Kenapa UKM Indonesia Susah Maju?

Summary

The video addresses the challenges faced by local entrepreneurs in Indonesia, emphasizing the need for healthy competition and innovation within the domestic market. It critiques the influx of Chinese imports while calling for the growth of local SMEs (UKM). The speaker highlights the lack of research, branding, and differentiation among local businesses, particularly among older generations. They advocate for a strong work ethic and education, drawing contrasts with the more successful Chinese minority, while calling for support and reform in the business ecosystem to foster sustainable local growth.

Takeaways

• 💪 Healthy competition is necessary, and it doesn't always have to be against foreign entities; local businesses can compete among themselves to ensure that foreign exchange remains within the country.
• 🇨🇳 The speaker criticizes the influx of Chinese imports in Indonesian marketplaces while advocating for the growth of local SMEs (UKM) through differentiation and strong branding.
• 🧠 Many local SMEs rely on imitation rather than innovation, lacking the willingness and ability to conduct research in market trends, product development, and packaging design.
• 📚 The speaker urges SMEs to adopt a learning mindset, emphasizing the importance of adapting to new technologies and online marketing to stay competitive.
• 👴 Some older business owners resist learning and adapting, which stunts growth. The speaker suggests younger generations be educated and trained to continue the family business.
• 🏫 The current education system is procedural and rote-based, which discourages independent learning and creativity. A shift towards more optional, self-directed learning methods is necessary.
• ⚔️ A lack of local market competition limits innovation and differentiation. The government should regulate competition to prevent it from becoming excessively capitalistic.
• 👨‍👩‍👦‍👦 Cultural factors, such as a misunderstood sense of family values, contribute to a lack of ambition and diligence among the younger generation.
• 🤔 The speaker addresses why many ethnic Chinese people are materially successful, attributing it to historical circumstances, cultural habits, and an environment that fosters business skills from an early age.
• 🏆 To build a resilient generation, a blend of indigenous and ethnic Chinese qualities, such as strong work ethics, solidarity, and entrepreneurship, is encouraged.

Q & A

What is the speaker's perspective on competition within the business world?

The speaker believes that competition is necessary, but it should be healthy and can occur between local businesses rather than relying on external competitors. The goal is to keep financial benefits within the country.

What does the speaker criticize about the current market situation in Indonesia?

The speaker criticizes the influx of Chinese products in Indonesian marketplaces and emphasizes the need to support local SMEs (UKM) to strengthen the domestic economy.

What issue does the speaker highlight about the mindset of many Indonesian SMEs?

The speaker points out that many SMEs follow a 'copy and imitate' (ATP - Amati Tiru Praktik) model without modification, and lack differentiation. They often resist growth, have poor research skills, and are reluctant to embrace new technologies.

How does the speaker address the challenge of technological incompetence among older SME owners?

The speaker suggests that older SME owners often use technology illiteracy as an excuse for their struggles. He encourages them to learn online marketing or, if necessary, involve their children in the business to help with technology adoption.

What does the speaker suggest as a solution for older SME owners who struggle with technology?

The speaker advises sending their children to schools or programs like Akademi Terbuka to help with the business, as younger generations are more adaptable to change and technological growth.

What are the factors contributing to the low work ethic and learning culture in Indonesia, according to the speaker?

The speaker identifies several factors: the abundance of natural resources leading to complacency, a procedural education system that discourages critical thinking, and a lack of local competition which stifles innovation.

How does the speaker contrast procedural and optional education systems?

In a procedural system, teachers stick to predefined materials and repetitive tasks. In an optional system, students are encouraged to find solutions independently, promoting higher literacy and self-directed learning.

What criticism does the speaker have regarding the liberalization of digital platforms in Indonesia?

The speaker criticizes the liberalization of platforms and ease of imports, stating that it turns local businesses into servants of foreign platforms rather than fostering growth and innovation within the domestic market.

Why does the speaker believe that many Chinese Indonesians are successful in business?

The speaker attributes the success of many Chinese Indonesians to a historical lack of access to government jobs, which forced them to become resilient entrepreneurs. Additionally, a cultural and genetic predisposition towards trade and business is suggested.

What values does the speaker admire in Chinese Indonesian business culture?

The speaker appreciates the frugality, individualism, and strong work ethic within Chinese Indonesian business culture, though he cautions against the potential negative effects on social stability and community welfare.

