing?

The 'reference subject line' template makes use of recent events or achievements related to the recipient, such as a company award or a new hire, to build relevance and rapport. It shows that the sender is aware and appreciative of the recipient's recent successes.

What are some short and effective subject lines mentioned in the script?

Some short and effective subject lines include using the recipient's name, a question like 'Quick question', or simply 'Hey'. These are designed to pique curiosity without providing too much information upfront.

Why is it important to ensure that the first sentence of the email is compelling when using short subject lines?

When using short subject lines, the first sentence of the email must be compelling to justify the recipient's decision to open it. It should quickly convey value and explain why the recipient should continue reading, to avoid the perception of being tricked.

What is the final advice given by Patrick Dang regarding the use of subject lines in cold emails?

Patrick Dang advises to try out the provided subject line templates and to ensure that the content of the email aligns with the subject line to provide value to the recipient. He also encourages viewers to engage with the content and seek further training if interested.