Section 5 - Part 2 Standing out with your subject lines

Summary

This video script provides effective email subject line strategies for engaging prospects and boosting open rates. It highlights real-world examples, such as the 'We Met' subject line, teasing messages, and how to properly use 'free' without sounding spammy. The script emphasizes using personal touches, like addressing prospects by name or offering tailored content. It also discusses the importance of delivering on promises, using complimentary subject lines, and how casual, fun options like the 'Tinder' subject line can intrigue certain audiences. The key takeaway is to craft authentic, relevant subject lines that align with the content and build trust.

Takeaways

• 😀 Subject lines are crucial in cold email campaigns, and there are several proven examples you can modify for your needs.
• 😀 The 'We met' subject line works well as a reminder if you've already contacted your prospect. It increases the likelihood of the email being opened.
• 😀 Avoid using clickbait in subject lines. It’s important to tease your prospect without misleading them, as that can lead to your email landing in spam.
• 😀 Using 'free' in subject lines can work, but it must be used carefully and targeted appropriately to avoid sounding spammy.
• 😀 A classic and effective subject line is a simple question related to the prospect's interests, like 'Question about [Topic]'.
• 😀 Following up on previous communication with a subject like 'As promised, [First Name]' reinforces trust and helps maintain engagement.
• 😀 Complimenting your prospect in the subject line can increase open rates by making the email feel personal and genuine.
• 😀 The 'Tinder' subject line ('I think it’s a match!') is informal and engaging but should be used with the right audience who appreciates humor or directness.
• 😀 Always ensure your subject line reflects the content of the email to maintain relevance and avoid misleading the recipient.
• 😀 The key to effective email subject lines is to keep them interesting, relevant, and aligned with the overall messaging of your campaign.

Q & A

Why is the 'We met' subject line effective?

The 'We met' subject line works well because it serves as a reminder for prospects who have already been contacted. It's more likely to be opened since the email comes from someone they already know.

What should you avoid when using teasing subject lines?

Avoid overpromising and underdelivering in teasing subject lines. While it's important to spark curiosity, using clickbait that doesn't match the content of your message can quickly land you in the spam folder.

Is it okay to use the word 'free' in subject lines?

Yes, using the word 'free' is acceptable if done correctly. Ensure the rest of your email doesn't sound too spammy, and use 'free' only when targeting the right audience or when you have a strong brand reputation.

When can the word 'free' in a subject line be considered spammy?

The word 'free' can be considered spammy if it's used in a misleading or overly promotional way without offering real value. It should be used cautiously and in relevant contexts.

How can a question in a subject line increase open rates?

A subject line framed as a question, such as 'Question about XYZ,' grabs attention and sparks curiosity. The use of custom variables also helps make it more personal, which increases the likelihood of the email being opened.

What is the purpose of the 'Delivery of a promise' subject line?

'Delivery of a promise' subject lines work well when you're following up after a meeting or sending promised content, like guides or requested information. It reassures the recipient that the email delivers what was promised.

How does complimenting the prospect in a subject line affect open rates?

Complimenting the prospect in a subject line can make the email feel more personal and engaging. It increases open rates because it makes the email stand out from spam, appearing as though it comes from someone familiar.

What is the Tinder subject line, and when should it be used?

The Tinder subject line, such as 'I think it’s a match,' is a casual and playful approach. It can intrigue recipients, but it should be used with the right audience to avoid coming off as too informal or unprofessional.

Why is it important to ensure subject lines align with the content of the email?

It's important to align subject lines with email content to maintain trust and avoid misleading the recipient. If the subject line overpromises or doesn't match the email body, it can result in the email being ignored or marked as spam.

How can you personalize a subject line for better engagement?

You can personalize a subject line by including custom variables like the prospect’s name or referencing something specific to them, such as 'I’ve listened to your music.' This approach makes the email feel tailored and more relevant to the recipient.