Outlines

00:00

💼 The Importance of Healthy Competition in Business

This paragraph emphasizes the need for healthy competition, especially among local businesses, to keep economic benefits within the country. The speaker criticizes the over-reliance on Chinese imports and urges local businesses to innovate rather than merely imitate. He highlights the lack of research and development in local SMEs (Small and Medium-sized Enterprises) and stresses the importance of building strong, differentiated brands. The speaker also critiques the older generation of entrepreneurs for their reluctance to embrace new technologies and adapt to modern marketing strategies. He argues that success in business is more about having a winning mentality than having financial capital.

05:02

🔄 Addressing Mental Weakness and External Influences

This paragraph discusses the mental challenges faced by local entrepreneurs and the influence of modern trends such as work-life balance and insecurity, which are popularized by influencers. The speaker warns against the negative impacts of liberalization and foreign competition on local businesses, particularly through digital platforms that may exploit local entrepreneurs. He also addresses the success of the Chinese ethnic minority in business, attributing it to their history of resilience, genetic predispositions, and culturally ingrained business practices. The speaker emphasizes the importance of a strong work ethic and frugality, arguing that these qualities are key to long-term success and stability.

Keywords

💡Healthy competition

Healthy competition refers to the idea that rivalry should be constructive and beneficial, rather than destructive. In the video, the speaker emphasizes the importance of local entrepreneurs competing with each other in a way that benefits the country's economy, ensuring that the profits stay within the nation rather than flowing out through foreign imports.

💡UKM (Small and Medium Enterprises)

UKM stands for 'Usaha Kecil dan Menengah,' which means Small and Medium Enterprises. These businesses are highlighted in the video as needing improvement in areas like innovation and branding. The speaker discusses how many UKMs in Indonesia lack strong differentiation and are often stuck in a cycle of copying others without modification, which hinders their growth and competitiveness.

💡ATP (Observe, Imitate, Modify)

ATP stands for 'Amati, Tiru, Modifikasi,' which translates to 'Observe, Imitate, Modify.' This is a common approach among UKMs in Indonesia. The speaker criticizes this model, particularly when modification is neglected, leading to a lack of originality and innovation in local products. This concept is central to the argument that more creativity and research are needed in the business practices of UKMs.

💡Mental winner

Having a 'mental winner' refers to possessing a mindset focused on success and resilience, regardless of challenges. The speaker stresses that UKMs should adopt this mentality to thrive in a competitive market. It's about overcoming obstacles and having the drive to succeed, which is deemed more important than financial capital.

💡Digital literacy

Digital literacy is the ability to effectively use digital tools and platforms, which is crucial for modern businesses. The speaker notes that many older UKM owners struggle with digital literacy, often using their lack of skills as an excuse for not adopting online marketing strategies. This resistance to learning is portrayed as a significant barrier to their success in the current market landscape.

💡Disruption

Disruption in this context refers to rapid changes in the business environment, often driven by technological advancements, that can upend traditional business models. The speaker mentions the wild or liberal nature of these disruptions, suggesting that many local businesses are unprepared for the fast-paced changes in the market, which exacerbates their struggles.

💡Procedural education

Procedural education refers to a rigid, rule-based approach to teaching, where the focus is on following set procedures rather than fostering critical thinking or problem-solving skills. The speaker criticizes this system, arguing that it stifles creativity and independent learning, which are essential for innovation and growth in business. The preference is for an optional education system that encourages students to find solutions on their own.

💡Local market competition

Local market competition is the rivalry between businesses within the same geographical area. The speaker argues that competition in the local market is crucial for driving innovation and differentiation among businesses. However, the lack of strong competition in Indonesia's local market is seen as a factor contributing to the stagnation of many UKMs.

💡Strawberry Generation

The 'Strawberry Generation' is a term used to describe young people who are perceived as being fragile and easily bruised, like strawberries. The speaker uses this term to criticize younger generations, suggesting that they are overly sensitive and less resilient compared to older generations. This concept is tied to concerns about the work ethic and determination of newer entrepreneurs.

💡Ethnic Chinese business success

The success of ethnic Chinese businesses is discussed in the video as a result of historical factors, cultural traits, and family teachings that emphasize hard work, frugality, and entrepreneurial skills. The speaker contrasts this with the mindset and upbringing of many native Indonesians, suggesting that these cultural differences contribute to the material success observed among many ethnic Chinese businesspeople.

Highlights

Healthy competition is necessary, and it doesn't always have to be with external parties; it can be with fellow local entrepreneurs.

Encouraging domestic competition ensures that the country's foreign exchange stays within the nation.

Criticism of the rampant import of Chinese products in Indonesian marketplaces, urging support for local SMEs instead.

