Too Lost Music Distribution - Critical Analysis

Pay Us No Mind

8 Aug 202405:49

Summary

TLDRIn this video, GI discusses the pros and cons of Two Loss Distribution, a digital distributor offering unlimited distribution, high royalty rates, and advanced features like social media monetization and data analytics. While impressed by the features, GI questions the sustainability of such low pricing and expresses concerns over the KYC requirements, suggesting potential privacy risks. The video concludes with a call to action for viewers to engage and explore the service with caution.

Takeaways

🎧 Two Loss Distribution offers unlimited distribution with a wide range of features.
💰 They provide a 10% higher royalty rate for Dolby Atmos immersive audio files.
📈 Two Loss includes social media monetization and access to detailed data analytics.
🔗 They feature Content ID, Royal TV, and the ability to track the status of releases.
📊 Two Loss offers a feature to track the usage of releases across social media platforms.
💵 The service starts at $19.99 per year and scales up to $35 per year for additional features.
🤔 The speaker questions the sustainability of Two Loss's business model due to its low pricing.
🚫 Two Loss does not remove music from stores if the subscription is canceled.
🔑 There's a concern about the KYC (Know Your Customer) requirement, which asks for personal identification.
❌ The speaker expresses discomfort with providing personal information due to the risk of data breaches.

Q & A

What is the name of the digital distributor offering unlimited distribution mentioned in the script?
-The digital distributor mentioned is 'Two Loss Distribution'.
What types of stores does Two Loss Distribution offer distribution to?
-Two Loss Distribution offers distribution to unlimited stores, including specialty stores like Beatport and new stores like Audio Mac.
What is the significance of Dolby Atmos distribution mentioned in the script?
-Dolby Atmos distribution is significant because it allows for the distribution of immersive audio files, and Apple Music pays 10% higher royalties for such content.
What additional features does Two Loss Distribution offer for social media monetization?
-Two Loss Distribution offers features like Content ID, social media monetization, and Royal TV ports, which help artists monetize their content on social media platforms.
What does the speaker find concerning about the pricing model of Two Loss Distribution?
-The speaker is concerned that Two Loss Distribution's pricing model, offering a lot of value for $20 or $35 a year, might not be sustainable for the company in the long run.
What is the issue the speaker has with the delivery logs provided by Two Loss Distribution?
-The issue is that the delivery logs can incorrectly indicate whether a release is pending or live, which can be misleading and cause distress for artists if their release is not live as expected.
What is the speaker's concern regarding the business model of Two Loss Distribution?
-The speaker is concerned that if Two Loss Distribution cannot afford to stay afloat due to their low pricing, artists might lose their digital distribution.
What is the 'KYC requirement' mentioned in the script, and why does the speaker find it unnecessary?
-The 'KYC requirement' refers to 'Know Your Customer', where Two Loss Distribution asks for a photo and a photo ID. The speaker finds it unnecessary because it poses a risk of data breaches and is more information than what is required to open a bank account.
What does the speaker suggest could happen if Two Loss Distribution's business model does not scale successfully?
-If Two Loss Distribution cannot scale successfully, they might introduce new pricing, remove features, change their model, or go exclusive, which could force artists to make tough decisions.
What is the speaker's final stance on using Two Loss Distribution's services?
-The speaker is intrigued by Two Loss Distribution but would only try it if they did not require KYC, and would not fully commit to using their services without further consideration.

Outlines

00:00

🎧 Exploring Two Loss Distribution's Services and Concerns

The speaker, GI, introduces Two Loss Distribution, a digital distributor offering unlimited distribution across various stores, including specialty ones. They highlight features such as immersive audio file distribution, higher royalty rates for certain formats, free pre-orders, digital booklets, Content ID, social media monetization, and access to detailed data. Despite being impressed, GI questions the sustainability of Two Loss's business model, given the extensive value provided at a low cost. They express concerns about the company's ability to stay afloat, drawing a parallel to a scene from 'American Guys' where a character's unsustainable business practices lead to questions about reliability. GI also points out issues with the company's scale and the potential for future changes in pricing or service quality. Lastly, they mention the KYC (Know Your Customer) requirement as a drawback due to privacy and data breach concerns.

05:00

🤔 Reflecting on Two Loss Distribution's KYC Requirement and Personal Opinion

In the second paragraph, the speaker reflects on Two Loss Distribution's KYC requirement, expressing discomfort with providing personal identification for digital distribution, especially considering the prevalence of data breaches. They compare it to the unnecessary provision of such information for opening a bank account. The speaker concludes by stating their intrigue with Two Loss Distribution but would only try it without the KYC requirement. They invite the audience to like, share, and comment, and provides contact information for further discussion. The speaker signs off, encouraging the audience to make their own decisions.

