How To Promote A Single In 2024 (THE 60-Day Plan)

Summary

In this comprehensive video, Jesse outlines a 60-day plan for musicians to effectively promote their new song, 'Industry Plant Based God,' across various platforms. The strategy includes pre-release preparation, consistent daily posting, and leveraging user-generated content. Jesse emphasizes the importance of having multiple songs and videos ready, releasing on optimal days, and engaging with the community to build momentum. The plan also incorporates the use of TikTok, Spotify, and YouTube, with specific advice on posting and interacting to maximize exposure and fan engagement.

Takeaways

• 😀 Consistent and sustained promotion is key to music success, and having a plan helps artists stay ahead.
• 🎵 It's recommended to have the next two songs ready, including album covers, lyric videos, and music videos, to maintain a consistent release schedule.
• 📅 Releasing music on Tuesday through Thursday is optimal to avoid competition with popular artists who often release on Fridays.
• 📈 Building an email list and leveraging it for release day can significantly boost a song's popularity on platforms like Spotify.
• 🎥 TikTok is a powerful platform for new music discovery; even artists with few followers can gain traction through strategic posting.
• 📱 TikTok's algorithm favors frequent posting, suggesting that artists post multiple times a day to increase visibility and engagement.
• 📈 The first two weeks of a song's release are crucial for getting it into Spotify's algorithm, so focusing promotion efforts during this period is advised.
• 📝 Storytelling is essential for connecting with fans; artists should have multiple ways to tell the story of their song to keep the narrative fresh.
• 📱 Utilizing Instagram, Twitter, and Facebook effectively can help broaden an artist's reach and engage different segments of their audience.
• 🔄 Repurposing successful TikTok content for other platforms like YouTube Shorts and Instagram Reels can extend the life of a promotional campaign.
• 📹 Music videos are pivotal for engaging fans and should be promoted heavily, with strategies in place to maximize their impact post-release.

Q & A

What is the recommended release day for a new song according to Jesse?

Jesse recommends releasing a new song on Tuesday through Thursday, as this is when the least competition from major artists occurs, and it's not typically a weekend when fewer people are online.

Why is it important to have multiple songs and videos prepared before starting a promotion?

Having multiple songs and videos prepared allows for consistent, sustained promotion, which is key to success in the music industry. It ensures that you have content ready to maintain momentum even when unexpected issues arise, such as personal setbacks or delays in production.

What does Jesse suggest doing on the day of the song release?

On the day of the song release, Jesse suggests making a lot of noise, releasing the song on all streaming services, and uploading a single screen video to YouTube. It's also important to post on TikTok with the song and drive people to Spotify to increase the chances of the song entering the algorithm.

How does Jesse recommend engaging with fans on social media during the promotion period?

Jesse recommends engaging with fans by telling stories about the song, responding to comments, and rewarding the best fan stories. He also suggests sending personal audio messages to fans who share the song, which can increase their enthusiasm and support.

What is the significance of posting consistently on TikTok during the promotion period?

Consistent posting on TikTok is significant because it can help surface the video repeatedly to new audiences, potentially leading to increased plays and interest in the song. TikTok's algorithm is designed to promote content that gains traction, so frequent posting can increase the chances of a song going viral.

Why does Jesse suggest avoiding oversharing fan stories on social media platforms?

Jesse suggests avoiding oversharing fan stories to prevent overwhelming the audience and to maintain a sense of exclusivity and value. Instead, he recommends rewarding the best stories and personally thanking fans who share the song, which can be more impactful and encourage further engagement.

What is the purpose of sending an email to fans at midnight on the release day?

Sending an email to fans at midnight on the release day ensures that the song announcement is waiting in their mailbox when they check their email, increasing the likelihood of immediate listens and engagement, which can help boost the song's popularity score on platforms like Spotify.

How does Jesse recommend using Spotify's pre-save feature before the song release?

Jesse recommends using Spotify's pre-save feature to capture emails of the biggest fans, which is beneficial for marketing and getting the song into the Spotify algorithm. He suggests posting two to four times the week before the song release to encourage pre-saving.

What is the strategy behind releasing a lyric video or visualizer during the promotion period?

Releasing a lyric video or visualizer serves to provide additional content for fans and can help sustain interest in the song. It also offers a new way for fans to engage with the song's lyrics and can potentially increase the song's visibility on platforms like YouTube.

How does Jesse propose leveraging user-generated content (UGC) during the promotion?

Jesse suggests leveraging user-generated content by reposting or stitching UGC on TikTok and sharing it across other platforms like Instagram and Twitter. This can help increase the song's reach and engagement, as well as show appreciation for the fans' creativity and support.