The majority of SMEs in Indonesia follow the ATP (Amati, Tiru, Modifikasi) model, with few focusing on building strong, differentiated brands.

A significant weakness of Indonesian SMEs is the lack of willingness and capability to conduct market research, product research, packaging design, and more.

There are only a few high-quality SMEs in Indonesia, with most older generations (35+) being resistant to learning and growth.

Some SME owners are reluctant to learn online marketing due to a lack of technological skills, which is a significant barrier to business success.

Generational differences impact the mindset and learning attitudes, with older entrepreneurs often being less adaptable.

A shift in educational methods is necessary, moving from procedural to optional, encouraging students to find solutions and fostering independence.

A lack of local competition hinders innovation and differentiation in the market, which should be regulated by the government to avoid unchecked capitalism.

The culture of family and community, when misunderstood, can lead to complacency and hinder economic progress.

The misconception that modern challenges are unique to this generation (e.g., 'strawberry generation') overlooks similar issues in past generations.

Bringing in foreign competitors can be beneficial for education but should not destroy local SMEs or turn them into mere workers for foreign platforms.

The success of the Chinese ethnic group in material wealth is attributed to their historical exclusion from civil service and a culture of entrepreneurship.

A strong work ethic, thriftiness, and an entrepreneurial environment from a young age are key factors in the success of Chinese Indonesians.