Mindmap

Keywords

💡Digital Distribution

Digital distribution refers to the process of delivering content, such as music, movies, or software, over the internet. In the context of the video, it is the primary service offered by the company 'Two Loss', which provides artists with a platform to distribute their music to various online stores. The video discusses the unlimited distribution options and the additional features provided by the distributor, emphasizing the importance of this service in the digital age of music consumption.

💡Royalties

Royalties are the payments made to the creators or owners of intellectual property, such as music, for the use of their work. In the script, it is mentioned that Apple Music pays 10% higher royalties for immersive audio files like Dolby Atmos, highlighting the financial aspect of digital distribution and how different platforms can offer varying revenue shares to artists.

💡Content ID

Content ID is a system used by digital platforms to identify and manage copyrighted material. The video discusses how 'Two Loss' offers Content ID services, which allow artists to claim ownership of their music and monetize it across various platforms, ensuring that they receive proper compensation for its use.

💡Social Media Monetization

Social media monetization is the process of earning revenue from content shared on social media platforms. The script mentions that 'Two Loss' provides features that help artists monetize their music on social media, which is crucial in today's digital landscape where social platforms play a significant role in music promotion and discovery.

💡Data Analytics

Data analytics involves the analysis of data to extract useful information, inform decision-making, and identify patterns or trends. In the video, the speaker is impressed by 'Two Loss' offering data analytics features that allow artists to track the usage of their releases across social media, providing valuable insights into their audience and the performance of their music.

💡Dolby Atmos

Dolby Atmos is an immersive audio technology that provides a multidimensional sound experience. The video discusses how 'Two Loss' distributes Dolby Atmos files, indicating the company's capability to handle advanced audio formats and the potential for artists to reach audiences seeking high-quality audio experiences.

💡Pre-orders

Pre-orders are a marketing strategy where customers can purchase a product before its official release. The script mentions free pre-orders as a feature offered by 'Two Loss', which can be a significant advantage for artists looking to build anticipation and revenue before their music officially launches.

💡Digital Booklets

Digital booklets are electronic versions of physical booklets that accompany music albums, often containing lyrics, artwork, and liner notes. The video highlights 'Two Loss' offering free digital booklets as part of their distribution package, adding value for artists by providing a comprehensive package for their music releases.

💡KYC (Know Your Customer)

KYC is a process used by businesses to verify the identity of their clients to prevent fraud and comply with regulatory requirements. The script expresses concern over 'Two Loss' requiring a photo and photo ID for KYC, raising privacy and security concerns for artists who must share sensitive personal information to use the service.

💡Scalability

Scalability refers to the ability of a system, network, or process to handle a growing amount of work. The video questions the scalability of 'Two Loss' given their low-cost services, suggesting that the company's sustainability and long-term viability could be at risk, which is a critical consideration for artists relying on the platform for their distribution needs.

💡Data Breaches

Data breaches occur when unauthorized individuals gain access to sensitive information, often resulting in privacy violations and potential security risks. The script mentions concerns about data breaches in the context of providing personal information for KYC, reflecting broader anxieties about digital security and the protection of personal data in the digital distribution landscape.

Highlights

Two loss distribution offers unlimited distribution for a yearly fee of $1999.

Includes distribution to specialty stores and new stores like audio mac.

Supports immersive audio files like Dolby Atmos with higher royalty rates.

Provides free pre-orders, digital booklets, and Content ID for social media monetization.

Offers Royal TV, ports, and access to data analytics for releases.

Features a tracking system for release usage across social media.

Release links and data delivery logs are provided for status tracking.

Music is not removed from stores if the distribution service is canceled.

For $35 a year, users get all features plus distribution for unlimited artists.

The speaker questions the sustainability of the low-cost model for two loss distribution.

Concerns about the company's ability to stay afloat with such low fees.

Comparison to a scene from 'American guys' about the risks of unsustainable business models.

Discussion on potential scaling strategies for two loss distribution.

Concerns about the removal of features or changes in business model if scaling doesn't work.

The requirement for KYC (Know Your Customer) with photo ID is seen as a drawback.

Data privacy concerns with the necessity to provide personal information.

The speaker is intrigued by the service but hesitant due to KYC requirements.

Encouragement for listeners to like, share, comment, and engage with the content.

Contact information and links to discounts are provided in the description box.