Transcripts

persaingan itu perlu tapi persaingan

yang sehat persaingan juga nggak harus

dengan pihak luar bisa kok dengan sesama

pengusaha lokal setidaknya siapapun

pemenangnya devisanya masuk ke dalam

negeri bukan ke luar negeri jika di

salah satu Vlog saya mengkritisi liarnya

impor produk-produk Cina di market place

Indonesia sekarang Sisi sebaliknya saya

ingin

membangunkan UKM kita yang kebanyakan di

dunia

berdasar pengalaman saya mengajar

keliling Indonesia yang saya temui

mayoritas UKM modelnya ATP amati tiru

masih mending kalau ada namanya amati

tiru modifikasi tidak ada yang namanya

brand dibangun tanpa diferensiasi yang

kuat seringkali saya mengatakan bahwa

kekurangan UKM kita adalah kemauan dan

kemampuan riset baik riset pasar riset

produk desain kemasan dan yang lainnya

sesuai dengan urutan yang sudah saya

Tuliskan di dalam buku buka langsung

laris gantian nih marahin UKM ya Tentu

nggak semua jadi Anda yang nggak merasa

bagian dari yang saya Sebutkan yang

nggak usah meradang tapi memang hanya

segelintir UKM UKM yang berkualitas

apalagi generasi kolonial yang rata-rata

sudah berusia 35 tahun ke atas malasnya

luar biasa malas belajar enggan

bertumbuh tapi tukang ngeluh contohnya

nih setelah mereka ngeluh susah ya

bisnis zaman sekarang kemudian saya

jawab belajar dong pemasaran online Pak

kemudian alasan berlanjut saya gaptek

Emang kalau sampean ngomong gaptek terus

pelanggan mau memalukan gitu Emang kalau

sampean ngomong gaptek duitnya datang

sendiri hutangnya telur Nasi Gitu kadang

kalau sudah jengkel saya tanya sampean

itu umur berapa sih Pak saya tanya

begitu karena saya yakin dia lebih mudah

dari saya tapi tampangnya yang boros aja

dan dahinya berkerut

pesimis kemudian saya berkata saya nih

lebih tua daripada sampean Alhamdulillah

masih semangat belajar makanya saya

katakan di Vlog saya sebelumnya

UKM yang layak dibantu itu seperti

sperma

sudah harus punya mental pemenang

ya Ini masalah mental bukan modal

kalau sudah mentok ketuaan usianya saya

pakai senjata lain

Maaf Bapak ada anak yang tertua usia

berapa 20 tahun masih Oh ya udah kirim

aja itu anak bapak ke sekolah kami yang

terkena Akademi atau ya biar bisa bantu

usaha Bapak lebih enak ngajarin generasi

yang siap bertumbuh daripada dinosaurus

yang sudah punah bisa dimalumin juga

percepatan disrupsinya terlalu liar

alias liberal

Kenapa kok etos belajar dan juga etos

kerja kita rendah

faktornya macam-macam antara lain satu

karena dimanjakan oleh kekayaan alam

yang berlimpah kedua sistem pendidikan

yang prosedural bukan opsional yang

membuat kematian belajar lemah

contoh prosedur Seperti apa Guru

mengajarkan ulang yang sudah ada di

dalam buku

memberikan tugas atau soal yang serupa

dari tahun ke tahun kalau opsional

berbeda guru memberi tugas kesiswa

silahkan Cari solusinya Silahkan baca

sendiri bukunya lah bukunya sudah ada

masuk kelas baru pembahasan

ujian bukan hanya sekedar hafalan tapi

pemahaman hal ini melatih kemandirian

belajar dan literasi baca yang tinggi

ketiga kompetisi di pasar lokal yang

kurang bagaimanapun kompetisi melahirkan

Inovasi Atau setidaknya diferensiasi

tentu harus dikendalikan oleh regulasi

pemerintah bukan liar yang menjurus ke

kapitalisme

keempat kultur kekeluargaan dan Rimo

yang disalah kaprahkan sehingga

menyebabkan kemalasan

kecilkan angka cukupmu betul kemudian

bantu orang lain untuk mendapatkan angka

cukupnya bukan bermalasan 5 didikan

orang tua yang sering Salah kaprah

misalnya nih Nah dulu bapakmu ini susah

Bapak nggak pengen kamu susah kalau

sekarang sering disebut sebagai

strawberry Generation sebetulnya zaman

dulu Sudah ada sih gen strawberry cuma

kadarnya lebih kecil bisa jadi zaman

sekarang

karena di tipping oleh

influencer-influencer

tentang istilah-istilah baru seperti

mental Heart work Balance

insecure jadi booming penyakitnya di

luar kelemahan mental para UKM kita juga

menjadi

sorotan bagi pemerintah

kalau mau mendatangkan kompetitor dari

luar buat mendidik boleh saja tapi bukan

buat membinasakan atau

menjongoskan UKM kita kepada platform

digital kemudahan dan kebebasan import

serta liberalisasi platform platform

raksasa bukannya menjadikan UKM kita

bertumbuh sebaliknya menciptakan

generasi jongos para kartel platform

asing atau yang disebut karya anak

bangsa yang bukan milik bangsa ini lagi

buat mereka wake up atau bangun bukan

buat mereka

yang sering juga ditanyakan ke saya

Kenapa

kok banyak yang sukses secara materi ini

saya disclaimer dulu nih

ini bukan pertanyaan rasis tapi

pertanyaan logis bagi Anda yang mengenal

saya nggak akan mengatakan saya rasis

karena kami tujuh bersaudara 5 menikah

dengan pribumi dan dua menikah dengan

Tionghoa Afdal ya sekarang kalau saya

berbicara tentang hal ini Baik saya

ulang Kenapa etnis Tionghoa Kok banyak

yang sukses secara materi

jawaban singkat satirnya karena dulu

sekarang mungkin tidak tidak bisa jadi

pegawai negeri

penjelasan sedikitnya keterdesakan dan

minoritas yang membuat mereka terus

berjuang lebih kemudian genetika

pedagang yang menurun di bawah sadar ini

anda silahkan cek riset tentang bawaan

gen turunan ada itu kemudian lingkungan

perniagaan keseharian yang membentuk

kosakata keilmuan dan keterampilan sejak

dini jika anak-anak saya menjadi

pengusaha nggak heran karena sejak kecil

lingkungannya pengusaha

yang berat itu pada saat saya Kenapa

karena lingkungan saya banyakkan

karyawan termasuk orang tua saya pada

saat itu tapi doktrin orang tua saya

yang membuat saya menjadi pengusaha

seperti ini ya Ingat jangan ulangi

kesalahan papa lebih baik kamu kecil

jadi bos daripada gede jadi kuli kuli

kerja kuli bisa makan kuli gak kerja

kuli gak bisa makan kalau Bos nggak

kerja bisa makan lepas daripada bener

atau salahnya saya sudah terdoktrin hal

itu kemudian budaya hidup hemat sebelum

kaya dan nggak mengubah gaya hidup

meskipun sudah berpenghasilan lebih atau

sudah kaya

gen flaxing itu bukan budaya etnis

Tionghoa entah itu Setan dari mana

selanjutnya nggak bisa dipungkiri memang

etnis

lebih individualis dan hitungan meski

yang satu ini saya suka tapi memang

berdampak pada materi meski berbahaya

buat stabilitas keamanan bersama dan

nggak berkah ambil yang unggul buang

yang kurangnya bisa-bisa jadi generasi

blasteran nih pribumi Tionghoa yang

tangguh

etosnya bagus

solidaritas juga tinggi Insyaallah jadi

generasi emas bukan generasi strawberry

next video kita akan bahas solusi dan

terapinya Nyalakan loncengnya

[Musik]